--- product_id: 732898836 title: "Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI" brand: "eric lamarre, kate smaje, rodney zemmel" price: "58.25 DT" currency: TND in_stock: false reviews_count: 13 url: https://www.desertcart.tn/products/732898836-rewired-the-mckinsey-guide-to-outcompeting-in-the-age-digital store_origin: TN region: Tunisia --- # Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI **Brand:** eric lamarre, kate smaje, rodney zemmel **Price:** 58.25 DT **Availability:** ❌ Out of Stock ## Quick Answers - **What is this?** Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI by eric lamarre, kate smaje, rodney zemmel - **How much does it cost?** 58.25 DT with free shipping - **Is it available?** Currently out of stock - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/732898836-rewired-the-mckinsey-guide-to-outcompeting-in-the-age-digital) ## Best For - eric lamarre, kate smaje, rodney zemmel enthusiasts ## Why This Product - Trusted eric lamarre, kate smaje, rodney zemmel brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description In Rewired, the world's most influential management consulting firm, McKinsey & Company, delivers a road-tested, how-to manual their own consultants use to help companies build the capabilities to outcompete in the age of digital and AI. Many companies are stuck with digital transformations that are not moving the needle. There are no quick fixes but there is a playbook. The answer is in rewiring your business so hundreds, thousands, of teams can harness technology to continuously create great customer experiences, lower unit costs, and generate value. It's the capabilities of the organization that win the race. McKinsey Digital's top leaders Eric Lamarre, Kate Smaje and Rodney W. Zemmel provide proven how-to details on what it takes in six comprehensive sections – creating the transformation roadmap, building a talent bench, adopting a new operating model, producing a distributed technology environment so teams can innovate, embedding data everywhere, and unlocking user adoption and enterprise scaling. Tested, iterated, reworked, and tested again over the years, McKinsey's digital and AI transformation playbook is captured in the pages of Rewired . It contains diagnostic assessments, operating model designs, technology and data architecture diagrams, how-to checklists, best practices and detailed implementation methods, all exemplified with demonstrated case studies and illustrated with 100+ exhibits. Rewired is for leaders who are ready to roll up their sleeves and do the hard work needed to rewire their company for long-term success. ## Technical Specifications | Specification | Value | |---------------|-------| | Dimensions | 19.81 x 3.05 x 24.13 cm | | Edition | 1st | | Importer | Bookswagon, 2/13 Ansari Road, Daryaganj, New Delhi 110002, sales@bookswagon.com, 01140159253 | | Isbn 10 | 1394207115 | | Isbn 13 | 978-1394207114 | | Item Weight | 953 g | | Language | English | | Packer | Bookswagon, 2/13 Ansari Road, Daryaganj, New Delhi 110002, sales@bookswagon.com, 01140159253 | | Print Length | 386 pages | | Publication Date | 20 July 2023 | | Publisher | John Wiley & Sons Inc | ## Images ![Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI - Image 1](https://m.media-amazon.com/images/I/71kX2kNTncL.jpg) ![Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI - Image 2](https://m.media-amazon.com/images/I/61VPIlU4fbL.jpg) ![Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI - Image 3](https://m.media-amazon.com/images/I/31VResMFnFL.jpg) ![Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI - Image 4](https://m.media-amazon.com/images/I/61aioFTajZL.jpg) ![Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI - Image 5](https://m.media-amazon.com/images/I/61WcmOUA4OL.jpg) ## Available Options This product comes in different **Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good *by on Reviewed in India 21 April 2025* Good ### ⭐⭐⭐⭐⭐ Loved it *by on Reviewed in India 8 August 2023* This is a very practical playbook on bow to navigate a digital transformation in the age of AI. A drilled down view into the experience and depth of thinking - it distills key learnings and best practices fir the leader with clear actional steps, almost in a manual like fashion. Overall it delivers its promise and is great for anyone who is or aspires to be a digital leader in their organisation. Thanks ### ⭐⭐⭐⭐ Excellent consultancy notes for digital strategy in AI age *by on Reviewed in India 31 August 2023* I found Rewired an unique reference book on enterprise strategy for various aspects of digital transformation. A highly detailed explanation by authors based on their rich consultancy experience and multiple research published of McKinsey offer a rich text for practioners and knowledge seakers. ## Frequently Bought Together - Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI - The Digital Transformation Roadmap: Rebuild Your Organization for Continuous Change - The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/732898836-rewired-the-mckinsey-guide-to-outcompeting-in-the-age-digital](https://www.desertcart.tn/products/732898836-rewired-the-mckinsey-guide-to-outcompeting-in-the-age-digital) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-09-14*