--- product_id: 62565322 title: "Provoke Touch of Silver Intensive Brightening The Original Purple Shampoo 200ml" brand: "provoke" price: "38.52 DT" currency: TND in_stock: true category: "Provoke" url: https://www.desertcart.tn/products/62565322-provoke-touch-of-silver-intensive-brightening-the-original-purple-shampoo store_origin: TN region: Tunisia --- # Instant brightening in 1 wash Violet & blue pigments UK’s #1 purple shampoo brand Provoke Touch of Silver Intensive Brightening The Original Purple Shampoo 200ml **Brand:** provoke **Price:** 38.52 DT **Availability:** ✅ In Stock ## Summary > 💜 Brighten Boldly, Shine Instantly! ## Quick Answers - **What is this?** Provoke Touch of Silver Intensive Brightening The Original Purple Shampoo 200ml by provoke - **How much does it cost?** 38.52 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/62565322-provoke-touch-of-silver-intensive-brightening-the-original-purple-shampoo) ## Best For - provoke enthusiasts ## Why This Product - Trusted provoke brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Brassy Tone Eraser:** Neutralizes yellow & orange hues for salon-fresh blonde every time - • **Proven UK Favorite:** Trusted by thousands with a 4.4-star rating and top 10 shampoo rank - • **Instant Shine Boost:** Optical brighteners deliver dazzling, vibrant hair after just one wash - • **Paraben-Free Formula:** Gentle yet powerful care without harsh chemicals for peace of mind - • **Versatile Hair Match:** Perfect for natural, coloured, highlighted, platinum, white & grey hair ## Overview Provoke Touch of Silver Intensive Brightening Purple Shampoo is a paraben-free, UK-made haircare essential designed to instantly neutralize brassy tones and boost shine using a unique blend of violet and blue pigments. Ideal for all blonde, white, and grey hair types, it delivers visible brightening results in just one wash, making it the go-to choice for professionals and trendsetters seeking vibrant, dazzling hair. ## Description Product Description Provoke Touch of Silver Before Brassy, Dull After Bright, Shiny Provoke Intensive Brightening Shampoo instantly brightens hair colour and removes brassy tones for visible results in just 1 wash. Formulated with a powerful blend of purple & blue pigments, its technology counteracts yellow and orange brassy tones, leaving hair beautifully bright and shiny. Ingredients Aqua (Water/Eau), Sodium Laureth Sulfate, Sodium Chloride, Coco-Glucoside, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Parfum (Fragrance), Sodium Benzoate, Laureth-4, Phenoxyethanol, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Glycol Distearate, Potassium Sorbate, Polyquaternium-10, Glyceryl Oleate, Citric Acid, Disodium EDTA, Cocamidopropyl Betaine, Benzophenone-4, Linalool, Hexyl Cinnamal, Glycerin, Sodium Hydroxide, Formic Acid, Hydrogenated Palm Glycerides Citrate, Tocopherol, Acid Violet 43, HC Blue No. 2. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Directions for Use: Apply to wet hair and massage into a gentle lather before rinsing thoroughly. For optimum results, follow with Colour Care Conditioner. Best used in between washes with the Brightening Shampoo and Intensive Conditioner. Safety Warning External use only See more ## Features - CREATE VIBRANT, DAZZLING SHINE AND VISIBLY BRIGHTENED HAIR COLOUR WITH PRO:VOKE ORIGINAL PURPLE SHAMPOO IN JUST 1 WASH. - WHO IS THE PERFECT MATCH? Natural, coloured, highlighted or platinum blonde, white and grey hair. - HOW DOES THE PURPLE MAGIC WORK? Formulated with a unique mix of violet and blue pigments, this purple shampoo restores your hair colour by removing yellow and orange brassy tones, whilst optical brighteners add shine. Creating vibrant, dazzling shine for visibly brighter hair after just one wash. - MAXIMISE RESULTS: Use every other wash in combination with our everyday Colour Care Shampoo and Conditioner set for maximum results. - From the #1 purple brand in the UK. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00CM6YYCU | | ASIN | B00CM6YYCU | | Active Ingredients | Silver, White | | Benefits | Shine,Brightening | | Best Sellers Rank | 252 in Beauty ( See Top 100 in Beauty ) 8 in Shampoos (Beauty) | | Brand Name | PROVOKE | | Country Of Origin | United Kingdom | | Country of origin | United Kingdom | | Customer Reviews | 4.4 4.4 out of 5 stars (11,899) | | Customer reviews | 4.4 4.4 out of 5 stars (11,899) | | Guaranteed software updates until | unknown | | Hair Type | Colour Treated | | Is discontinued by manufacturer | No | | Item Form | Liquid | | Item Weight | 0.2 Grams | | Item model number | 112485014 | | Manufacturer | Pro:Voke | | Manufacturer | Pro:Voke | | Manufacturer Part Number | 40010972 | | Material Type Free | Paraben Free | | Model Number | 112485014 | | Number of Items | 1 | | Product Dimensions | 3.6 x 5.8 x 17.5 cm; 0.2 g | | Scent Name | aldehydic | | Unit Count | 200.0 millilitre | ## Product Details - **Brand:** PROVOKE - **Hair type:** Colour Treated - **Item form:** Liquid - **Material Type Free:** Paraben Free - **Product benefits:** Shine,Brightening ## Images ![Provoke Touch of Silver Intensive Brightening The Original Purple Shampoo 200ml - Image 1](https://m.media-amazon.com/images/I/71w4zbkHrvL.jpg) ## Available Options This product comes in different **Size Name** options. ## Questions & Answers **Q: It says for grey, silver or platinum hair but does it also work on more goldeny blonde hair? Would just like to stop mine going yellowy. Thanks in adv** A: Yeah it does my hair is blond and some golden streaks I left it in for 20mins with some conditioner on and my hair was like brand new I love it :) **Q: my hair is light brown with alot of grey would this shampoo be suitable** A: This shampoo removes the bronze tarnish in white/silver hair. If your hair is light brown it may not bronze as white hair does and you might find it does not work. My hair is completely white and the shampoo is very effective. **Q: Has anyone used this on brown hair? What effect did it have? Thanks.** A: I use it for my previously-dyed-brown hair - the brown dye left behind lots of red tones when it caught the sun, and this is by far the best I’ve tried - it really takes the red out leaving my brown hair more golden-ashy toned. Got to leave it in a little before rinsing. I’ve previously tried Aussie purple shampoo and Fanola no orange, and touch of silver is so much more impacting. (The blue Fanola brand did nothing). **Q: Not really a question but you can buy this in Poundland** A: £2.49 in poundstretcher. ## Frequently Bought Together - PROVOKE Touch Of Silver Brightening Purple Shampoo 200 ml, Neutralises Yellow and Orange tones, Formulated with Violet and Blue Pigments - PROVOKE Touch of Silver Intensive Conditioner - for Blonde, Platinum, White or Grey Hair - 200 ml - PROVOKE Touch Of Silver Colour Care Conditioner, Purple, 400ml --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/62565322-provoke-touch-of-silver-intensive-brightening-the-original-purple-shampoo](https://www.desertcart.tn/products/62565322-provoke-touch-of-silver-intensive-brightening-the-original-purple-shampoo) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-09-01*