--- product_id: 64659195 title: "The Power of Habit: Why We Do What We Do, and How to Change" price: "57.20 DT" currency: TND in_stock: true reviews_count: 13 url: https://www.desertcart.tn/products/64659195-the-power-of-habit-why-we-do-what-we-do store_origin: TN region: Tunisia --- # Proven success in sports & business 3-step habit loop: Cue→Routine→Reward Neuroscience-backed habit science The Power of Habit: Why We Do What We Do, and How to Change **Price:** 57.20 DT **Availability:** ✅ In Stock ## Summary > 🔄 Change your habits, change your life — don’t get left behind! ## Quick Answers - **What is this?** The Power of Habit: Why We Do What We Do, and How to Change - **How much does it cost?** 57.20 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/64659195-the-power-of-habit-why-we-do-what-we-do) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Master the Habit Loop:** Unlock the science of Cue, Routine, and Reward to rewire your daily behaviors. - • **Inspiration from Icons:** Learn from the habits behind Michael Phelps, Starbucks, and civil rights leaders. - • **Transform Your Productivity:** Harness keystone habits to spark a domino effect of positive change in work and life. - • **A Must-Read for Change-Makers:** Join 30,000+ readers who’ve elevated their mindset with this #1 bestseller. - • **Scientifically Proven Insights:** Dive into neuroscience and psychology that reveal why habits form and how to change them. ## Overview ‘The Power of Habit’ by Charles Duhigg is a bestselling, neuroscience-backed guide that reveals the 3-step habit loop—Cue, Routine, Reward—and how mastering it can transform personal productivity, business success, and social movements. Packed with real-world examples from elite athletes to corporate giants, this paperback bestseller is a must-have for professionals eager to unlock lasting change. ## Description There's never been a better time to set new habits. This book will change your life. In The Power of Habit , award-winning journalist Charles Duhigg takes us into the thrilling and surprising world of the scientific study of habits. He examines why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. He visits laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. And he uncovers how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. The result is a compelling argument and an empowering discovery: the key to exercising regularly, losing weight, raising exceptional children, becoming more productive or even building revolutionary companies is understanding how habits work. By harnessing this new science, we can transform our businesses, our communities, and our lives. ______________________________ '[An] essential manual for business and living.' Andrew Hill, Financial Times 'Once you read this book, you'll never look at yourself, your organisation, or your world quite the same way.' Daniel H. Pink 'This is a first-rate book - based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits.' The Economist Review: It really helps in improving and building good habits - "Once a small win has been accomplished, forces are set in motion that favor another small win." —Cornell Professor. . We all in our life seek to this question which is the subtitle of this book, "Why we do what we do and how to change". Quite often we think about this and sometimes we ace in our own way and sometimes we get fail. . This book is based on hundreds of interviews and thousands of scientific research and social psychology. It's completely a human psychology read where so many personalities have shared their anecdotes from their life experiences and some through their sickness. . Generally, we want to make good habit and reflect best out. Have you ever noticed why do we sometimes even think to change our habits? It may be for our personal advantage, make by peer of society or get Influenced by friend or family. When we start making habit we need to break our previous routine which is quite tough for us. We get stuck at the "routine" thing. This is what affect us. Here's a key to solve this. . ✓Author has penned down the Hopkins formula after getting so many scientific studies — "Cue >>> Routine >>> Reward" ✓First, find a simple and obvious cue and second, clearly defined the rewards. For example- Hopkins had identified the cue as a yellowish layer teeth, reward is beautiful shiney teeth. He made the film where a lady showing shiney and beautiful smile. People want this habit because reward was tempting. So, Cue➡️ Routine➡️ Reward this is habit loop. There are numerous such examples are given in this book from sports, medical, company like Alcoa and many more which totally follow this formula. . This book is more like a compilation rather than writing out own segments. I recommend this book who have so much patience to go through each paper as every topic is thought provoking. . There's a medical case where memory is governed by habit, not through actual brain activity. That's quite fascinated me. That one case became the scientist research of interest and all these came out. If you want to make habit this book will help you but not effortlessly. Review: Power of change in your hands! Reinforced. - What’s the common success factor between Michael Phelps, Aluminium Company of America and African-American Civil Rights Movement ? Talent, Scale, Persistence? Nopes. Habit.Says the author. In this well researched book, Charles Duhigg takes us through an interesting journey of human behavior and the underlying habits which lead us to different paths. He refers several psychological and neurological studies to first illustrate what habits are, how they work and then how these can be changed. In the process gives us an almost scientific method of how to develop or change habits. It did help me see habits in a new light and also gave the confidence to change or build these, through a step by step process. The book defines Habits as 3 step process – Cue, Routine and Reward. Cue is what triggers the habitual behavior, Routine is the behavior itself and the Reward is the end result. For example – Boredom is the Cue which leads an office worker to routinely take a coffee break and get rewarded with some socializing in cafeteria. While you may look at habits in multiple other ways, the author relates the above process with many studies and examples and wonderfully divides each into these 3 steps. The book further illustrates how tackling each of these steps can help one to transform or change habits. One of the interesting example is how these constructive routes have helped Michael Phelps build habits with the ultimate reward – excellence. The book is divided into three parts - Habits of Individuals, Organisations and Societies. As you navigate through the book , from examples of personal transformation of addicts and sportsmen to those of Corporations and further of Communities , you do notice the logic paradigm, so painstakingly build by the author, becoming weaker. The author starts to rely more on the strength of narrative than the scientific basis. You may start noticing these chinks as you read through elaborate examples of Organisational Habits and get very distant