---
product_id: 637068605
title: "PROVOKE Go Ashy Shampoo 200ml, Remove Brassiness & Adds Silvery Tone to Hair, Formulated with Triple Toning Technology, Turn Warm & Brassy Hair to Cool & Ashy"
brand: "provoke"
price: "99.49 DT"
currency: TND
in_stock: true
reviews_count: 8
category: "Provoke"
url: https://www.desertcart.tn/products/637068605-provoke-go-ashy-shampoo-200ml-remove-brassiness-and-adds-silvery
store_origin: TN
region: Tunisia
---

# Hydrating Formula 1 Wash Transformation Triple Toning Tech PROVOKE Go Ashy Shampoo 200ml, Remove Brassiness & Adds Silvery Tone to Hair, Formulated with Triple Toning Technology, Turn Warm & Brassy Hair to Cool & Ashy

**Brand:** provoke
**Price:** 99.49 DT
**Availability:** ✅ In Stock

## Summary

> ❄️ Cool Your Color, Own Your Glow

## Quick Answers

- **What is this?** PROVOKE Go Ashy Shampoo 200ml, Remove Brassiness & Adds Silvery Tone to Hair, Formulated with Triple Toning Technology, Turn Warm & Brassy Hair to Cool & Ashy by provoke
- **How much does it cost?** 99.49 DT with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/637068605-provoke-go-ashy-shampoo-200ml-remove-brassiness-and-adds-silvery)

## Best For

- provoke enthusiasts

## Why This Product

- Trusted provoke brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Cruelty-Free & Clean:** Paraben, silicone, and shellfish free with hypoallergenic care for conscious beauty pros.
- • **Hydrate & Shine Boost:** Moisturizes hair while enhancing natural shine, leaving strands soft and manageable.
- • **Universal Shade Savior:** Perfect for blondes, silvers, brunettes & balayage—one shampoo to rule them all.
- • **Triple Toning Technology:** Advanced formula targets yellow & orange hues for salon-grade color refresh.
- • **Brassiness? Gone in One Wash:** Instantly neutralizes warm, brassy tones for a cool, ashy finish.

## Overview

PROVOKE Go Ashy Shampoo is a 200ml powerhouse designed to banish brassiness and infuse hair with a sleek, silvery tone using cutting-edge triple toning technology. Suitable for all hair colors including blondes, brunettes, silvers, and balayage, it transforms warm, brassy hues to cool, ashy shades in just one wash. Its moisturizing formula hydrates and enhances shine, delivering a salon-quality finish while being paraben, silicone, and shellfish free. Ideal for professionals and color enthusiasts seeking a flawless, refreshed look with ethical ingredients.

## Description

Product Description PROVOKE Go Ashy Shampoo 200 ml. Remove brassiness and add an ashy hue to your hair, all at once. Formulated with triple toning technology, turn your warm and brassy hair to cool and ashy in just 1 wash. Suitable for light blondes, silver, white, brunette colours and balayage. Go Ashy shampoo helps to counteract and neutralise brassy, yellow or orange tones for colour that appears cleansed and refreshed. The moisturising formula provides hydration while enhancing shine for a salon-quality finish. Use with PROVOKE Go Asy Conditioner for best results. Ingredients Aqua (Water), Sodium Laureth Sulfate, Sodium Chloride, Coco-Glucoside, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Parfum (Fragrance), Glycol Distearate, Sodium Benzoate, Phenoxyethanol, Glycerin, Potassium Sorbate, Glyceryl Oleate, Citric Acid, Laureth-4, Panthenol, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Benzophenone-4, Linalool, Sodium Hydroxide, Hexyl Cinnamal, Hydroxycitronellal, Alpha-isomethyl Ionone, Citronellol, Geraniol, Hydrogenated Palm Glycerides Citrate, Tocopherol, CI 60730 (Acid Violet 43), HC Blue No. 2, CI 42090 (Blue 1) Directions Wet hair, Smooth through, leave on for 5 minutes, rinse and follow with Provoke Go Ashy Conditioner Safety Warning For external use only. Purple and Black pigments can stain, please wear protective gloves and avoid contact with clothing & porous surfaces. Avoid contact with the eyes. In case of contact, rinse thoroughly with water. Use as directed. Manufacturer Contact Information Royal Sanders Brands Limited, Preston, PR2 5NA, UK. Industriepark Vliedberg 12, Vlijmen, 5251 RG, NL.

