---
product_id: 578435478
title: "Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF"
brand: "sony"
price: "13603.89 DT"
currency: TND
in_stock: true
reviews_count: 5
category: "Sony"
url: https://www.desertcart.tn/products/578435478-alpha-7-iv-kit-28-70mm-black-mirrorless-camera-33mp
store_origin: TN
region: Tunisia
---

# 4K 60p 10-bit video 33MP full-frame sensor 8x faster BIONZ XR processor Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF

**Brand:** sony
**Price:** 13603.89 DT
**Availability:** ✅ In Stock

## Summary

> 🚀 Elevate your creative game with Sony Alpha 7 IV — where pro-level meets next-gen innovation!

## Quick Answers

- **What is this?** Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF by sony
- **How much does it cost?** 13603.89 DT with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/578435478-alpha-7-iv-kit-28-70mm-black-mirrorless-camera-33mp)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Hybrid Powerhouse:** Seamlessly switch between stunning 33MP stills and ultra-smooth 4K 60p video for every creative moment.
- • **Versatile Zoom Kit:** Included 28-70mm lens covers wide-angle to portrait shots, perfect for dynamic professional storytelling.
- • **Next-Level Autofocus:** 759-point Fast Hybrid AF with Real-time Eye AF ensures razor-sharp focus on your subject, every time.
- • **Pro-Grade Processing:** BIONZ XR engine boosts speed and image quality, letting you capture and share content faster than ever.
- • **Steady Shots, Always:** 5-axis in-body image stabilization delivers blur-free photos and silky smooth video, even on the move.

## Overview

The Sony Alpha 7 IV Kit combines a 33MP full-frame Exmor R CMOS sensor with an 8x more powerful BIONZ XR processor, delivering exceptional image quality and speed. It supports 4K 60p 10-bit video recording with full pixel readout, enhanced by 5-axis sensor-shift stabilization and a 759-point Fast Hybrid autofocus system featuring Real-time Eye AF. This mirrorless camera kit includes a versatile 28-70mm zoom lens, making it ideal for professional photographers and videographers seeking hybrid performance and advanced connectivity.

## Description

The α7 IV is a truly hybrid camera with both high-resolution 33MP stills and up to 4K 60p video for photo and movie creators, with additional features for live streaming and real-time content sharing.

Review: Canon user buys into the Sony Camp
Review: The best hybrid camera you can get! (Until the A7V comes out)

## Features

- 33MP full-frame Exmor R back-illuminated CMOS sensor
- 8x more powerful, next generation BIONZ XR image processing engine
- Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats
- 7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
- Beautiful color expression made simple with S-Cinetone color profile
- Item weight: 955.0 grams

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09JZRWRJN |
| Age Range Description | Adult |
| Are Batteries Included | Yes |
| Aspect Ratio | 16:9 |
| Aspect ratio | 16:9 |
| Auto Focus Technology | Contrast Detection, Phase Detection |
| Autofocus | Yes |
| Autofocus Points | 693 |
| Best Sellers Rank | #12,548 in Electronics ( See Top 100 in Electronics ) #33 in Mirrorless Cameras |
| Bit Depth | 10 Bit |
| Brand | Sony |
| Built-In Media | Camera Body & Lens |
| Camera Flash | No Flash |
| Camera Lens | 28-70mm zoom lens |
| Color | Black |
| Compatible Devices | Sony E-mount wide-angle lenses |
| Compatible Mountings | Sony E |
| Compatible mountings | Sony E |
| Connectivity Technology | HDMI, USB |
| Continuous Shooting | 10 FPS |
| Crop Mode | Full-Frame |
| Customer Reviews | 4.7 out of 5 stars 372 Reviews |
| Digital Scene Transition | zoom |
| Digital Zoom | 8 x |
| Digital-Still | Yes |
| Display Fixture Type | Tilting |
| Display Resolution Maximum | 3840 x 2160, 1920 x 1080, 1280 x 720 |
| Display Type | LCD |
| Dots Per Screen | 8294400 |
| Effective Still Resolution | 33 Pixels |
| Expanded ISO Minimum | 50 |
| Exposure Control | Manual |
| External-Memory Size | 128 GB |
| File Format | JPEG, Raw, HEIF |
| Flash Memory Bus Interface Type | PCIe, UHS-II |
| Flash Memory Speed Class | U3 |
| Flash Memory UHS Speed Class | UHS-II |
| Flash Memory Video Speed Class | V90 |
| Flash Modes | Auto, Fill Flash, Hi-Speed Sync, Off, Rear Sync, Red-Eye Reduction, Slow Sync |
| Focal Length Description | 28 to 70mm |
| Focus Features | Hybrid |
| Focus Mode | Automatic AF (AF-A) |
| Focus Type | Auto Focus |
| Form Factor | Mirrorless |
| HDMI Type | Type A Standard HDMI |
| Hardware Interface | Bluetooth, HDMI, USB |
| Has Color Screen | Yes |
| Has Self-Timer | Yes |
| ISO Range | Auto, 100-51200 |
| Image Capture Type | Stills & Video |
| Image stabilisation | Sensor-shift |
| Image stabilization | Sensor-shift |
| Item Weight | 955 Grams |
| JPEG Quality Level | Normal |
| Lens Construction | 9 Elements in 8 Groups |
| Lens Type | Wide Angle |
| Light Sensitivity | ISO 100-51200 |
| Manufacturer | Sony |
| Maximum Aperture | 3.5 f |
| Maximum Focal Length | 70 Millimeters |
| Maximum Image Size | 33 MP |
| Maximum Shutter Speed | 1/8000 Seconds |
| Maximum focal length | 70 Millimeters |
| Memory Slots Available | 2 |
| Metering Methods | Center-Weighted Average, Highlight Weighted, Multiple, Spot |
| Minimum Focal Length | 28 Millimeters |
| Minimum Shutter Speed | 30 Seconds |
| Model Name | Sony Alpha 7 IV |
| Model Number | ILCE7M4K/B |
| Model Series | Alpha 7 |
| Movie Mode | Yes |
| Night vision | No |
| Number of Diaphragm Blades | 7 |
| Optical Zoom | 2.5 x |
| Photo Filter Size | 55 Millimeters |
| Photo Filter Thread Size | 55 Millimeters |
| Photo Sensor Resolution | 33 MP |
| Photo Sensor Size | Full Frame (35mm) |
| Photo sensor technology | CMOS |
| Real Angle Of View | 84 Degrees |
| Recording Capacity | 120 Minutes |
| Remote Included | No |
| Screen Size | 3 Inches |
| Self Timer | 10 Seconds, 2 Seconds, 5 Seconds |
| Sensor Type | CMOS |
| Series Number | 4 |
| Shooting Modes | Auto, Programmed, Aperture, Shutter speed, Manual, Movie |
| Skill Level | Professional |
| Special Feature | BIONZ XR Processor; 759-Pt. Fast Hybrid AF, Real-time Eye AF; 5-Axis SteadyShot Image Stabilization |
| Specific Uses For Product | Photography, Videography |
| Supported Image Format | JPEG, RAW |
| Supported Media Type | ProductImage, EnhancedContent |
| Supported file format | JPEG, Raw, HEIF |
| Total Still Resolution | 33 MP |
| Total USB 3.0 Ports | 1 |
| Total USB Ports | 1 |
| Total Video Out Ports | 1 |
| Touch Screen Type | Capacitive |
| UPC | 027242923584 |
| Video Output | HDMI |
| Video Resolution | 4320p |
| Viewfinder | Electronic |
| White Balance Settings | Auto |
| Wireless Technology | Bluetooth |
| Write Speed | High |
| Zoom | Digital Zoom |

