---
product_id: 5452467
title: "Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Ash Blonde 7A, 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "95.22 DT"
currency: TND
in_stock: true
reviews_count: 11
category: "L'oreal Paris"
url: https://www.desertcart.tn/products/5452467-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye
store_origin: TN
region: Tunisia
---

# Up to 9 weeks fade-defying color UV filter & Vitamin E shine protect conditioner No-drip gel formula for precise application Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Ash Blonde 7A, 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** 95.22 DT
**Availability:** ✅ In Stock

## Summary

> ✨ Own your signature shade with fade-defying brilliance!

## Quick Answers

- **What is this?** Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Ash Blonde 7A, 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** 95.22 DT with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/5452467-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-Inclusive Kit:** Everything you need in one box—color gel, developer crème, shine conditioner, gloves, and easy instructions for flawless results.
- • **Gray Coverage Mastery:** Effectively covers stubborn grays with a rich, natural dark ash blonde shade that avoids unwanted red/orange tones.
- • **Long-Lasting Radiance:** Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromises.
- • **Precision Application:** Our innovative no-drip gel formula ensures mess-free, exact coverage for salon-quality results at home.
- • **Silky Shine & Protection:** Infused with UV filters and Vitamin E, the Shine Protect Conditioner locks in color vibrancy while leaving hair silky and resilient.

## Overview

L'Oreal Paris Superior Preference Dark Ash Blonde 7A is a permanent hair color kit designed for all hair types, delivering rich, luminous color with up to 9 weeks of fade-defying radiance. Featuring a no-drip gel formula for precise application and a UV filter plus Vitamin E-infused conditioner, it ensures vibrant, silky, and resilient hair while effectively covering gray hair without unwanted warm tones.

## Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Review: Does not pull red/orange tones. - I am thankful for this hair color. My hair pulls red/orange tones easily and I found this color does not give me any red/orange tones. I love the mixture of ash and blonde. I have spent $400 per hair salon visits and tried telling stylish the color I wanted to accomplish and how my hair pulls red/orange with no success. Instead I got over processed and damaged hair. This hair color is now saving me so much money and unnecessary hair appointments. I am happy with the results! 🥰
Review: Blonde Without the Brassiness - L’Oreal is always a good product for me. Good coverage of stubborn greys.

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000KOUGJ6 |
| Best Sellers Rank | #162 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 7A Dark Ash Blonde |
| Container Type | Box |
| Customer Reviews | 4.4 out of 5 stars 2,379 Reviews |
| Global Trade Identification Number | 00071249253151 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Kit |
| Item Type Name | chemical-hair-dyes |
| Item Weight | 0.01 kg |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | 071249253151 |
| Material Features | Gluten Free |
| Material Type Free | Gluten Free |
| Model Number | CX |
| Number of Items | 1 |
| Package Information | Box |
| Package Size Name | Single Count |
| Product Benefits | Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine Product Benefits Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine See more |
| Recommended Uses For Product | Softening |
| Set Name | L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Kit |
| Suitable Hair Color | Dark Blonde |
| UPC | 071249253151 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 7A Dark Ash Blonde
- **Item Form:** Kit
- **Package Information:** Box

## Images

![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Ash Blonde 7A, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81U4z-mfJuL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Does not pull red/orange tones.
*by P***N on April 22, 2026*

I am thankful for this hair color. My hair pulls red/orange tones easily and I found this color does not give me any red/orange tones. I love the mixture of ash and blonde. I have spent $400 per hair salon visits and tried telling stylish the color I wanted to accomplish and how my hair pulls red/orange with no success. Instead I got over processed and damaged hair. This hair color is now saving me so much money and unnecessary hair appointments. I am happy with the results! 🥰

### ⭐⭐⭐⭐⭐ Blonde Without the Brassiness
*by D***B on July 10, 2026*

L’Oreal is always a good product for me. Good coverage of stubborn greys.

### ⭐⭐⭐⭐⭐ I like my results
*by S***R on May 11, 2026*

I have used this product twice now and really like it. I have medium brown hair with old blonde highlights. I wanted something that would blend and cover and make my grey hair blend better. And that’s exactly what this does. I don’t have $300 to get my hair done so this was a good option for me. This color does pull my hair to a strawberry blonde color but I’m not mad about it. It actually looks pretty natural in my opinion. I’ve recommended this product to a few of my friends already.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7A Dark Ash Blonde, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Hair Color, 6A Light Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 2
- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

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*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-10-07*