Review: Surprise bonus whilst using - I actually bought this a year ago 😬 bought to cool down a brown dye that turned my hair a very warm brown which worked. Then put it in the cupboard and forgot about it as in the end I just decided to keep the warmth as it suited me better in the warmer months (because of my tan). In December decided I was going to stop dying my hair and let the silver strands grow out. Needed something to keep the warmth from the dyed hair at bay as my hair grows, remembered this so got it out the cupboard and been using it again. One bonus that I’ve noticed is that it actually has made my really silver hair more of a gunmetal grey which is making them less noticeable against my natural black strands, which in turn is making the grow out process less noticeable so it’s helped make me feel less self conscious about it. As someone who has been dying my hair, regularly, since 13/14 and I’m soon to turn 40 this has been a big (surprise) bonus for me. It does dry my hair out a little bit but my conditioner rectifies this so my hair is still left soft, smooth, and easy to manage. Great quality for an excellent price. A must have in my opinion, especially for dark haired women who are wanting to grow out their moonlights.
Review: Great find! - Very good works well and much better than purple shampoo, does not leave a funny colour although looks slightly purple in your hands… would recommend and buy again.

## Features

- Remove brassiness and add an ashy hue to your hair, all at once
- Formulated with triple toning technology
- Turn your warm and brassy hair to cool and ashy in just 1 wash
- For Blondes, Silvers, Brunettes and Balayage
- Wet hair, Smooth through, leave on for 5 minutes, rinse and follow with Provoke Go Ashy Conditioner

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0D5QRYXSJ |
| Active Ingredients | Sodium Chloride, Sodium Laureth Sulfate |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Benefits | Brightening, Color Protection, Freshening, High Gloss, Shining |
| Best Sellers Rank | 1,421 in Beauty ( See Top 100 in Beauty ) 113 in Shampoos (Beauty) |
| Brand | PROVOKE |
| Brand Name | PROVOKE |
| Customer Reviews | 4.3 out of 5 stars 743 Reviews |
| Hair Type | All, Color Treated, Dry, Dull, Normal |
| Hair type | All, Color Treated, Dry, Dull, Normal |
| Item Dimensions | 36 x 58 x 175 millimetres |
| Item Form | Cream |
| Item form | Cream |
| Liquid Volume | 200 Millilitres |
| Manufacturer | Karium Ltd |
| Manufacturer Contact Information | Royal Sanders Brands Limited, Preston, PR2 5NA, UK. Industriepark Vliedberg 12, Vlijmen, 5251 RG, NL. |
| Manufacturer Part Number | 40027079 |
| Material Type Free | Paraben Free, Shellfish Free, Silicone Free |
| Model Number | 40027079 |
| Number of Items | 1 |
| Other Special Features of the Product | Hypoallergenic, Not Tested On Animals |
| Package Size Name | 200ml |
| Recommended Uses For Product | Color Protection, Dryness, Dullness, Hair Breakage, Split Hair |
| Scent | Floral |
| Scent Name | Floral |
| Suitable Hair Colour | All Hair Colours |
| Unit Count | 200.0 millilitre |

## Product Details

- **Age range (description):** Adult
- **Brand:** PROVOKE
- **Hair type:** All, Color Treated, Dry, Dull, Normal
- **Item form:** Cream
- **Scent:** Floral

