--- product_id: 639236051 title: "Right Kind of Wrong: How the Best Teams Use Failure to Succeed" price: "86.27 DT" currency: TND in_stock: true reviews_count: 13 url: https://www.desertcart.tn/products/639236051-right-kind-of-wrong-how-the-best-teams-use-failure store_origin: TN region: Tunisia --- # Right Kind of Wrong: How the Best Teams Use Failure to Succeed **Price:** 86.27 DT **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Right Kind of Wrong: How the Best Teams Use Failure to Succeed - **How much does it cost?** 86.27 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/639236051-right-kind-of-wrong-how-the-best-teams-use-failure) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Winner of the Financial Times Business Book of the Year Award ‘Absolutely outstanding’ Tim Harford, author of The Undercover Economist 'A masterclass’ Angela Duckworth, author of Grit ‘Excellent’ Andrew Hill, Financial Times We used to think of failure as a problem, to be avoided at all costs. Now, we're often told that failure is desirable - that we must ‘fail fast, fail often’. The trouble is, neither approach distinguishes the good failures from the bad. As a result, we miss the opportunity to fail well . Here, Amy Edmondson – the world’s most influential organisational psychologist – reveals how we get failure wrong, and how to get it right. Drawing on four decades of research into the world’s most effective teams, she unveils the three archetypes of failure – basic, complex and intelligent - and explains how to harness the revolutionary potential of the good ones (and eliminate the bad). Along the way, she poses a simple, provocative question: What if it is only by learning to fail that we can hope to truly succeed? ‘Lays out a clearer path about how to stop avoiding failure and take smarter risks.’ Books of the Year, Financial Times Review: Good book. Worthy of time. Serves as both professional n self help book. - This book is FT business book of year (2023). And that's what got me to read it. This book has delivered beyond my expectations. I can undoubtedly recommend this as both a business and self-help book. This book made me pause, reflect and re-evaluate my professional n personal experiences. This book teaches us to understand context in any situation n failure; it encourages to try new things as it is the only way to learn n discover. The idea isn't to never fail but have intelligent failures with minimum risk. Life in itself is a book in writing, and as we turn pages, let's be kind to ourselves n others. Be self aware n enable psychological safety for others wherever possible. Review: Stop punishing mistakes if you want Innovation - Reading Right Kind of Wrong felt like having a wise friend whisper: “Hey, it’s okay. You are allowed to trip… just don’t pretend the floor didn’t exist.” The book made me reflect on a deeper truth: when humanity started exploiting nature, we didn’t stop there. We started doing it to each other too. Especially in our workplaces. Instead of nurturing learning, many organisations built cultures of toxicity where fear wore a tie and power held the whiteboard marker. People didn’t stop being creative. They just stopped showing it, afraid of looking foolish and a failure in front of their boss. And that silence? That’s what leads to the wrong kind of wrong. What Edmondson calls for is simple but radical: psychologically safe spaces. Places where mistakes aren’t career-ending, but conversation-starting. Where “I don’t know” is met with curiosity, not condescension. Where experiments are not just tolerated, but toasted with awkward cake in the break room. If we want innovation, we have to stop pretending we are productivity robots and start remembering we’re learners. This book is a beautiful guide to that very human journey. Read it. Then fail fabulously with heart, humor, and a Post-it note that says, “Learning in progress.” ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #20,251 in Books ( See Top 100 in Books ) #102 in Psychology (Books) #355 in Motivational Self-Help #633 in Analysis & Strategy | | Customer Reviews | 4.5 out of 5 stars 733 Reviews | ## Images ![Right Kind of Wrong: How the Best Teams Use Failure to Succeed - Image 1](https://m.media-amazon.com/images/I/71DP-+2xK+L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good book. Worthy of time. Serves as both professional n self help book. *by K***R on 11 March 2026* This book is FT business book of year (2023). And that's what got me to read it. This book has delivered beyond my expectations. I can undoubtedly recommend this as both a business and self-help book. This book made me pause, reflect and re-evaluate my professional n personal experiences. This book teaches us to understand context in any situation n failure; it encourages to try new things as it is the only way to learn n discover. The idea isn't to never fail but have intelligent failures with minimum risk. Life in itself is a book in writing, and as we turn pages, let's be kind to ourselves n others. Be self aware n enable psychological safety for others wherever possible. ### ⭐⭐⭐⭐⭐ Stop punishing mistakes if you want Innovation *by S***A on 2 July 2025* Reading Right Kind of Wrong felt like having a wise friend whisper: “Hey, it’s okay. You are allowed to trip… just don’t pretend the floor didn’t exist.” The book made me reflect on a deeper truth: when humanity started exploiting nature, we didn’t stop there. We started doing it to each other too. Especially in our workplaces. Instead of nurturing learning, many organisations built cultures of toxicity where fear wore a tie and power held the whiteboard marker. People didn’t stop being creative. They just stopped showing it, afraid of looking foolish and a failure in front of their boss. And that silence? That’s what leads to the wrong kind of wrong. What Edmondson calls for is simple but radical: psychologically safe spaces. Places where mistakes aren’t career-ending, but conversation-starting. Where “I don’t know” is met with curiosity, not condescension. Where experiments are not just tolerated, but toasted with awkward cake in the break room. If we want innovation, we have to stop pretending we are productivity robots and start remembering we’re learners. This book is a beautiful guide to that very human journey. Read it. Then fail fabulously with heart, humor, and a Post-it note that says, “Learning in progress.” ### ⭐⭐⭐⭐ Scope of improvement *by P***P on 14 November 2024* Front paper Binding can be improved, paper quality is good 👍 If possible from.next.time put some color picture also where required --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/639236051-right-kind-of-wrong-how-the-best-teams-use-failure](https://www.desertcart.tn/products/639236051-right-kind-of-wrong-how-the-best-teams-use-failure) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-06-21*