--- product_id: 6659155 title: "The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate" price: "94.82 DT" currency: TND in_stock: true reviews_count: 13 url: https://www.desertcart.tn/products/6659155-the-all-new-dont-think-of-an-elephant-know-your store_origin: TN region: Tunisia --- # The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate **Price:** 94.82 DT **Availability:** ✅ In Stock ## Quick Answers - **What is this?** The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate - **How much does it cost?** 94.82 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/6659155-the-all-new-dont-think-of-an-elephant-know-your) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description “[Lakoff is] the father of framing.”— The New York Times “An indispensable tool for progressives—packed with new thinking on framing issues that are hotly debated right now.”—Jennifer M. Granholm, former governor of Michigan Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues. Called the “father of framing” by The New York Times, Lakoff explains how framing is about ideas —ideas that come before policy, ideas that make sense of facts, ideas that are pro active not re active, positive not negative, ideas that need to be communicated out loud every day in public. The ALL NEW Don’t Think of an Elephant! picks up where the original book left off—delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more. In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country—one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens’ well-being and freedom. Review: spot on information. - Mr. Lakoff's book is a primer on talking to people on the right in a way that will more likely create understanding. Mr. Lakoff makes a cogent case that the primary issue is the way in which an issue is "framed." When we start to argue our point using the terminology of our opponent. it's giving your opponent the home field advantage. Not only have we assured we will lose the argument, we also practically assure that we will never find a meeting of the minds. We need to begin from a standpoint of shared values. The current antagonism between progressives and the right has a life of its own, and can poison any discussion from its beginning. This book offers positive ways to approach that problem. The final and most useful section is "How to respond to Conservatives." It offers many good guidelines. There are so many suggestions, I read that section several times to take it all in. Even though I avoid debates because of the anger they inevitably create, after reading the last chapter, I almost felt like seeking out a conservative to try to have a positive dialogue, and now I feel far more ready whenever that kind of conversation comes up. Review: I needed this book growing up, and I Hope more progressives take notes - This book helped me understand my father better, and by extension, contextualized my upbringing and political situations which I found difficult to understand upon fully entering political discourse around 2017. My father believed in freedom and limited government, but every policy he suggested (police, military, borders, anti-social safety nets etc) suddenly sounded like echoes of the alt right that had infiltrated online communities that I had grown to recognize for its flourishing hatred and toxicity. This book explained so many ideas around these issues much more pragmatically than previous books i read on the subject. It deserves to be shared among anyone who calls themselves a progressive or a leftist or anyone who wants a better future for children. I just want kids in the future to be able To enjoy internet communities without fear of rubbing shoulders with neo-Nazis. This book provides an excellent analysis of a wide variety of issues, which I hope more people can use to construct more helpful discourse frames. ## Features - Ships from Vermont ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #138,163 in Books ( See Top 100 in Books ) #100 in Elections #239 in Cognitive Psychology (Books) #286 in Political Conservatism & Liberalism | | Customer Reviews | 4.6 out of 5 stars 1,092 Reviews | ## Images ![The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate - Image 1](https://m.media-amazon.com/images/I/71FMkaTbC4L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ spot on information. *by D***F on September 18, 2018* Mr. Lakoff's book is a primer on talking to people on the right in a way that will more likely create understanding. Mr. Lakoff makes a cogent case that the primary issue is the way in which an issue is "framed." When we start to argue our point using the terminology of our opponent. it's giving your opponent the home field advantage. Not only have we assured we will lose the argument, we also practically assure that we will never find a meeting of the minds. We need to begin from a standpoint of shared values. The current antagonism between progressives and the right has a life of its own, and can poison any discussion from its beginning. This book offers positive ways to approach that problem. The final and most useful section is "How to respond to Conservatives." It offers many good guidelines. There are so many suggestions, I read that section several times to take it all in. Even though I avoid debates because of the anger they inevitably create, after reading the last chapter, I almost felt like seeking out a conservative to try to have a positive dialogue, and now I feel far more ready whenever that kind of conversation comes up. ### ⭐⭐⭐⭐⭐ I needed this book growing up, and I Hope more progressives take notes *by A***R on April 18, 2022* This book helped me understand my father better, and by extension, contextualized my