--- product_id: 637646869 title: "Google Ads (AdWords) Workbook: Advertising on Google Search, the Display Network, and Video (2026 Marketing - Social Media, SEO, & Online Ads Books)" price: "330.86 DT" currency: TND in_stock: true reviews_count: 13 url: https://www.desertcart.tn/products/637646869-google-ads-adwords-workbook-advertising-on-google-search-the-display store_origin: TN region: Tunisia --- # Google Ads (AdWords) Workbook: Advertising on Google Search, the Display Network, and Video (2026 Marketing - Social Media, SEO, & Online Ads Books) **Price:** 330.86 DT **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Google Ads (AdWords) Workbook: Advertising on Google Search, the Display Network, and Video (2026 Marketing - Social Media, SEO, & Online Ads Books) - **How much does it cost?** 330.86 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/637646869-google-ads-adwords-workbook-advertising-on-google-search-the-display) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description 2024 Updated Edition Learn Google Ads (AdWords) in Plain English - Step by Step! Buy the Workbook Used by Jason McDonald to Teach Google Ads (AdWords) Advertising. Updated - Fully updated for 2024 - coverage of RSAs (Responsive Search Ads), Keyword Match Types, and AI-based Campaigns such as 'Performance Max.' Google Ads in all its Glory - master the Google Search Network, Google Display Network and Remarketing, Shopping Ads, and even YouTube Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books Learn to Advertise Your Business on Google without losing money Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use Google Ads effectively Use the Worksheets - download WORKSHEETS that guide you step-by-step to AdWords success. Access Free Tools - access the companion Marketing Almanac with free tools for Google AdWords! The #1 Bestselling Workbook on Google Ads Advertising for Your Business Jason McDonald - written by a successful practitioner of AdWords. Just Google 'Google Ads Expert Bay Area.' Stanford University - used by Dr. McDonald in his courses, both online and in face-to-face workshops Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Table of Contents Google Ads Basics - the basics matter, so begin at the beginning. Google Ads Gotchas - identify and fix the six main 'Google Ads Gotchas' that may be costing you a LOT OF MONEY. Keywords - find and leverage transactional keywords that make you money and nix ones that lose you money. The Search Network: Organization - organize your Search Network campaigns for ease-of-use and maximum effect. The Search Network: Ads & Bidding - write "attract / repel" ads and learn how to bid for highest ROI Google Display Network - avoid rip offs in the GDN, and optimize for placements and strategies that truly work YouTube - Google's subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily. Shopping - Shopping Ads on Google including the Google Merchant Center. Metrics - Learn what you can and should measure in Google Ads, and use this data to optimize your RETURN ON AD SPEND (ROAS) Tools - Includes a free companion Marketing Almanac, with hundreds of FREE tools to master Google Ads better, faster, cheaper. Google Advertising in PLAIN ENGLISH: let Jason guide you in SIMPLE language to INCREDIBLE return on investment via Google Ads / AdWords Check out the other Google Ads (AdWords) Books - Perry Marshall and Mike Rhodes Ultimate Guide to Google AdWords, Google Ads for Dummies, AdWords Secret Hacks, - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free Marketing Almanac with hundreds of free tools for AdWords advertising 2024. Plus they're OUTDATED. This Google Ads book is listed as one of the best books on Google Ads 2024. Review: Practical Gude - Google Ads has changed so much over the years. It’s hard to keep up! Here is help! Jason McDonald’s books have become my go-to for practical, down-to-earth guides when working with internet marketing. The guy knows his stuff, and he isn’t trying to sell it to you in a series of online seminars that will cost you several thousand dollars. In this books McDonald revisits Google Ads. I am sure that if you work in internet marketing you know the changes are endless and relentless. McDonald addresses the changes and informs readers about the importance of understanding the difference between Google’s Display platform and Google Search. He doesn’t just explain the difference. As always, he offers step-by-step action plans in bite size pieces. It’s like having Jason beside you teaching you how to improve your ad campaigns and, most importantly, the results. You’ll see how Google search network and google display can make or break your marketing campaign and budget. Jason readily admits that some of his ideas about the unknown and mysterious algorithms are just theories. The important thing for you to know is that he has put his ideas to the test and now shared his personal formula for success. This information could save your ad campaigns and help make the most of your tight advertising budget. My favorite aspects of this book include: -You will learn to fine tune your ads to get the most profitable clicks at the lowest possible price. -Discover nuanced