--- product_id: 52861332 title: "Where Are the Customers' Yachts? or A Good Hard Look at Wall Street: 32 (Wiley Investment Classics)" price: "176.16 DT" currency: TND in_stock: true reviews_count: 13 url: https://www.desertcart.tn/products/52861332-where-are-the-customers-yachts-or-a-good-hard-look store_origin: TN region: Tunisia --- # Where Are the Customers' Yachts? or A Good Hard Look at Wall Street: 32 (Wiley Investment Classics) **Price:** 176.16 DT **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Where Are the Customers' Yachts? or A Good Hard Look at Wall Street: 32 (Wiley Investment Classics) - **How much does it cost?** 176.16 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/52861332-where-are-the-customers-yachts-or-a-good-hard-look) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description "Once I picked it up I did not put it down until I finished. . . . What Schwed has done is capture fully-in deceptively clean language-the lunacy at the heart of the investment business." -- From the Foreword by Michael Lewis, Bestselling author of Liar's Poker ". . . one of the funniest books ever written about Wall Street." -- Jane Bryant Quinn, The Washington Post "How great to have a reissue of a hilarious classic that proves the more things change the more they stay the same. Only the names have been changed to protect the innocent." -- Michael Bloomberg "It's amazing how well Schwed's book is holding up after fifty-five years. About the only thing that's changed on Wall Street is that computers have replaced pencils and graph paper. Otherwise, the basics are the same. The investor's need to believe somebody is matched by the financial advisor's need to make a nice living. If one of them has to be disappointed, it's bound to be the former." -- John Rothchild, Author, A Fool and His Money , Financial Columnist, Time magazine Humorous and entertaining, this book exposes the folly and hypocrisy of Wall Street. The title refers to a story about a visitor to New York who admired the yachts of the bankers and brokers. Naively, he asked where all the customers' yachts were? Of course, none of the customers could afford yachts, even though they dutifully followed the advice of their bankers and brokers. Full of wise contrarian advice and offering a true look at the world of investing, in which brokers get rich while their customers go broke, this book continues to open the eyes of investors to the reality of Wall Street. Review: A light-hearted but also serious look at Wall Street. - This book was first published in 1940 and the author had experienced Wall Street at its most extremes. He was a trader but lost a lot of his money in the crash of 1929. It’s a cynical look at the practices and people on Wall Street of which the author clearly had a fine understanding. One might conclude that the financial world has not changed much since. It’s both witty and educational. As the introduction to the 2006 edition by Jason Sweig spells out: “The names and faces and machinery of Wall Street have changed completely from Schwed’s day, but the game remains the same. The Individual Investor is still situated at the very bottom of the food chain, a speck of plankton in a sea of predators”. The title of the book refers to the apocryphal story of some out-of-town visitors to New York. On arriving at the Battery their guides indicated some handsome ships riding at anchor and said “Look those are the bankers’ and broker’s yachts”. “Where are the customer’s yachts?” asked the naïve visitor. Here’s one educational paragraph from the book after he comments that “pitifully few financial experts have ever known for two years (much less fifteen) what was going to happen to any class of securities – and that the majority are usually spectacularly wrong in a much shorter time than that”: “Still he is not a liar; nor is our other friend. I can explain it, because I have not only had lunch with economists, I have sometimes had dinner with psychiatrists. It seems that the immature mind has a regrettable tendency to believe, as actually true, that which it only hopes to be true. In this case the notion that the financial future is not predictable is just too unpleasant to be given any room at all in the Wall Streeter’s consciousness. But we expect a child to grow up in time and learn what is reality, as opposed to what are only his hopes. This however is asking too much of the romantic Wall Streeter – and they are all romantics, whether they be villains or philanthropists. Else they would never have chosen this business which is the business of dreams”. On the subject of trusts he says “There has been a good deal of thoughtful, searching legislation enacted against trust abuses in recent years, and all of it favors the investor. The sad thing is that there can be no legislation against stupidity”. The recent events at Woodford come to mind. The writer also comments on the detachment of the investor or speculator from the real businesses represented by pieces of paper – and “with these pieces of paper thrilling games can be played……this inability to grasp ultimate realities is the outstanding mental deficiency of the speculator, small as well as great”. He points out that one of the agendas of the S.E.C. is to work towards the ideal of a completely informed investing public. A laudable effort he says but then points out that then “everybody would know whether to buy or sell, and whichever it was, everybody would try to do the same thing at once”. Orderly markets exist on differences of opinion. This view is worth pondering now that we have such instant dissemination of financial news and analysis on large cap stocks. There is a much wisdom in this book which is both relatively short and readable. Highly recommended for those new to investment for the education and to experienced investors for the levity. Review: As brilliant as it is funny (and it is a lot of both) - This is one of the funniest books I have read recently, and most certainly the funniest related to finance. It is also an eye opener and a guide on the recent (or ever going?) financial crisis with which the mortals are inflicted every so often. The small detail that it was written decades ago does not make it less valuable - it does apply to the financial crises of the XX century as it does to those in the early XXI. It's always the same. The best parts could be those in which it mocks the language of bankers and financiers. A very important book, essential to understand the banks, funds and other financial entities and how they treat their clients. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 43,832 in Books ( See Top 100 in Books ) 69 in Business Humour 2,948 in General Humour | | Customer Reviews | 4.5 out of 5 stars 554 Reviews | ## Images ![Where Are the Customers' Yachts? or A Good Hard Look at Wall Street: 32 (Wiley Investment Classics) - Image 1](https://m.media-amazon.com/images/I/71l+bH5iujL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ A light-hearted but also serious look at Wall Street. *by R***N on 22 December 2021* This book was first published in 1940 and the author had experienced Wall Street at its most extremes. He was a trader but lost a lot of his money in the crash of 1929. It’s a cynical look at the practices and people on Wall Street of which the author clearly had a fine understanding. One might conclude that the financial world has not changed much since. It’s both witty and educational. As the introduction to the 2006 edition by Jason Sweig spells out: “The names and faces and machinery of Wall Street have changed completely from Schwed’s day, but the game remains the same. The Individual Investor is still situated at the very bottom of the food chain, a speck of plankton in a sea of predators”. The title of the book refers to the apocryphal story of some out-of-town visitors to New York. On arriving at the Battery their guides indicated some handsome ships riding at anchor and said “Look those are the bankers’ and broker’s yachts”. “Where are the customer’s yachts?” asked the naïve visitor. Here’s one educational paragraph from the book after he comments that “pitifully few financial experts have ever known for two years (much less fifteen) what was going to happen to any class of securities – and that the majority are usually spectacularly wrong in a much shorter time than that”: “Still he is not a liar; nor is our other friend. I can explain it, because I have not only had lunch with economists, I have sometimes had dinner with psychiatrists. It seems that the immature mind has a regrettable tendency to believe, as actually true, that which it only hopes to be true. In this case the notion that the financial future is not predictable is just too unpleasant to be given any room at all in the Wall Streeter’s consciousness. But we expect a child to grow up in time and learn what is reality, as opposed to what are only his hopes. This however is asking too much of the romantic Wall Streeter – and they are all romantics, whether they be villains or philanthropists. Else they would never have chosen this business which is the business of dreams”. On the subject of trusts he says “There has been a good deal of thoughtful, searching legislation enacted against trust abuses in recent years, and all of it favors the investor. The sad thing is that there can be no legislation against stupidity”. The recent events at Woodford come to mind. The writer also comments on the detachment of the investor or speculator from the real businesses represented by pieces of paper – and “with these pieces of paper thrilling games can be played……this inability to grasp ultimate realities is the outstanding mental deficiency of the speculator, small as well as great”. He points out that one of the agendas of the S.E.C. is to work towards the ideal of a completely informed investing public. A laudable effort he says but then points out that then “everybody would know whether to buy or sell, and whichever it was, everybody would try to do the same thing at once”. Orderly markets exist on differences of opinion. This view is worth pondering now that we have such instant dissemination of financial news and analysis on large cap stocks. There is a much wisdom in this book which is both relatively short and readable. Highly recommended for those new to investment for the education and to experienced investors for the levity. ### ⭐⭐⭐⭐⭐ As brilliant as it is funny (and it is a lot of both) *by R***A on 29 March 2021* This is one of the funniest books I have read recently, and most certainly the funniest related to finance. It is also an eye opener and a guide on the recent (or ever going?) financial crisis with which the mortals are inflicted every so often. The small detail that it was written decades ago does not make it less valuable - it does apply to the financial crises of the XX century as it does to those in the early XXI. It's always the same. The best parts could be those in which it mocks the language of bankers and financiers. A very important book, essential to understand the banks, funds and other financial entities and how they treat their clients. ### ⭐⭐⭐⭐ A Good Hard Look At Your Broker's Yacht *by D***A on 6 July 2011* You really want to know how easy it is for you to be fleeced? Nah. That's why you're going to pass on this book and pay your broker a nice overdue visit. Maybe call him instead. Get fleeced. This book is in the same vein as Adam Smith's The Money Game just older written circa 1940. Very enjoyable and informative nevertheless. And funny. Schwed covers all the bases of the criminal intent of one's friendly broker. Plus ca change, as the French say, plus c'est la meme chose. ## Frequently Bought Together - Where Are the Customers' Yachts? or A Good Hard Look at Wall Street: 32 (Wiley Investment Classics) - Intelligent Investor: The Definitive Book on Value Investing - A Book of Practical Counsel --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/52861332-where-are-the-customers-yachts-or-a-good-hard-look](https://www.desertcart.tn/products/52861332-where-are-the-customers-yachts-or-a-good-hard-look) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-07-27*