---
product_id: 9502032
title: "The Retail Revival: Reimagining Business for the New Age of Consumerism"
price: "158.25 DT"
currency: TND
in_stock: true
reviews_count: 13
url: https://www.desertcart.tn/products/9502032-the-retail-revival-reimagining-business-for-the-new-age-consumerism
store_origin: TN
region: Tunisia
---

# The Retail Revival: Reimagining Business for the New Age of Consumerism

**Price:** 158.25 DT
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Retail Revival: Reimagining Business for the New Age of Consumerism
- **How much does it cost?** 158.25 DT with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/9502032-the-retail-revival-reimagining-business-for-the-new-age-consumerism)

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## Description

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. High Street and Main Street are becoming the stuff of nostalgia. The Big Box is losing ground to new models that attract consumers through their most-trusted assistant―the smartphone. What’s next? What’s the future for you―a retailer―who is witnessing a tsunami of change and not knowing if this means grasping ahold of new opportunity or being swept away? The Retail Revival answers these questions by looking into the not-so-distant retail past and by looking forward into a future that will continue to redefine retail and its enormous effect on society and our economies. Massive demographic and economic shifts, as well as historic levels of technological and media disruption, are turning this once predictable industry―where “average” was king―into a sea of turbulent change, leaving consumer behavior permanently altered. Doug Stephens, internationally renowned consumer futurist, examines the key seismic shifts in the market that have even companies like Walmart and Procter & Gamble scrambling to cope, and explores the current and future trends that will completely change the way we shop. The Retail Revival provides no-nonsense clarity on the realities of a completely new retail marketplace― realities that are driving many industry executives to despair. But the future need not be dark. Stephens offers hope and guidance for any businesses eager to capitalize on these historic shifts and thrive. Entertaining and thought-provoking, The Retail Revival makes sense of a brave new era of consumer behavior in which everything we thought we knew about retail is being completely reimagined. Praise for The Retail Revival “It doesn’t matter what type of retail you do―if you sell something, somewhere, you need to read Doug Stephens’ The Retail Revival . Packed with powerful insights on the changing retail environment and what good retailers should be thinking about now, The Retail Revival is easy to read, well-organized and provides essential food for thought.” ― Gregg Saretsky, President and CEO, WestJet “This book captures in sharp detail the deep and unprecedented changes driving new consumer behaviors and values. More importantly, it offers clear guidance to brands and retailers seeking to adapt and evolve to meet entirely new market imperatives for success.” ―John Gerzema, Author of Spend Shift and The Athena Doctrine “ The Retail Revival is a critical read for all marketing professionals who are trying to figure out what’s next in retail… Doug Stephens does a great job of explaining why retail has evolved the way it has, and the book serves as an important, trusted guide to where it’s headed next. ” ―Joe Lampertius SVP, Shopper Marketing, Momentum Worldwide and Owner, La Spezia Flavor Market “Doug Stephens has proven his right to the moniker ‘Retail Prophet.’ With careful analysis and ample examples, the author makes a compelling case for retailers to adapt, change and consequently revive their connection with consumers. Stephens presents actionable recommendations with optimism and enthusiasm―just the spoonful of sugar we need to face the necessary changes ahead.” ―Kit Yarrow, Ph.D., Consumer Psychologist; Professor, Golden Gate University; Co-Author, Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail “Doug Stephens doesn’t just tell you why retail is in the doldrums, he tells you why retail is a major signpost for the larger troubles of our culture and provides a compelling, inspiring vision for a future of retail―and business, and society.” ―Eric Garland, author of Future Inc.: How Businesses Can Anticipate and Profit from What’s Next

