--- product_id: 54659269 title: "The Advertising Concept Book: Think Now, Design Later" price: "325.52 DT" currency: TND in_stock: true reviews_count: 13 url: https://www.desertcart.tn/products/54659269-the-advertising-concept-book-think-now-design-later store_origin: TN region: Tunisia --- # 50+ new campaign illustrations New chapter on branded social media Expanded chapters on interactive & integrated ads The Advertising Concept Book: Think Now, Design Later **Price:** 325.52 DT **Availability:** βœ… In Stock ## Summary > πŸš€ Think now, design later β€” unlock the creative edge every marketer craves! ## Quick Answers - **What is this?** The Advertising Concept Book: Think Now, Design Later - **How much does it cost?** 325.52 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/54659269-the-advertising-concept-book-think-now-design-later) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Insider agency wisdom:** Clear guidance on how agencies operate and craft winning ads - β€’ **Future-proof your skills:** Expanded content on digital, interactive, and social media advertising - β€’ **Visual learning redefined:** Over 500 original sketches to decode creative concepts effortlessly - β€’ **Hands-on creative exercises:** Practical tasks to sharpen your copywriting and concept evaluation - β€’ **Master timeless ad strategies:** 50 years of award-winning campaigns distilled into actionable insights ## Overview The Advertising Concept Book (3rd Edition) by Pete Barry is a comprehensive, visually-driven guide featuring over 50 new campaign illustrations and 500+ sketches. It covers foundational advertising principles, expanded digital and social media strategies, and practical exercises, making it an essential resource for professionals aiming to master creative advertising across all media. ## Description This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to β€˜push’ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns – in the form of over 500 β€˜roughs’ specially sketched by the author – also reinforce the book’s core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it. Review: Must-read for those in the advertising industry - Simple, straightforward, and hugely beneficial. Review: totally satisfactory - This is a great one! First of all it is visually intriguing. The drawing style the author decides to use to represent each and every image in the book is an escamotage that allow us to get straight into the second reading level, without being dazed by the colours, the textures or whatever makes ads so attractive. This way its like we already know something more even before starting reading the book! Moreover the content is not at all superficial. This is a real text book, from A to Z, about advertising, just extremely exciting! ## Features - New Store Stock ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 56,969 in Books ( See Top 100 in Books ) 59 in Advertising (Books) 6,363 in Arts & Photography (Books) | | Customer Reviews | 4.7 out of 5 stars 501 Reviews | ## Images ![The Advertising Concept Book: Think Now, Design Later - Image 1](https://m.media-amazon.com/images/I/91n5tPRrdzL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Must-read for those in the advertising industry *by H***S on 10 October 2024* Simple, straightforward, and hugely beneficial. ### ⭐⭐⭐⭐⭐ totally satisfactory *by G***O on 24 November 2009* This is a great one! First of all it is visually intriguing. The drawing style the author decides to use to represent each and every image in the book is an escamotage that allow us to get straight into the second reading level, without being dazed by the colours, the textures or whatever makes ads so attractive. This way its like we already know something more even before starting reading the book! Moreover the content is not at all superficial. This is a real text book, from A to Z, about advertising, just extremely exciting! ### ⭐⭐⭐⭐⭐ A surprisingly good book. The psychology of motivating action through simple ... *by A***S on 5 August 2017* A surprisingly good book. The psychology of motivating action through simple words, ideas and visuals. There's a lot to learn and most of it is very subtle. Interesting to reflect on ones own actions and views post advertising and brand immersion. ## Frequently Bought Together - Advertising Concept Book - The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising - Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/54659269-the-advertising-concept-book-think-now-design-later](https://www.desertcart.tn/products/54659269-the-advertising-concept-book-think-now-design-later) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-07-08*