---
product_id: 597639518
title: "Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1"
brand: "clairol"
price: "77.66 DT"
currency: TND
in_stock: true
reviews_count: 8
category: "Clairol"
url: https://www.desertcart.tn/products/597639518-bold-and-bright-permanent-hair-dye-v3-intense-passion-plum
store_origin: TN
region: Tunisia
---

# HydraShine Conditioner for moisturizing shine Color Boost Glaze for instant vibrancy refresh TrueColorSeal locks color, prevents water-fading Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1

**Brand:** clairol
**Price:** 77.66 DT
**Availability:** ✅ In Stock

## Summary

> 🎉 Own your bold with Intense Passion Plum—vibrancy that won’t quit!

## Quick Answers

- **What is this?** Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1 by clairol
- **How much does it cost?** 77.66 DT with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/597639518-bold-and-bright-permanent-hair-dye-v3-intense-passion-plum)

## Best For

- clairol enthusiasts

## Why This Product

- Trusted clairol brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-in-One Easy Kit:** Complete with gloves, activator, and instructions for flawless DIY color.
- • **Gray Coverage Power:** Permanent formula conquers stubborn grays—even coily hair loves it.
- • **Unstoppable Vibrancy:** TrueColorSeal tech locks in vivid Intense Passion Plum hues that turn heads.
- • **Color Refresh Anytime:** Color Boost Glaze lets you amplify your plum glow between dye days.
- • **Moisturizing Shine Boost:** HydraShine Conditioner smooths and nourishes for salon-worthy gloss.

## Overview

Clairol Bold & Bright Permanent Hair Dye in V3 Intense Passion Plum delivers long-lasting, vivid purple color with TrueColorSeal Technology to prevent fading. The included HydraShine Conditioner ensures moisturized, shiny hair, while the Color Boost Glaze refreshes vibrancy anytime. This all-in-one kit covers grays effectively on all hair types, including coily textures, making it a top choice for professionals seeking bold, manageable color at home.

## Description

INTENSE COLOR + MOISTURIZING SHINE. Unstoppable vibrancy! Bold & bright gives you vivid, vibrant color that stays true. TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy. HydraShine Conditioner moisturizes + smoothens hair. Need a boost of color? The Color Boost Glaze amplifies your color anytime you need it!

Review: Works well on my COILY hair and completely covered the gray! My hair felt soft afterwards, too! - This hair dye is a great product as I was looking to cover a few grays. It completely covered the stubborn wiry gray hair (dare I say platinum?) that were starting to form around my temples. I have coily hair and this product did what henna, and that new 'shampoo in hair color' that is popular right now, could NOT do. This permanent dye was easy to apply, and the directions were fun to read. (Do a little dance while you shake the bottle, ha-ha). My hair was black, and I left it on for 25 minutes and got the most beautiful dark cinnamon brown color! Just lighter enough but not shockingly different. The gray hairs transformed into a shiny lighter color, and it looked like highlights. I wish I had a photo! I will use this every time I want to cover grays! p.s. IF THE PERSON ON THE BOX DOESN'T LOOK LIKE YOU BUT YOU FEEL THE COLOR IS A GOOD CHOICE, GO FOR IT! That's what I did, and I am happy with my results!
Review: Pretty color with added shine - Really liked the ease of this coloring kit. Comes with gloves, developer bottle, color in squeeze tube, conditioner and a glaze for shine to be used in a week or so. The smell is nice and not amonia or toxic smelling. I used a chocolate color and put it all over (done mind the color on the forehead). Has a really nice and much needed added shine to my hair.

## Features

- UNSTOPPABLE VIBRANCY TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy.
- MOISTURIZING SHINE HydraShine Conditioner moisturizes + smoothens hair.
- INTENSE COLOR Need a boost of color? The Color Boost Glaze amplifies your color anytime.
- Shade: Intense Passion Plum, with vivid purple hues that create a spark
- One hair color application kit: Permanent Color Cream, Activator, HydraShine Conditioner, Color Boost Glaze, Pair of Gloves and Instruction Leaflet

