--- product_id: 54659090 title: "The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands" price: "330.96 DT" currency: TND in_stock: true reviews_count: 13 url: https://www.desertcart.tn/products/54659090-the-luxury-strategy-break-the-rules-of-marketing-to-build store_origin: TN region: Tunisia --- # The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands **Price:** 330.96 DT **Availability:** ✅ In Stock ## Quick Answers - **What is this?** The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands - **How much does it cost?** 330.96 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/54659090-the-luxury-strategy-break-the-rules-of-marketing-to-build) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy. Review: The must have book if you work in the luxury sector - This book is a must have if you work or are interested in the luxury sector. It covers all the issues (from the definition of luxury, marketing, brand management, business models, luxury and the internet, etc) and is very practical. The authors are well known within the luxury sector and they poured their experience in this book. I particularly enjoyed the chapter on the anti-laws of luxury marketing (in itself worth the price of the entire book). The book is packed full with examples taken from real luxury brands and flows amazingly: very well written, clear and straight to the point. The examples are still current as the book was published in 2012. Such a shame it contains some minor errors (Ferre' was a designer for Dior and not for Chanel as the authors stated) and several spelling mistakes. Additionally the chapter on brand stretching and brand extension is a little bit messy as the authors keep on jumping from one concept to the other without any clear logic behind it - it starts talking about brand extension then in the next paragraph is brand stretching and then back to brand extension. Review: Really dry, but SO good - If you can get into it, this book is really packed with information. I’ve learned so much, and it’s given me a great deal to think about for our brand. I recommend this one a lot! ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 381,721 in Books ( See Top 100 in Books ) 331 in Advertising (Books) 3,140 in Business Development & Entrepreneurship (Books) | | Customer Reviews | 4.6 out of 5 stars 378 Reviews | ## Images ![The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands - Image 1](https://m.media-amazon.com/images/I/61Oq-cgZ7GL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ The must have book if you work in the luxury sector *by C***T on 13 March 2013* This book is a must have if you work or are interested in the luxury sector. It covers all the issues (from the definition of luxury, marketing, brand management, business models, luxury and the internet, etc) and is very practical. The authors are well known within the luxury sector and they poured their experience in this book. I particularly enjoyed the chapter on the anti-laws of luxury marketing (in itself worth the price of the entire book). The book is packed full with examples taken from real luxury brands and flows amazingly: very well written, clear and straight to the point. The examples are still current as the book was published in 2012. Such a shame it contains some minor errors (Ferre' was a designer for Dior and not for Chanel as the authors stated) and several spelling mistakes. Additionally the chapter on brand stretching and brand extension is a little bit messy as the authors keep on jumping from one concept to the other without any clear logic behind it - it starts talking about brand extension then in the next paragraph is brand stretching and then back to brand extension. ### ⭐⭐⭐⭐⭐ Really dry, but SO good *by A***P on 4 December 2023* If you can get into it, this book is really packed with information. I’ve learned so much, and it’s given me a great deal to think about for our brand. I recommend this one a lot! ### ⭐⭐⭐⭐⭐ Incredible book! Highly recomended for everyone staring their business ... *by A***R on 21 August 2016* Incredible book! Highly recomended for everyone staring their business or wanting to improve. Even though it says luxury strategy on the cover it is handy for all sorts of businesses and covers wide range and of topics. ## Frequently Bought Together - The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands - Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare - Rethinking Prestige Branding: Secrets of the Ueber-Brands --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/54659090-the-luxury-strategy-break-the-rules-of-marketing-to-build](https://www.desertcart.tn/products/54659090-the-luxury-strategy-break-the-rules-of-marketing-to-build) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-10-04*