--- product_id: 86796688 title: "Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses" price: "83.83 DT" currency: TND in_stock: true reviews_count: 13 url: https://www.desertcart.tn/products/86796688-retention-point-the-single-biggest-secret-to-membership-and-subscription store_origin: TN region: Tunisia --- # Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses **Price:** 83.83 DT **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses - **How much does it cost?** 83.83 DT with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/86796688-retention-point-the-single-biggest-secret-to-membership-and-subscription) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Struggling with high churn and stalled subscription growth? Here’s the truth: Membership growth doesn’t come from getting more members. It comes from keeping the ones you’ve got. Retention Point reveals the exact moment when a new subscriber becomes a loyal Lifer—and how to engineer that moment on purpose, at scale. In this fast-paced, no-fluff guide, subscription growth expert Robert Skrob takes you inside the systems used by associations, SaaS companies, publishers, and subscription boxes to: Slash churn by getting members to their Retention Point™ faster Turn free trials and short-term customers into long-term relationships Avoid the 5 most common retention mistakes that increase cancellations Build a Member On Ramp™ that makes new subscribers feel like insiders from Day 1 Create emotional connection, identity, and belonging that drive long-term LTV Whether you lead a digital subscription, SaaS company, membership program, or subscription box business, this book gives you the systems, frameworks, and real-world examples to stop churn before it starts. This isn’t theory. It’s a playbook. Used by 1,000+ subscription CEOs to scale growth through retention. Bonus: Retention Rescue Scorecard Take the 2-minute diagnostic CEOs use to find hidden churn leaks. Visit: BeUnleavable.com/scorecard Ready to triple your recurring revenue—without spending a dollar more on acquisition? Buy your copy now and hit your Retention Point™ . Review: The nexus of retention strategy - The title of this book refers to Netflix binge-watching TV shows where, if a viewer got to episode X, they were likely in for the whole ride. Episode X is the "retention point." This is precisely what managers of membership programs must do. This book is a high level view of the main ingredients that keep members re-subscribing and feeling like part of the community. Big take-aways: -Information is like water. Too much is just as bad as too little, and most membership managers try to deluge their customers with more content in order to patch up declining subs. -Nobody “wants” a membership, much like nobody who bought a drill wanted a drill, they wanted a hole. And all too often a membership becomes just an information strip tease where something that could have been delivered right away gets thinned out over weeks months and years. -Membership is a luxury purchase and buyers need to feel like they’re having a luxury experience. Which means belonging to the club must confer status. This in turn demands that you confer recognition on members for achieving goals and hitting milestones. -The focus always has to be on the dream outcome, not the effort. People need to be reminded *much more often than we might think* what it is we’re trying to accomplish here and how good it will feel when we get there. -You must take deliberate action to get the customer to eliminate all other options, distractions, sources of noise. The book is VERY readable. Not only is it short, but the concepts are expressed in very simple stories (sometimes even parables) that underscore key points. You can read it in an hour but I took quite a bit longer to digest it. And underlined lots of elements. The most relevant section for me was chapter 15. In it he has an example of how Dave Ramsey focus his members on outcomes rather than processes. It took a fair amount of effort for me to translate this into a version of my own for my members, but it was WELL WORTH the effort. (I had a very hard time seeing the forest for the trees.) Using the concepts in this book we’ve extended our average retention by at least 30% and increased our lifetime customer value. Rob is an extremely knowledgeable retention specialist who has worked with a wide array of membership models. This book is not a granular dissection of blow-by-blow retention tactics. Yes, you can borrow lots of ideas from his example campaigns and you can infer many specific action points from guiding principles, but this is still a short overview. That said if it locks the concept of a moment-in-time “retention point” in your head it’ll be well worth the read. Review: If you have a subscription based business you NEED to read this book - The great thing about this book is that it outlines the needs new members have when joining a business. I had been struggling with why our new members were leaving and after doing some research I found this book. I’m glad I did because in this great read, Robert illuminated for me the reasons why my business wasn’t growing and gave me the big takeaway that I needed to incorporate a new structure for how I effectively interact with my newest customers. The book is concise and professionally written and gets straight to the point while reaffirming key central ideas and is overall an easy read. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #76,466 in Books ( See Top 100 in Books ) #29 in Direct Marketing (Books) | | Customer Reviews | 4.3 out of 5 stars 557 Reviews | ## Images ![Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses - Image 1](https://m.media-amazon.com/images/I/613upt73OIL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ The nexus of retention strategy *by P***L on December 25, 2018* The title of this book refers to Netflix binge-watching TV shows where, if a viewer got to episode X, they were likely in for the whole ride. Episode X is the "retention point." This is precisely what managers of membership programs must do. This book is a high level view of the main ingredients that keep members re-subscribing and feeling like part of the community. Big take-aways: -Information is like water. Too much is just as bad as too little, and most membership managers try to deluge their customers with more content in order to patch up declining subs. -Nobody “wants” a membership, much like nobody who bought a drill wanted a drill, they wanted a hole. And all too often a membership becomes just an information strip tease where something that could have been delivered right away gets thinned out over weeks months and years. -Membership is a luxury purchase and buyers need to feel like they’re having a luxury experience. Which means belonging to the club must confer status. This in turn demands that you confer recognition on members for achieving goals and hitting milestones. -The focus always has to be on the dream outcome, not the effort. People need to be reminded *much more often than we might think* what it is we’re trying to accomplish here and how good it will feel when we get there. -You must take deliberate action to get the customer to eliminate all other options, distractions, sources of noise. The book is VERY readable. Not only is it short, but the concepts are expressed in very simple stories (sometimes even parables) that underscore key points. You can read it in an hour but I took quite a bit longer to digest it. And underlined lots of elements. The most relevant section for me was chapter 15. In it he has an example of how Dave Ramsey focus his members on outcomes rather than processes. It took a fair amount of effort for me to translate this into a version of my own for my members, but it was WELL WORTH the effort. (I had a very hard time seeing the forest for the trees.) Using the concepts in this book we’ve extended our average retention by at least 30% and increased our lifetime customer value. Rob is an extremely knowledgeable retention specialist who has worked with a wide array of membership models. This book is not a granular dissection of blow-by-blow retention tactics. Yes, you can borrow lots of ideas from his example campaigns and you can infer many specific action points from guiding principles, but this is still a short overview. That said if it locks the concept of a moment-in-time “retention point” in your head it’ll be well worth the read. ### ⭐⭐⭐⭐⭐ If you have a subscription based business you NEED to read this book *by A***R on May 29, 2020* The great thing about this book is that it outlines the needs new members have when joining a business. I had been struggling with why our new members were leaving and after doing some research I found this book. I’m glad I did because in this great read, Robert illuminated for me the reasons why my business wasn’t growing and gave me the big takeaway that I needed to incorporate a new structure for how I effectively interact with my newest customers. The book is concise and professionally written and gets straight to the point while reaffirming key central ideas and is overall an easy read. ### ⭐⭐⭐⭐ Great Book! *by L***S on April 16, 2022* Robert gives a lot of good information and ideas that I will implement right away to start my subscription model. I made a lot of notes to apply a step by step strategy. I am glad I found this book. Enjoy 😉! ## Frequently Bought Together - Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... 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