upbringing and political situations which I found difficult to understand upon fully entering political discourse around 2017. My father believed in freedom and limited government, but every policy he suggested (police, military, borders, anti-social safety nets etc) suddenly sounded like echoes of the alt right that had infiltrated online communities that I had grown to recognize for its flourishing hatred and toxicity. This book explained so many ideas around these issues much more pragmatically than previous books i read on the subject. It deserves to be shared among anyone who calls themselves a progressive or a leftist or anyone who wants a better future for children. I just want kids in the future to be able To enjoy internet communities without fear of rubbing shoulders with neo-Nazis. This book provides an excellent analysis of a wide variety of issues, which I hope more people can use to construct more helpful discourse frames. ### ⭐⭐⭐⭐ A Sharp Book with Clear Views — plus Rigid Frames and Blind Spots *by J***U on September 30, 2025* George Lakoff’s *Don’t Think of an Elephant* is one of those books that immediately sharpens your awareness. Once you read it, you’ll never look at political language the same way again. He shows, with clarity, how conservatives and progressives use different metaphors (“Strict Father” vs. “Nurturant Parent”), and why conservatives have been so effective at shaping public opinion with phrases like “tax relief” or “family values.” For that contribution alone, this book is worth reading. It gives language to the hidden power of framing and shows how words don’t just describe reality — they create it. That said, the more deeply I read, the more flaws and contradictions I noticed. Some are subtle, others glaring, and together they reveal the limitations of Lakoff’s framework. ### Where Lakoff Shines * He reveals how metaphors structure our thinking at a subconscious level. * He exposes the cleverness of conservative messaging and the struggles of progressives to keep up. * He pushes us to take language seriously, not as decoration but as the foundation of thought and politics. ### Where Lakoff Stumbles 1. **Rigid Binary Thinking** Lakoff reduces politics to two mutually exclusive family metaphors: Strict Father (conservative) vs. Nurturant Parent (progressive). But real life is more complex. Humans are multi-framed beings, switching between strictness and nurture depending on context. Reducing an entire ideology to one metaphor is as limiting as the frames he critiques. 2. **Frames as All-Encompassing** Lakoff claims we can’t think outside of frames, yet people constantly shift perspectives in an instant. Trauma, humor, art, or even a single slogan can flip someone’s worldview overnight. Frames are powerful, yes, but not absolute. 3. **The “Repetition” Fallacy** He insists slogans only work after years of repetition. But history shows otherwise: “Black Lives Matter,” “Me Too,” or “I Have a Dream” resonated almost instantly because they tapped into existing truths. Humans are multi-track; they don’t need decades of conditioning to recognize authenticity. 4. **Progressives Defined by Opposition** Lakoff urges progressives to “advance their own frame” rather than repeat conservatives’ — yet much of his book does exactly the opposite. He critiques conservative framing at length, while offering little in the way of a consistent, positive progressive frame. Ironically, this repeats conservative slogans more than it advances a new vision. 5. **The “Fact-Based” Superiority Claim** He insists progressives are rooted in facts while conservatives are stuck in rigid moral frames. But facts without resonance don’t persuade. Recent elections showed Democrats often attack Republicans but struggle to articulate inspiring alternatives. Frames grounded in compassion, dignity, and vision carry more weight than endless fact-checking. 6. **Selective Blindness** Lakoff argues conservatives dominate media, universities, and think tanks, but he writes from UC Berkeley — one of the most progressive universities in the country. Most mainstream media lean progressive. His claim ignores these realities and weakens his argument. ### The Bigger Lesson What *Don’t Think of an Elephant* reveals — unintentionally — is the danger of being trapped inside your own frame. Lakoff diagnoses the problem brilliantly but then succumbs to it himself. His insights are sharp, but his rigidity blinds him to counter-examples and alternative ways of thinking. A sustainable frame must be consistent **within and without**. It cannot just apply to “us” while excluding “them.” Otherwise, as we see with current events, a victim frame quickly flips into hypocrisy. True empowerment requires universality: compassion, dignity, and clarity for all. ### Final Word This book is an interesting read, but take it as a doorway, not the whole house. Lakoff shows us how frames divide, but he doesn’t show us how to transcend them. For that, you’ll need to look beyond strict/nurturant binaries and toward approaches that honor our full humanity — our emotions, boundaries, clarity, and choice. Read this book, but read it critically. It will sharpen your vision — and also teach you the danger of letting any single frame define your world. ## Frequently Bought Together - The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate - Metaphors We Live By - The Little Blue Book: The Essential Guide to Thinking and Talking Democratic --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/6659155-the-all-new-dont-think-of-an-elephant-know-your](https://www.desertcart.tn/products/6659155-the-all-new-dont-think-of-an-elephant-know-your) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-06-02*