--- product_id: 629611726 title: "Propaganda" price: "98.99 DT" currency: TND in_stock: true reviews_count: 10 url: https://www.desertcart.tn/products/629611726-propaganda store_origin: TN region: Tunisia --- # Propaganda **Price:** 98.99 DT **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Propaganda - **How much does it cost?** 98.99 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/629611726-propaganda) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description 2024 Reprint of the 1928 Edition. Propaganda , an influential book written by Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Bernays wrote the book in response to the success of some of his earlier works such as Crystallizing Public Opinion (1923) and A Public Relations Counsel (1927). Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, consumer choices and corporate image, which we now call "branding". Walter Lippmann was Bernays' unacknowledged American mentor and his work The Phantom Public greatly influenced the ideas expressed in Propaganda a year later. The work propelled Bernays into media historians' view of him as the "father of public relations." Bernay's manual of mass manipulation provides a detailed examination of how public discourse and opinion are shaped and controlled in politics, business, art, education, and science. In a world dominated by political spin and media manipulation, Propaganda is an essential read for all who wish to understand how power is used by the ruling elite of our society. The nephew of Sigmund Freud, Edward Bernays (1891-1995) pioneered the scientific technique of shaping and manipulating public opinion, which he called "engineering of consent.'" During World War I, he was an integral part--along with Walter Lippmann--of the U.S. Committee on Public Information (CPI), a powerful propaganda machine that advertised and sold the war to the American people as one that would "Make the World Safe for Democracy." The marketing strategies for all future wars would be based on the CPI model. Over the next half century, Bernays, combining the techniques he had learned in the CPI with the ideas of Lippmann and Freud, fashioned a career as an outspoken proponent of the engineering of consent for political and corporate influence of the population, earning the moniker "father of public relations." Among his powerful clients were President Calvin Coolidge, Procter & Gamble, CBS, the American Tobacco Company, and General Electric, and the United Fruit Company. Review: Good to read - Good one Review: An idea that is still relevant - An old idea that is still relevant. Even more now than since the past. Good read lots of contemporary propaganda still builds on this. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #61,612 in Books ( See Top 100 in Books ) #4 in Media Studies (Books) #12 in Communications #24 in Sales | | Customer Reviews | 4.3 out of 5 stars 780 Reviews | ## Images ![Propaganda - Image 1](https://m.media-amazon.com/images/I/51rQyRiwcbL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good to read *by D***L on 25 August 2025* Good one ### ⭐⭐⭐⭐⭐ An idea that is still relevant *by S***K on 11 April 2025* An old idea that is still relevant. Even more now than since the past. Good read lots of contemporary propaganda still builds on this. ### ⭐⭐⭐⭐ Must read! *by H***R on 6 September 2025* This is a must read book for anybody who is interested in geopolitics or power. ## Frequently Bought Together - Propaganda - Read People Like a Book: How to Analyze, Understand, and Predict People’s Emotions, Thoughts, Intentions, and Behaviors (How to be More Likable and Charismatic) - Dark Psychology and Manipulation: Dark Psychology and Manipulation: Discover 40 Covert Emotional Manipulation Techniques, Mind Control & Brainwashing. ... Body Language Human Behavior, Gaslight) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/629611726-propaganda](https://www.desertcart.tn/products/629611726-propaganda) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-06-03*