---
product_id: 73095477
title: "Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Ash Blonde 9.5A, 1 Hair Dye Kit (Pack of 2)"
brand: "l'oreal paris"
price: "212.53 DT"
currency: TND
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.tn/products/73095477-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye
store_origin: TN
region: Tunisia
---

# Up to 9 weeks fade-defying color Vitamin E & UV filter shine protection No-drip gel formula for precise application Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Ash Blonde 9.5A, 1 Hair Dye Kit (Pack of 2)

**Brand:** l'oreal paris
**Price:** 212.53 DT
**Availability:** ✅ In Stock

## Summary

> ✨ Own your glow with fade-defying brilliance! ✨

## Quick Answers

- **What is this?** Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Ash Blonde 9.5A, 1 Hair Dye Kit (Pack of 2) by l'oreal paris
- **How much does it cost?** 212.53 DT with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/73095477-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Complete Care Kit:** Includes everything you need—color gel, developer crème, shine protect conditioner, gloves, and instructions—for salon-quality results at home.
- • **Long-Lasting Radiance:** Enjoy luminous, fade-defying color that stays vibrant for up to 9 weeks—because your look deserves to last.
- • **Precision No-Drip Gel:** Experience mess-free, easy application with our innovative no-drip gel formula that clings perfectly to every strand.
- • **Signature Shade Range:** Choose from over 50 luminous shades, including the ultra-trendy Lightest Ash Blonde 9.5A, to express your unique style with confidence.
- • **Gray Coverage & Conditioning:** Achieve full gray coverage while nourishing your hair with a gentle, conditioning formula that leaves hair silky and resilient.

## Overview

L'Oreal Paris Superior Preference Permanent Hair Color delivers rich, luminous, and fade-defying color for up to 9 weeks. Featuring a no-drip gel formula for precise application and a Vitamin E-infused Shine Protect Conditioner with UV filter, this kit ensures vibrant, silky hair with full gray coverage. Available in over 50 shades, including the trendy Lightest Ash Blonde 9.5A, it’s the ultimate at-home hair color solution for all hair types.

## Description

L'Oreal Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. Packaging may vary, what you receive may not be what is reflected on site.

Review: Beautiful color, shiny finish, and long-lasting - I’ve been using L’Oréal Preference for years, and I recently went back to the 2BL Blue Black shade after trying a different color for a few months. I’m so glad I did because the results were exactly what I was looking for. The color is rich, vibrant, and gives my hair a beautiful blue-black shine, especially in natural light. It covered my hair evenly, and the application process was simple thanks to the clear instructions included in the box. I also like that the conditioner leaves my hair feeling soft and helps maintain the color after coloring. My hair looked healthy and shiny instead of feeling dry. If you’re looking for a true blue-black shade with great coverage and long-lasting results, I definitely recommend this one. I will continue buying it.
Review: Easy, less expensive than a beauty shop and not brassy looking. - Great hair color. I purchased the light ash blonde. My hair is naturally a dark blonde. This lightens it without looking brassy. It does not cover white hair. My hair has naturally gotten White along my hairline and it does not cover that which I prefer. It's easy to use. You just apply it wait 25 minutes and rinse it out.

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07D9SRNFV |
| Best Sellers Rank | #634 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #8 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 9.5A Lightest Ash Blonde |
| Container Type | Box |
| Customer Reviews | 4.5 out of 5 stars 59,012 Reviews |
| Full Cure Time | 25 minutes |
| Global Trade Identification Number | 00071249378656, 20071249378650 |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Item Form | Gel |
| Manufacturer | L'Oreal Multipacks Ameripac |
| Manufacturer Part Number | 071249378656 |
| Material Features | Gentle, conditioning, fade-defying |
| Material Type Free | Ammonia Free |
| Model Number | 071249378656 |
| Number of Items | 2 |
| Package Information | Box |
| Package Size Name | Pack of 2 |
| Product Benefits | Conditioning, Hair Coloring |
| Recommended Uses For Product | Softening |
| Set Name | Complete Kit |
| Suitable Hair Color | Light Blonde |
| UPC | 071249378656 |
| Unit Count | 2 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 9.5A Lightest Ash Blonde
- **Item Form:** Gel
- **Package Information:** Box
- **Product Benefits:** Conditioning, Hair Coloring

## Images

![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Ash Blonde 9.5A, 1 Hair Dye Kit (Pack of 2) - Image 1](https://m.media-amazon.com/images/I/8124b2Mxf2L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is permanent hair dye?**
A: Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

**Q: What does fade-defying color mean, and how does it work in a permanent hair color formula?**
A: Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

**Q: Does Superior Preference permanent hair color provide full gray coverage?**
A: Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Beautiful color, shiny finish, and long-lasting
*by J***Z on July 31, 2026*

I’ve been using L’Oréal Preference for years, and I recently went back to the 2BL Blue Black shade after trying a different color for a few months. I’m so glad I did because the results were exactly what I was looking for. The color is rich, vibrant, and gives my hair a beautiful blue-black shine, especially in natural light. It covered my hair evenly, and the application process was simple thanks to the clear instructions included in the box. I also like that the conditioner leaves my hair feeling soft and helps maintain the color after coloring. My hair looked healthy and shiny instead of feeling dry. If you’re looking for a true blue-black shade with great coverage and long-lasting results, I definitely recommend this one. I will continue buying it.

### ⭐⭐⭐⭐⭐ Easy, less expensive than a beauty shop and not brassy looking.
*by D***A on September 10, 2026*

Great hair color. I purchased the light ash blonde. My hair is naturally a dark blonde. This lightens it without looking brassy. It does not cover white hair. My hair has naturally gotten White along my hairline and it does not cover that which I prefer. It's easy to use. You just apply it wait 25 minutes and rinse it out.

### ⭐⭐⭐⭐⭐ Finally Found My Perfect Blonde!
*by E***A on August 31, 2026*

I’ve been trying to stretch out my salon visits and save some money, and I finally found the right blonde for me. L'Oreal Superior Preference Natural Blonde gives me exactly the color I’ve been looking for without turning too ashy or too golden. It gives me that bright, natural-looking Jessica Simpson blonde I’ve always been chasing for about $13 instead of $200 at the salon. I’m seriously impressed with the color and will absolutely keep using it. And the conditioner inside is awesome!

## Frequently Bought Together

- L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Ash Blonde 9.5A, 1 Hair Dye Kit (Pack of 2)
- L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 82 Strawberry Blonde, 1 Hair Dye Kit
- L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

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*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-10-26*