--- product_id: 82067967 title: "Universal Principles of Design" price: "242.88 DT" currency: TND in_stock: true reviews_count: 13 url: https://www.desertcart.tn/products/82067967-universal-principles-of-design store_origin: TN region: Tunisia --- # Richly illustrated examples 100 design principles distilled Cross-disciplinary insights Universal Principles of Design **Price:** 242.88 DT **Availability:** βœ… In Stock ## Summary > 🎯 Unlock the design secrets everyone’s talking about! ## Quick Answers - **What is this?** Universal Principles of Design - **How much does it cost?** 242.88 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/82067967-universal-principles-of-design) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Cross-Disciplinary Wisdom:** Bridges design, engineering, architecture, and more - β€’ **Proven & Trusted Resource:** 4.5-star rating with glowing reviews from professionals - β€’ **Perfect for Continuous Learning:** Ideal for designers, managers, and creative leaders alike - β€’ **Visually Rich & Easy to Navigate:** Clear layouts and graphics that make learning intuitive - β€’ **Master 100 Essential Design Concepts:** From 80/20 rule to storytelling, all in one place ## Overview Universal Principles of Design is a highly regarded, richly illustrated reference book that consolidates 100 fundamental design concepts across multiple disciplines. Praised for its clarity and practical examples, it serves as an essential guide for professionals and students aiming to elevate their design expertise. ## Description Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now. Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise. Review: Easy-to-Understand Design Principles - I borrowed this book from a friend and have enjoyed it immensely. As another reviewer pointed out, the book follows good design principles and is laid out very well, making it simple to gather much information, whether you skim or read it in depth. Each two-page spread has a concept on the left, a quick summary, more detailed paragraphs, and graphics illustrating the concepts on the right. In fact, this book was so facinating and well laid out, I am reading it with my 8-year-old son, who loves to understand how things work. The design of the pages, the illustrations, and the explanation of the concepts are done so well that my son can understand most of what is presented. I think that says quite a lot! Now that I have seen so much of it, I am ordering my own copy. Review: Concise and Complete - This is the **most essential design book** I've had the pleasure of learning from. If there was only one book I could only recommend to design students or for client education, this would be it! The organization of the book follows it's own principles, the content is specific and accurate, and it cites and gives credit where due (also promoting deeper study of a subject/concept). I truly value it because of the quality summaries of design principles I've learned elsewhere consolidated into one book. The ONLY thing I would change about the book is to use a Serif typeface on the body texts for better readability. Excellent writing, excellent topical content, and excellent diagrams and examples. My compliments to the authors, as well as Rockport (whose books I usually despise for lacking substance despite their nice graphics). ## Features - Used Book in Good Condition ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,435,241 in Books ( See Top 100 in Books ) #1,714 in Graphic Design Techniques #4,048 in Commercial Graphic Design (Books) #5,511 in Design & Decorative Arts | | Customer Reviews | 4.5 out of 5 stars 126 Reviews | ## Images ![Universal Principles of Design - Image 1](https://m.media-amazon.com/images/I/817u8k-y7XL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Easy-to-Understand Design Principles *by M***E on March 7, 2007* I borrowed this book from a friend and have enjoyed it immensely. As another reviewer pointed out, the book follows good design principles and is laid out very well, making it simple to gather much information, whether you skim or read it in depth. Each two-page spread has a concept on the left, a quick summary, more detailed paragraphs, and graphics illustrating the concepts on the right. In fact, this book was so facinating and well laid out, I am reading it with my 8-year-old son, who loves to understand how things work. The design of the pages, the illustrations, and the explanation of the concepts are done so well that my son can understand most of what is presented. I think that says quite a lot! Now that I have seen so much of it, I am ordering my own copy. ### ⭐⭐⭐⭐⭐ Concise and Complete *by M***H on December 15, 2003* This is the **most essential design book** I've had the pleasure of learning from. If there was only one book I could only recommend to design students or for client education, this would be it! The organization of the book follows it's own principles, the content is specific and accurate, and it cites and gives credit where due (also promoting deeper study of a subject/concept). I truly value it because of the quality summaries of design principles I've learned elsewhere consolidated into one book. The ONLY thing I would change about the book is to use a Serif typeface on the body texts for better readability. Excellent writing, excellent topical content, and excellent diagrams and examples. My compliments to the authors, as well as Rockport (whose books I usually despise for lacking substance despite their nice graphics). ### ⭐⭐⭐⭐ Great book with a couple of flaws *by E***N on November 11, 2009* This is a really good read for aspiring designers who want to consider different approaches to the creative process, whether you are designing print or reinventing the bottle opener. It gives 100 principles, with examples, and doesn't claim to be exhaustive. For the most part, the insight is useful, but I feel compelled to point out two glaring errors and how ironic it is that such would exist in what is an otherwise very useful book. 1. The section about how to warn future civilizations of radioactive waste is utterly incorrect. The very solutions they offer in the book would draw people towards dangerous areas, not repel them, because of natural human curiosity. If I was hiking around and I saw the visuals suggested I would naturally want to go get a closer look. So, that was clearly overcooked design, when the simplicity of using depictions of skulls and related pictograms would do the trick, regardless of race, culture, background or language. 2. Part of the book regards how to not deter customers from entering an establishment, such as a store or a restaurant. One example they give is to avoid having salespeople waiting for you at the door. In another part of the book, they use the Apple stores as an example of a successfully inviting design, which is ironic given that the first thing you see upon approaching an Apple store is salespeople waiting for you at the door. I'm not sure how these errors made it into the book but it is otherwise very good and I recommend it. --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tn/products/82067967-universal-principles-of-design](https://www.desertcart.tn/products/82067967-universal-principles-of-design) --- *Product available on Desertcart Tunisia* *Store origin: TN* *Last updated: 2026-08-02*