## Product Details

- **Aspect ratio:** 16:9
- **Compatible mountings:** Sony E
- **Expanded ISO minimum:** 50
- **Image stabilisation:** Sensor-shift
- **Maximum aperture:** 3.5 f
- **Maximum focal length:** 70 Millimeters
- **Metering description:** Center-Weighted Average, Highlight Weighted, Multiple, Spot
- **Optical zoom:** 2.5 x
- **Photo sensor technology:** CMOS
- **Supported file format:** JPEG, Raw, HEIF

## Images

![Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF - Image 1](https://m.media-amazon.com/images/I/81jlDvZPMnL.jpg)

## Questions & Answers

**Q: What’s in the box?**
A: What's In The Box
NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
AC Adapter and Power Cord
ALC-B1EM Body Cap for E-Mount Cameras
Shoulder Strap
Accessory Shoe Cap
Eyepiece Cup
USB Type-C to Type-A Cable
Limited 1-Year Warranty

**Q: Can i use my nikon 24mm 1.4 af len on this sony a7? thanks**
A: No, not natively. You may want to look into adapters but even then, results and performance may vary.

**Q: Is real-time eye-AF requiring to press the shutter bottom or it is activated automatically for tracking human or animal?**
A: Sony's commitment to customer satisfaction is our top priority. You need to depress the shutter button to engage the AF. Sony Social Support - Andy

**Q: Hi, is this the sony a7riv?**
A: Thank you for reaching out to us. Sony's commitment to customer satisfaction is our top priority. The camera listed is not the Sony a7RIV. The listed camera is the Sony ILCE7M4 is a Full-frame Mirrorless Interchangeable Lens Camera. Hybrid 33MP up to 10FPS, up to 4K 60p, 7k oversmpled for 4K 30p, 5-axis stabilization. 
The a7RIVa (ILCE7RM4A) is a Full-frame Mirrorless Interchangeable Lens Camera with High Resolution 61MP up to 10FPS with AF/AE tracking, 4K 60p, 5.76 mega-dot EVF

## Customer Reviews

### ⭐⭐⭐⭐⭐ Canon user buys into the Sony Camp
*by Q***N on 15 November 2023*



### ⭐⭐⭐⭐⭐ The best hybrid camera you can get! (Until the A7V comes out)
*by J***P on 6 December 2025*



### ⭐⭐⭐⭐⭐ Excellent camera with normal lens
*by Y***L on 1 December 2025*



## Frequently Bought Together

- Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit
- SanDisk 256GB Extreme PRO SDXC UHS-I Memory Card - C10, U3, V30, 4K UHD, SD Card - SDSDXXD-256G-GN4IN, Dark gray/Black
- JYJZPB NP-FZ100 Battery and A7iii Battery Charger for Sony A7IV, Sony A7III, A1, Alpha A7RIII, A7R IV, A9, A9 II, A6600, A6700, Alpha 9S, A7R3 A7S III, A7 RIII Battery, 2 Pack

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*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-01-27*