differences in web behaviors and how these affect your click through rate and conversions. -Get caught up on how keyword and content marketing have evolved. -Find out how to access and use source code to brainstorm and evaluate keywords. -Understand and avoid negative costly keywords. -Work toward value instead of meaningless volume. -His to-do list will keep you busy, not with pointless exercises, but putting the information to work for your business. I’m keeping this book handy on Kindle for quick reference. If you are looking for a refreshing, clear instruction manual to maneuver through Google Ads, this book is for you. This book is packed full of phenomenal resources and links offering quick links so the reader can grow and learn more in the direction of their are of greatest need. There is so much packed in this volume. I am so glad I grabbed it. Whether you are starting out or have been in internet marketing for any length of time, this guy has information that will help. Review: Mountains of Support and Information - Google Ads Workbook is a clear, practical guide to wisely using Google for advertising your business. In this information-packed workbook, Jason McDonald provides links to hands-on worksheets, example ads, free internet tools, and instructional videos from many different sources. He explains the overwhelming world of Google Ads in simple terms, with reassuring humor and lots of examples. His premise is that Google is a business, on the lookout for profit, so sometimes the advice it gives Google Ads users is what’s best for Google, and not what’s best for them. In this confusing new world of advertising, McDonald arms us with the knowledge we need to have more control, spend less and get better results. He starts with a gentle orientation to the overall world of internet advertising: How does Google determine the cost of your ad? How does it end up in front of the right people? Is getting the most clicks always desirable? Then we’re into the detailed, nitty-gritty of setting up an ad campaign on Google Ads. It’s one thing to teach us the difference between the search network and the display network, another thing entirely to take us straight into the program and show us what to click on to control which we use (and pay for). McDonald walks us through with detailed step-by-step instructions, along with highlighted screenshots and spreadsheets he teaches us to read. I love the worksheets, the free tools, the variety of videos. But most of all I love the navigational help. Google Ads is a vast, multilayered program, bound to be frustrating at times. But McDonald’s workbook is like having an expert right beside you as you try to input all the smart choices his worksheets have helped you decide on. This useful and easy-to-read book also includes chapters on shopping campaigns, YouTube and metrics. Highly recommended! ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #960,884 in Books ( See Top 100 in Books ) #118 in Search Engine Optimization #674 in Advertising (Books) #837 in Web Marketing (Books) | | Customer Reviews | 4.5 out of 5 stars 261 Reviews | ## Images ![Google Ads (AdWords) Workbook: Advertising on Google Search, the Display Network, and Video (2026 Marketing - Social Media, SEO, & Online Ads Books) - Image 1](https://m.media-amazon.com/images/I/61Cg2ogLAgL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Practical Gude *by L***A on June 21, 2019* Google Ads has changed so much over the years. It’s hard to keep up! Here is help! Jason McDonald’s books have become my go-to for practical, down-to-earth guides when working with internet marketing. The guy knows his stuff, and he isn’t trying to sell it to you in a series of online seminars that will cost you several thousand dollars. In this books McDonald revisits Google Ads. I am sure that if you work in internet marketing you know the changes are endless and relentless. McDonald addresses the changes and informs readers about the importance of understanding the difference between Google’s Display platform and Google Search. He doesn’t just explain the difference. As always, he offers step-by-step action plans in bite size pieces. It’s like having Jason beside you teaching you how to improve your ad campaigns and, most importantly, the results. You’ll see how Google search network and google display can make or break your marketing campaign and budget. Jason readily admits that some of his ideas about the unknown and mysterious algorithms are just theories. The important thing for you to know is that he has put his ideas to the test and now shared his personal formula for success. This information could save your ad campaigns and help make the most of your tight advertising budget. My favorite aspects of this book include: -You will learn to fine tune your ads to get the most profitable clicks at the lowest possible price. -Discover nuanced differences in web behaviors and how these affect your click through rate and conversions. -Get caught up on how keyword and content marketing have evolved. -Find out how to access and use source code to brainstorm and evaluate keywords. -Understand and avoid negative costly keywords. -Work toward value instead of