---
product_id: 653510933
title: "McGraw-Hill Education Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace 2nd Edition by Al Ries, Jack Trout - Paperback"
price: "102.92 DT"
currency: TND
in_stock: true
reviews_count: 5
url: https://www.desertcart.tn/products/653510933-mcgraw-hill-education-positioning-the-battle-for-your-mind-how
store_origin: TN
region: Tunisia
---

# Compact 8x5 inch paperback 213 pages of expert insights 2nd Edition with refined strategies McGraw-Hill Education Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace 2nd Edition by Al Ries, Jack Trout - Paperback

**Price:** 102.92 DT
**Availability:** ✅ In Stock

## Summary

> 🧩 Own Your Market Mindspace — Be Seen, Be Heard, Be Unforgettable!

## Quick Answers

- **What is this?** McGraw-Hill Education Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace 2nd Edition by Al Ries, Jack Trout - Paperback
- **How much does it cost?** 102.92 DT with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/653510933-mcgraw-hill-education-positioning-the-battle-for-your-mind-how)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Compact Powerhouse:** Portable paperback format perfect for on-the-go learning and quick reference.
- • **Highly Rated & Trusted:** 4.6/5 stars from 584 reviews, a must-have for marketing leaders.
- • **Accessible & Actionable:** Clear English text designed for professionals and students alike.
- • **Proven Marketing Wisdom:** Authored by industry legends Al Ries & Jack Trout, shaping branding for decades.
- • **Master the Mindshare Game:** Unlock revolutionary positioning tactics to stand out in a crowded marketplace.

## Overview

This 2nd Edition paperback by Al Ries and Jack Trout offers 213 pages of groundbreaking marketing strategies focused on positioning your brand effectively in a skeptical, media-saturated world. With a compact design and accessible language, it’s a top-rated resource (4.6/5 stars) trusted by professionals and students aiming to dominate their marketplace.

## Description

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses

Review: Trés bon livre - Trés bon livre de marketing , plus précisément sur comment positionner sa marque. Anglais accessible, ce qui permet d'être compréhensible sans trop de difficulté. A conseiller aux étudiants et aux professionnels.
Review: Marketing book - Good read about market positioning!

## Features

- Category: Economics
- Binding: Paperback
- Language of Text: English
- Author(s): Al Ries, Jack Trout
- Publisher: McGraw-Hill Companies
- ISBN: 9780071373586
- Number of Pages: 213
- Edition: 2nd Edition
- Dimensions: 8.02 x 5.46 x 0.56 inches

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #19,558 in Books ( See Top 100 in Books ) #23 in Advertising #53 in Running Meetings & Presentations #67 in Human Resources |
| Customer Reviews | 4.6 out of 5 stars 584 Reviews |

## Images

![McGraw-Hill Education Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace 2nd Edition by Al Ries, Jack Trout - Paperback - Image 1](https://m.media-amazon.com/images/I/51x9HoqjXRL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Trés bon livre
*by G***7 on 23 December 2016*

Trés bon livre de marketing , plus précisément sur comment positionner sa marque. Anglais accessible, ce qui permet d'être compréhensible sans trop de difficulté. A conseiller aux étudiants et aux professionnels.

### ⭐⭐⭐⭐⭐ Marketing book
*by P***X on 8 March 2026*

Good read about market positioning!

### ⭐⭐⭐⭐⭐ Fernando J. Gómez . Valencia
*by C***N on 24 June 2017*

Conocì personalmente al Sr. Trout y me impresionaron sus excelentes conocimientos sobre el marketing y su sentido común. GRAN PERSONA.

## Frequently Bought Together

- Positioning: The Battle for Your Mind
- Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
- Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

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*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-10-02*