---
product_id: 63855826
title: "Advertising Media Planning, Seventh Edition (MARKETING/SALES/ADV & PROMO)"
price: "591.44 DT"
currency: TND
in_stock: true
reviews_count: 5
url: https://www.desertcart.tn/products/63855826-advertising-media-planning-seventh-edition-marketing-sales-adv-and-promo
store_origin: TN
region: Tunisia
---

# Advertising Media Planning, Seventh Edition (MARKETING/SALES/ADV & PROMO)

**Price:** 591.44 DT
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Advertising Media Planning, Seventh Edition (MARKETING/SALES/ADV & PROMO)
- **How much does it cost?** 591.44 DT with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/63855826-advertising-media-planning-seventh-edition-marketing-sales-adv-and-promo)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

The industry standard for 30 years―updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media Planning , seventh edition, retains all the critical information you need to know abouttraditional media―including TV, radio, and print--while exploring the latest media forms, illustrated with majoradvertiser case histories. You’ll find comprehensive coverage of the latest media planning and digitaltechnologies, including: • Organic and sponsored Google search • Digital out-of-home video • Internet banners • Computerized media channel planning • Cell phone mobile-media • DVR’s impact on TV commercial viewing • New online and traditional media measurement technologies • Interactive television• Cross-media planning • Data fusion • International competitive spending analysis This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization,this updated classic is the best and most complete companion available for navigating the new frontierof media planning.

Review: Used this book to build a college - I used this book to develop a college level course for media buying and planning for my advertising agency’s employees. It’s proven to be a great resource for myself and my ad agency.
Review: Uma ótima base e livro de consulta... - Comprei o livro pra lembrar e revisar os conceitos básicos da Midia. Atende perfeitamente! Recomendo para quem quer/ou já trabalha na area de Midia. Alem disso a loja de onde comprei foi muito boa: o livro chegou em ótimas condições.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 1,815,398 in Books ( See Top 100 in Books ) 1,948 in Advertising (Books) |
| Customer Reviews | 4.3 out of 5 stars 40 Reviews |

## Images

![Advertising Media Planning, Seventh Edition (MARKETING/SALES/ADV & PROMO) - Image 1](https://m.media-amazon.com/images/I/61odDc0rsLL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Used this book to build a college
*by J***Y on 23 August 2025*

I used this book to develop a college level course for media buying and planning for my advertising agency’s employees. It’s proven to be a great resource for myself and my ad agency.

### ⭐⭐⭐⭐ Uma ótima base e livro de consulta...
*by M***Z on 30 April 2018*

Comprei o livro pra lembrar e revisar os conceitos básicos da Midia. Atende perfeitamente! Recomendo para quem quer/ou já trabalha na area de Midia. Alem disso a loja de onde comprei foi muito boa: o livro chegou em ótimas condições.

### ⭐⭐⭐⭐⭐ thank you!
*by R***S on 24 October 2018*

so good!

## Frequently Bought Together

- Advertising Media Planning, Seventh Edition
- Media Planning: A Practical Guide

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*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-10-20*