meaningless volume. -His to-do list will keep you busy, not with pointless exercises, but putting the information to work for your business. I’m keeping this book handy on Kindle for quick reference. If you are looking for a refreshing, clear instruction manual to maneuver through Google Ads, this book is for you. This book is packed full of phenomenal resources and links offering quick links so the reader can grow and learn more in the direction of their are of greatest need. There is so much packed in this volume. I am so glad I grabbed it. Whether you are starting out or have been in internet marketing for any length of time, this guy has information that will help. ### ⭐⭐⭐⭐⭐ Mountains of Support and Information *by A***R on March 24, 2019* Google Ads Workbook is a clear, practical guide to wisely using Google for advertising your business. In this information-packed workbook, Jason McDonald provides links to hands-on worksheets, example ads, free internet tools, and instructional videos from many different sources. He explains the overwhelming world of Google Ads in simple terms, with reassuring humor and lots of examples. His premise is that Google is a business, on the lookout for profit, so sometimes the advice it gives Google Ads users is what’s best for Google, and not what’s best for them. In this confusing new world of advertising, McDonald arms us with the knowledge we need to have more control, spend less and get better results. He starts with a gentle orientation to the overall world of internet advertising: How does Google determine the cost of your ad? How does it end up in front of the right people? Is getting the most clicks always desirable? Then we’re into the detailed, nitty-gritty of setting up an ad campaign on Google Ads. It’s one thing to teach us the difference between the search network and the display network, another thing entirely to take us straight into the program and show us what to click on to control which we use (and pay for). McDonald walks us through with detailed step-by-step instructions, along with highlighted screenshots and spreadsheets he teaches us to read. I love the worksheets, the free tools, the variety of videos. But most of all I love the navigational help. Google Ads is a vast, multilayered program, bound to be frustrating at times. But McDonald’s workbook is like having an expert right beside you as you try to input all the smart choices his worksheets have helped you decide on. This useful and easy-to-read book also includes chapters on shopping campaigns, YouTube and metrics. Highly recommended! ### ⭐⭐⭐⭐ Practical Google Ad Words How To Book *by L***R on September 3, 2019* In an attempt to take my blogging to the next level, I bought this book (at the pleasant sale price), hoping to unlock the mysteries of Google Ads. The author's credentials attracted me. Anyone who teaches a technical subject in a continuing education program has my (former computer lab teacher) admiration. Jason makes good use of analogies in the introduction and throughout the book, making a somewhat technical web topic less puzzling. He also injects some humor here and there. This book starts out with a pretty compelling introduction, and explains why Google Ads can boost the earnings and performance of a web site. It goes on to explain why buying these ads can quickly become a money pit without the due diligence of reading up on the finer points and gaining a "proactive understanding". I appreciated that the book has plenty of examples like screenshots and hot links out to example web pages and videos. The book's format also chunks the information into a more readable hierarchy by using bulleted overviews and summary lists, boldfaced glossary words, and italics, headings, and indents. The chapters cover quite a bit of ground, though, so it helped me to focus on a chapter or two in one sitting. There are eight sections, starting with "Basics" or the overview, and continuing with Gotchas, Keywords, Search Network, Display Network, Shopping Campaigns, YouTube and Metrics. The last section is a "Toolbook", a pdf which requires registering the ebook with the author and also a list of helpful hot links. I am always disappointed when a non-fiction books only delivers a superficial overview and not some "meat" (good practical information). I definitely do not have that complaint with this book. I will probably be reading it a few times before referencing it to put the Google Ads program to work for me. ## Frequently Bought Together - Google Ads (AdWords) Workbook: Advertising on Google Search, the Display Network, and Video (2025 Marketing - Social Media, SEO, & Online Ads Books) - SEO Workbook: Search Engine Optimization in Seven Steps (2025 Marketing - Social Media, SEO, & Online Ads Books) - Social Media Marketing Workbook: How to Use Social Media for Business (2025 Marketing - Social Media, SEO, & Online Ads Books) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/637646869-google-ads-adwords-workbook-advertising-on-google-search-the-display](https://www.desertcart.tn/products/637646869-google-ads-adwords-workbook-advertising-on-google-search-the-display) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-08-02*