---
product_id: 63797995
title: "Creating a Cash Cow in Kenya: Adventures in Starting a Social Business and Living in Africa"
price: "113.22 DT"
currency: TND
in_stock: true
reviews_count: 7
url: https://www.desertcart.tn/products/63797995-creating-a-cash-cow-in-kenya-adventures-in-starting-social
store_origin: TN
region: Tunisia
---

# Creating a Cash Cow in Kenya: Adventures in Starting a Social Business and Living in Africa

**Price:** 113.22 DT
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Creating a Cash Cow in Kenya: Adventures in Starting a Social Business and Living in Africa
- **How much does it cost?** 113.22 DT with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/63797995-creating-a-cash-cow-in-kenya-adventures-in-starting-social)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
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## Description

What started as an eight-month assignment turned into a six-year adventure and the creation of a social business to help Kenya’s farmers lift themselves out of poverty. The social business, Juhudi Kilimo, provides microloans to enable smallholder farmers to buy productive assets, such as cows, tools and so on. Since its foundation in 2009, Juhudi Kilimo has provided over 50,000 loans worth $30 million and financed the purchase of 23,100 cows by some of Kenya’s poorest farmers. In its six years Juhudi managed to rack up an impressive list of international investors — The Rockefeller Foundation, The Ford Foundation, Acumen Fund, Soros Economic Development Fund, Grameen Foundation, Deutsche Bank and Kiva.org. The company also won a Charles Schwab Social Entrepreneur of the Year Award and part of CIO Magazine’s top 100 list. The challenges faced by the company in its early years reveal a dark underbelly of investor greed, corruption and the deep multicultural misunderstandings that can lead to conflicts. The company was driven by a young entrepreneur from the US, who admits he had no idea what he was doing but learned along the way. The lessons he presents here can help guide those starting new ventures or trying to defy the odds with a new social business in East Africa. The business stories are intertwined with his adventures, racing camels, running from rhinos and much more.

Review: Five Stars - Greatttt book! I couldn't put it down, and read the whole thing in a day.
Review: Must read for social entrepreneurs in Africa - At last - a book about social enterprise in East Africa... by someone who's actually been DOING social enterprise in East Africa. A must read for anyone involved in the sector. Great opportunity to get 'under the hood' of one of its success stories.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 3,026,043 in Books ( See Top 100 in Books ) 7,692 in Starting a Business 10,801 in Small Business 16,251 in Business Careers (Books) |
| Customer Reviews | 4.8 out of 5 stars 30 Reviews |

## Images

![Creating a Cash Cow in Kenya: Adventures in Starting a Social Business and Living in Africa - Image 1](https://m.media-amazon.com/images/I/617QvQ-YLOL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Five Stars
*by M***N on 20 January 2016*

Greatttt book! I couldn't put it down, and read the whole thing in a day.

### ⭐⭐⭐⭐ Must read for social entrepreneurs in Africa
*by R***N on 3 February 2016*

At last - a book about social enterprise in East Africa... by someone who's actually been DOING social enterprise in East Africa. A must read for anyone involved in the sector. Great opportunity to get 'under the hood' of one of its success stories.

### ⭐⭐⭐⭐⭐ A great, must-read for entrepreneurs in emerging markets
*by G***E on 14 June 2016*

A great read! The book is a well-told and engaging story of the 'nitty gritty' of starting a social business in Kenya. Nat accurately and succinctly describes the ups and downs of trying to create sustainable change for smallholder farmers, and dispels many myths about social enterprise along the way. He also vividly describes life as an expat in Nairobi, which is a large part of the experience (and the most fun one as well!). I think it's a must read for any entrepreneur, social or otherwise, trying to build something new from the ground up. Well done Nat!

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*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-09-15*