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0CP2S96T5 |
| Best Sellers Rank | #5,064 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #68 in Hair Color |
| Brand | Clairol |
| Brand Name | Clairol |
| Color | V3 Intense Passion Plum |
| Container Type | Box |
| Customer Reviews | 4.5 out of 5 stars 3,103 Reviews |
| Global Trade Identification Number | 04064666595061 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Cream |
| Item Weight | 0.48 Pounds |
| Manufacturer | Wella |
| Manufacturer Part Number | bold-&-bright-|-clairol-us-b849e77b9d |
| Material Features | TrueColorSeal Technology locks in color to help protect against water-fading, maximizing vibrancy. |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Vibrant Permanent Hair Color + Moisturizing Shine with Color Boost Glaze Finish |
| Unit Count | 5.48 Fluid Ounces |

## Product Details

- **Brand:** Clairol
- **Color:** V3 Intense Passion Plum
- **Item Form:** Cream
- **Package Information:** Box
- **Product Benefits:** Vibrant Permanent Hair Color + Moisturizing Shine with Color Boost Glaze Finish

## Images

![Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1 - Image 1](https://m.media-amazon.com/images/I/81SiA5jy-4L.jpg)
![Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1 - Image 2](https://m.media-amazon.com/images/I/81OpOV2S2NL.jpg)
![Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1 - Image 3](https://m.media-amazon.com/images/I/91CqBOxviQL.jpg)
![Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1 - Image 4](https://m.media-amazon.com/images/I/81hVtSy6lUL.jpg)
![Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1 - Image 5](https://m.media-amazon.com/images/I/81mrqBUbriL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Are Clairol Nice ’n Easy Pure Brunettes products permanent?**
A: Yes! Clairol Bold & Bright is a permanent hair dye that provides vibrant and long lasting-color for up to 8 weeks.

**Q: What is the sachet in the box for?**
A: It’s our unique Color Boost Glaze designed to give a boost of color a few days/weeks after you color. Use it whenever you need to amplify your bold color.

**Q: Should I apply Clairol Bold & Bright products to dry or damp hair?**
A: You should apply Clairol hair color directly to dry hair, starting at the roots and working your way through the lengths.

**Q: Does the length of my hair make any difference to the amount of color I’ll need?**
A: If you have particularly long or thick hair, you may need another Clairol Bold & Bright hair dye for a full color application.

**Q: Does Clairol Bold & Bright provide gray coverage?**
A: It does! Thanks to Clairol's Bold & Bright Intense Permanent formula with TrueColorSeal Technology, color is locked in maximizing vibrancy and providing even gray coverage.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Works well on my COILY hair and completely covered the gray! My hair felt soft afterwards, too!
*by C***Y on March 31, 2026*

This hair dye is a great product as I was looking to cover a few grays. It completely covered the stubborn wiry gray hair (dare I say platinum?) that were starting to form around my temples. I have coily hair and this product did what henna, and that new 'shampoo in hair color' that is popular right now, could NOT do. This permanent dye was easy to apply, and the directions were fun to read. (Do a little dance while you shake the bottle, ha-ha). My hair was black, and I left it on for 25 minutes and got the most beautiful dark cinnamon brown color! Just lighter enough but not shockingly different. The gray hairs transformed into a shiny lighter color, and it looked like highlights. I wish I had a photo! I will use this every time I want to cover grays! p.s. IF THE PERSON ON THE BOX DOESN'T LOOK LIKE YOU BUT YOU FEEL THE COLOR IS A GOOD CHOICE, GO FOR IT! That's what I did, and I am happy with my results!

### ⭐⭐⭐⭐⭐ Pretty color with added shine
*by A***Y on April 14, 2026*

Really liked the ease of this coloring kit. Comes with gloves, developer bottle, color in squeeze tube, conditioner and a glaze for shine to be used in a week or so. The smell is nice and not amonia or toxic smelling. I used a chocolate color and put it all over (done mind the color on the forehead). Has a really nice and much needed added shine to my hair.

### ⭐⭐⭐⭐⭐ Vibrant color
*by L***S on May 13, 2026*

Best hair color I have ever used in my twenty plus years of dyeing. Remarkable color. Just wish the price wouldn't keep going up.

## Frequently Bought Together

- Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1
- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)
- Clairol Natural Instincts Bold Permanent Hair Dye, F66 Dragon Fuchsia Hair Color, Pack of 1

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.tn/products/597639518-bold-and-bright-permanent-hair-dye-v3-intense-passion-plum](https://www.desertcart.tn/products/597639518-bold-and-bright-permanent-hair-dye-v3-intense-passion-plum)

---

*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-06-09*