from initial logic and inspiration by the time you are mid way in the Society. Nevertheless the examples throughout the book are well written, elaborate and make for an inspiring read and the first part is possibly much scientifically convincing than the 7 habits by Stephen Covey. The concept of Keystone Habits seems good reminder of how small key changes can cause dominos effect, leading to change in many other behaviors. In the end, the author compensates with a well written last chapter on how to apply the learnings from the book for personal transformation. In a nutshell, this is a personal transformation, management philosophy and socio-cultural research rolled into a single book. The book is entertaining, inspiring, not necessarily unputdownable but never a drag. I m sure this isn’t the last word from Charles Duhigg and keen to read and review his next work, which I hear is already out. Recommended read. ## Features - English - Author: Charles Duhigg, Publisher: Random House - Binding: Paperback - Easy To Read ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #2,914 in Books ( See Top 100 in Books ) #30 in Self-Esteem (Books) #84 in Motivational Self-Help #90 in Self-Help for Success | | Customer Reviews | 4.5 out of 5 stars 30,402 Reviews | ## Images ![The Power of Habit: Why We Do What We Do, and How to Change - Image 1](https://m.media-amazon.com/images/I/71aMS2VSfeL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ It really helps in improving and building good habits *by A***I on 6 August 2020* "Once a small win has been accomplished, forces are set in motion that favor another small win." —Cornell Professor. . We all in our life seek to this question which is the subtitle of this book, "Why we do what we do and how to change". Quite often we think about this and sometimes we ace in our own way and sometimes we get fail. . This book is based on hundreds of interviews and thousands of scientific research and social psychology. It's completely a human psychology read where so many personalities have shared their anecdotes from their life experiences and some through their sickness. . Generally, we want to make good habit and reflect best out. Have you ever noticed why do we sometimes even think to change our habits? It may be for our personal advantage, make by peer of society or get Influenced by friend or family. When we start making habit we need to break our previous routine which is quite tough for us. We get stuck at the "routine" thing. This is what affect us. Here's a key to solve this. . ✓Author has penned down the Hopkins formula after getting so many scientific studies — "Cue >>> Routine >>> Reward" ✓First, find a simple and obvious cue and second, clearly defined the rewards. For example- Hopkins had identified the cue as a yellowish layer teeth, reward is beautiful shiney teeth. He made the film where a lady showing shiney and beautiful smile. People want this habit because reward was tempting. So, Cue➡️ Routine➡️ Reward this is habit loop. There are numerous such examples are given in this book from sports, medical, company like Alcoa and many more which totally follow this formula. . This book is more like a compilation rather than writing out own segments. I recommend this book who have so much patience to go through each paper as every topic is thought provoking. . There's a medical case where memory is governed by habit, not through actual brain activity. That's quite fascinated me. That one case became the scientist research of interest and all these came out. If you want to make habit this book will help you but not effortlessly. ### ⭐⭐⭐⭐ Power of change in your hands! Reinforced. *by A***B on 7 March 2016* What’s the common success factor between Michael Phelps, Aluminium Company of America and African-American Civil Rights Movement ? Talent, Scale, Persistence? Nopes. Habit.Says the author. In this well researched book, Charles Duhigg takes us through an interesting journey of human behavior and the underlying habits which lead us to different paths. He refers several psychological and neurological studies to first illustrate what habits are, how they work and then how these can be changed. In the process gives us an almost scientific method of how to develop or change habits. It did help me see habits in a new light and also gave the confidence to change or build these, through a step by step process. The book defines Habits as 3 step process – Cue, Routine and Reward. Cue is what triggers the habitual behavior, Routine is the behavior itself and the Reward is the end result. For example – Boredom is the Cue which leads an office worker to routinely take a coffee break and get rewarded with some socializing in cafeteria. While you may look at habits in multiple other ways, the author relates the above process with many studies and examples and wonderfully divides each into these 3 steps. The book further illustrates how tackling each of these steps can help one to transform or change habits. One of the interesting example is how these constructive routes have helped Michael Phelps build habits with the ultimate reward – excellence. The book is divided into three parts - Habits of Individuals, Organisations and Societies. As you navigate through the book , from examples of personal transformation of addicts and sportsmen to those of Corporations and further of Communities , you do notice the logic paradigm, so painstakingly build by the author, becoming weaker. The author starts to rely more on the strength of narrative than the scientific basis. You may start noticing these chinks as you read through elaborate examples of Organisational Habits and get very distant from initial logic and inspiration by the time you are mid way in the Society. Nevertheless the examples throughout the book are well written, elaborate and make for an inspiring read and the first part is possibly much scientifically convincing than the 7 habits by Stephen Covey. The concept of Keystone Habits seems good reminder of how small key changes can cause dominos effect, leading to change in many other behaviors. In the end, the author compensates with a well written last chapter on how to apply the learnings from the book for personal transformation. In a nutshell, this is a personal transformation, management philosophy and socio-cultural research rolled into a single book. The book is entertaining, inspiring, not necessarily unputdownable but never a drag. I m sure this isn’t the last word from Charles Duhigg and keen to read and review his next work, which I hear is already out. Recommended read. ### ⭐⭐⭐⭐⭐ Quality of Book *by S***S on 20 January 2026* Packaging is good and quality of book is outstanding ## Frequently Bought Together - The Power of Habit: Why We Do What We Do, and How to Change - Atomic Habits: The life-changing million-copy #1 bestseller - Start With Why: How Great Leaders Inspire Everyone to Take Action --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/64659195-the-power-of-habit-why-we-do-what-we-do](https://www.desertcart.tn/products/64659195-the-power-of-habit-why-we-do-what-we-do) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-08-30*