## Images

![PROVOKE Go Ashy Shampoo 200ml, Remove Brassiness & Adds Silvery Tone to Hair, Formulated with Triple Toning Technology, Turn Warm & Brassy Hair to Cool & Ashy - Image 1](https://m.media-amazon.com/images/I/61L9UxDrfDL.jpg)
![PROVOKE Go Ashy Shampoo 200ml, Remove Brassiness & Adds Silvery Tone to Hair, Formulated with Triple Toning Technology, Turn Warm & Brassy Hair to Cool & Ashy - Image 2](https://m.media-amazon.com/images/I/71JdPa6aE7L.jpg)
![PROVOKE Go Ashy Shampoo 200ml, Remove Brassiness & Adds Silvery Tone to Hair, Formulated with Triple Toning Technology, Turn Warm & Brassy Hair to Cool & Ashy - Image 3](https://m.media-amazon.com/images/I/61f8W3CY-sL.jpg)
![PROVOKE Go Ashy Shampoo 200ml, Remove Brassiness & Adds Silvery Tone to Hair, Formulated with Triple Toning Technology, Turn Warm & Brassy Hair to Cool & Ashy - Image 4](https://m.media-amazon.com/images/I/61rt-SxMRvL.jpg)
![PROVOKE Go Ashy Shampoo 200ml, Remove Brassiness & Adds Silvery Tone to Hair, Formulated with Triple Toning Technology, Turn Warm & Brassy Hair to Cool & Ashy - Image 5](https://m.media-amazon.com/images/I/61bjpbpR87L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Surprise bonus whilst using
*by R***D on 5 April 2026*

I actually bought this a year ago 😬 bought to cool down a brown dye that turned my hair a very warm brown which worked. Then put it in the cupboard and forgot about it as in the end I just decided to keep the warmth as it suited me better in the warmer months (because of my tan). In December decided I was going to stop dying my hair and let the silver strands grow out. Needed something to keep the warmth from the dyed hair at bay as my hair grows, remembered this so got it out the cupboard and been using it again. One bonus that I’ve noticed is that it actually has made my really silver hair more of a gunmetal grey which is making them less noticeable against my natural black strands, which in turn is making the grow out process less noticeable so it’s helped make me feel less self conscious about it. As someone who has been dying my hair, regularly, since 13/14 and I’m soon to turn 40 this has been a big (surprise) bonus for me. It does dry my hair out a little bit but my conditioner rectifies this so my hair is still left soft, smooth, and easy to manage. Great quality for an excellent price. A must have in my opinion, especially for dark haired women who are wanting to grow out their moonlights.

### ⭐⭐⭐⭐⭐ Great find!
*by B***O on 11 June 2026*

Very good works well and much better than purple shampoo, does not leave a funny colour although looks slightly purple in your hands… would recommend and buy again.

### ⭐⭐⭐⭐ Nice smell, hair feels clean. Value for Money
*by M***L on 6 April 2026*

Have very porous hair. A lot of highlights too. After reading reviews, I was a little nervous trying this shampoo. I definitely did not want green or blue tinged hair especially at the ends (I have experienced this previously with a different brand). I washed hair with this shampoo and rinsed immediately then conditioned my hair with my regular conditioner. After drying my hair, I could definitely see a slight ashy tinge. Nothing substantial but very subtle. Glad I didn’t leave the shampoo on. However, now that I know how it reacts on my own hair I feel I can experiment. I tend to get a lot more brassiness in the back of my hair especially when I lift my hair up so will perhaps focus in this area first, leave on for a few minutes, then quickly shampoo the rest of my hair and rinse. I would recommend but advise to be cautious on the first application and adapt the waiting time accordingly

## Frequently Bought Together

- PROVOKE Go Ashy Shampoo 200ml, Remove Brassiness & Adds Silvery Tone to Hair, Formulated with Triple Toning Technology, Turn Warm & Brassy Hair to Cool & Ashy
- PROVOKE Touch of Silver Go Icy Conditioner 200ml, Icy Platinum Look in Just 1 Wash, Triple Toning Technology, Cool Down Brassy Tones for an Extra Light Colour, Enriched Keratin to Hydrate
- PROVOKE Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect

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*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-07-28*