--- product_id: 5379313 title: "No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money" price: "99.61 DT" currency: TND in_stock: true reviews_count: 13 url: https://www.desertcart.tn/products/5379313-no-b-s-guide-to-marketing-to-leading-edge-boomers store_origin: TN region: Tunisia --- # Boomers control discretionary spend 20-year demographic surge Data-driven marketing insights No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money **Price:** 99.61 DT **Availability:** βœ… In Stock ## Summary > πŸ’‘ Crack the code to the most profitable generation before your competitors do! ## Quick Answers - **What is this?** No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money - **How much does it cost?** 99.61 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/5379313-no-b-s-guide-to-marketing-to-leading-edge-boomers) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Master the Money Movers:** Understand and leverage Boomers’ dominant discretionary spending power - β€’ **Stay Ahead of the Curve:** Future-proof your marketing by mastering the demographic sea-change shaping every industry - β€’ **Unlock the Boomer Goldmine:** Tap into the fastest-growing Medicare-eligible market hitting 10,000 daily - β€’ **Precision Targeting Playbook:** Discover where and how to reach Boomers with tailored marketing strategies - β€’ **Actionable Insights, No Fluff:** Packed with dense, practical tactics you can implement immediately ## Overview This definitive guide reveals how to market effectively to leading-edge Boomers and seniors, a demographic controlling the majority of discretionary spending for the next two decades. It offers data-backed strategies, market locations, and resources to help entrepreneurs and marketers capitalize on this lucrative, rapidly expanding audience. ## Description For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money. Review: Kennedy Hits The Mark Again. His Most Current Title - To be honest, I have every book written by Dan Kennedy. Some of them tend to be rehashes of something he wrote before. This is new material, and it couldn't come at a netter time. More people are now 40 or older than are under 40 years old...and that age is rising. Boomers have the real buying power now, and this book is written for marketers who want to capitalize on that fact. It covers everything from what appeals to Boomers to what makes them buy. It covers what media they buy from, and why they are willing to pay more than younger buyers. This book is like so many more of Kennedy's...it has other contributors. But the contributions add to the value, not pad the book. Yes, this book is promotional in that it has an offer or two. But it's a book on marketing to Boomers, isn't it? Without an offer, it would be cheating you of the experience. Read this book with a highlighter, you'll need it. Like all Kennedy books, this one is dense with actionable information you can use today. If you want a book on marketing to the single most profitable demographic in the country, this is it. You just hit the Motherload. Buy your own copy, you can't have mine. Review: Full of good info - like his straightforward approach - Like the way Dan Kennedy tells it like it is. And his marketing genius shows up again in this excellent book that nails the way to market to Boomers. ## Features - Seniors defined; strategies for marketing to seniors; where to find the market; and resources. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #800,185 in Books ( See Top 100 in Books ) #297 in Marketing & Consumer Behavior #1,632 in Marketing (Books) | | Customer Reviews | 4.6 out of 5 stars 117 Reviews | ## Images ![No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money - Image 1](https://m.media-amazon.com/images/I/715d7cjAzZL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Kennedy Hits The Mark Again. His Most Current Title *by C***G on January 29, 2013* To be honest, I have every book written by Dan Kennedy. Some of them tend to be rehashes of something he wrote before. This is new material, and it couldn't come at a netter time. More people are now 40 or older than are under 40 years old...and that age is rising. Boomers have the real buying power now, and this book is written for marketers who want to capitalize on that fact. It covers everything from what appeals to Boomers to what makes them buy. It covers what media they buy from, and why they are willing to pay more than younger buyers. This book is like so many more of Kennedy's...it has other contributors. But the contributions add to the value, not pad the book. Yes, this book is promotional in that it has an offer or two. But it's a book on marketing to Boomers, isn't it? Without an offer, it would be cheating you of the experience. Read this book with a highlighter, you'll need it. Like all Kennedy books, this one is dense with actionable information you can use today. If you want a book on marketing to the single most profitable demographic in the country, this is it. You just hit the Motherload. Buy your own copy, you can't have mine. ### ⭐⭐⭐⭐⭐ Full of good info - like his straightforward approach *by S***O on May 19, 2023* Like the way Dan Kennedy tells it like it is. And his marketing genius shows up again in this excellent book that nails the way to market to Boomers. ### ⭐⭐⭐⭐⭐ A good read *by A***E on January 8, 2026* Good read ## Frequently Bought Together - No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money - No B.S. Grassroots Marketing: The Ultimate No Holds Barred Take No Prisoner Guide to Growing Sales and Profits of Local Small Businesses - No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/5379313-no-b-s-guide-to-marketing-to-leading-edge-boomers](https://www.desertcart.tn/products/5379313-no-b-s-guide-to-marketing-to-leading-edge-boomers) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-08-21*