Review: Revival Is Right! - After reading Doug's book, I am once again excited about being in the retail industry. He clearly identifies how we got into the mess we are in; and articulates, in detail, a path forward. Some in the industry won't make it, but we all already knew that. What Doug's done is to show anybody willing to listen, and to take the bold steps he outlines, not just how to survive, but how to actually build the next generation of world class retailers. As an insider in a Big Box retailer, I can tell you that things have been so bad for so long that I had just about given up hope. Doug's work has given me the inspiration, and the practical knowledge, needed to reset, or "Revive" the joy I had once felt about retailing. It has already been called a must read book and it is. If you are not familiar with the terms "Hadoop", "Tuangou" and "Third Shelf"; or if you don't know about companies like TreeHouse, WestJet and Studio Velo, you can either learn about them in this book, or learn about them when reading the obituary written by the business press when your current company goes the way of Circuit City, Builder's Square, Expo, Kodak, ..... It's a powerful and stimulating piece of work from a person who has earnestly studied the past, to develop an accurate assessment of the present, which has given him an amazing insight into the future. You need to know what Doug Stephens knows.
Review: Doug Stephens, A Retailing Philosopher...with pratical ideas. - The Retail Revival is a great book to understand the social, demographic, technological and economic trends that are changing the world in the last 30 or 40 years from the perspective of someone who is in businesses that deal with the general public. It is not a how to book, but a book that presents ideas and concepts that are used (or misused) by marketing and retail professionals and how they have been impacted by the current state of things like, social media, internet, demographics... One of its key ideas is that what is happening in the current Developed World Economy is not only caused by the recent economic crisis, but is the product of a series of changes: - some technological, like the brutal explosion in information available to consumers and the new media where consumers can post their opinions and impact marketing actions in unexpected ways. - others are demographical in nature, like the quantity of households of single people, single parents and so on. - the new internet retailers with new capacities regarding their ability to understand their customers through their systems (like desertcart here!) - the destruction of valuable blue collar positions by outsourcing to poor countries and increase the income inequality. In summary, economic power is changing hands...(from Walmart to desertcart) the big retailers are becoming history. New organizations are being born and becoming successful as the generations of customers are changing. (The baby bomers are retiring...) It is a book to get new insights and improve your vision on what is changing that impacts your business. Doug Stephens not only analyses the recent past, but also identifies some of the new directions that retail companies should look into to create their new future. These are the most difficult to evaluate, for many ideas will have to be invented or discovered by entrepreneurs around the world, and when we talk about innovation its easier to see and understand them when they become history. The book is well written, sometimes you will feel like as Doug Stephens is in the room giving a lecture on the subject.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #1,536,708 in Books ( See Top 100 in Books ) #482 in Retailing Industry (Books) #870 in Business Marketing #5,122 in Marketing (Books) |
| Customer Reviews | 4.4 out of 5 stars 147 Reviews |

## Images

![The Retail Revival: Reimagining Business for the New Age of Consumerism - Image 1](https://m.media-amazon.com/images/I/611ERwRWkPS.jpg)

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## Customer Reviews

### ⭐⭐⭐⭐⭐ Revival Is Right!
*by T***N on May 12, 2013*

After reading Doug's book, I am once again excited about being in the retail industry. He clearly identifies how we got into the mess we are in; and articulates, in detail, a path forward. Some in the industry won't make it, but we all already knew that. What Doug's done is to show anybody willing to listen, and to take the bold steps he outlines, not just how to survive, but how to actually build the next generation of world class retailers. As an insider in a Big Box retailer, I can tell you that things have been so bad for so long that I had just about given up hope. Doug's work has given me the inspiration, and the practical knowledge, needed to reset, or "Revive" the joy I had once felt about retailing. It has already been called a must read book and it is. If you are not familiar with the terms "Hadoop", "Tuangou" and "Third Shelf"; or if you don't know about companies like TreeHouse, WestJet and Studio Velo, you can either learn about them in this book, or learn about them when reading the obituary written by the business press when your current company goes the way of Circuit City, Builder's Square, Expo, Kodak, ..... It's a powerful and stimulating piece of work from a person who has earnestly studied the past, to develop an accurate assessment of the present, which has given him an amazing insight into the future. You need to know what Doug Stephens knows.

### ⭐⭐⭐⭐⭐ Doug Stephens, A Retailing Philosopher...with pratical ideas.
*by J***S on March 21, 2013*

The Retail Revival is a great book to understand the social, demographic, technological and economic trends that are changing the world in the last 30 or 40 years from the perspective of someone who is in businesses that deal with the general public. It is not a how to book, but a book that presents ideas and concepts that are used (or misused) by marketing and retail professionals and how they have been impacted by the current state of things like, social media, internet, demographics... One of its key ideas is that what is happening in the current Developed World Economy is not only caused by the recent economic crisis, but is the product of a series of changes: - some technological, like the brutal explosion in information available to consumers and the new media where consumers can post their opinions and impact marketing actions in unexpected ways. - others are demographical in nature, like the quantity of households of single people, single parents and so on. - the new internet retailers with new capacities regarding their ability to understand their customers through their systems (like Amazon here!) - the destruction of valuable blue collar positions by outsourcing to poor countries and increase the income inequality. In summary, economic power is changing hands...(from Walmart to Amazon) the big retailers are becoming history. New organizations are being born and becoming successful as the generations of customers are changing. (The baby bomers are retiring...) It is a book to get new insights and improve your vision on what is changing that impacts your business. Doug Stephens not only analyses the recent past, but also identifies some of the new directions that retail companies should look into to create their new future. These are the most difficult to evaluate, for many ideas will have to be invented or discovered by entrepreneurs around the world, and when we talk about innovation its easier to see and understand them when they become history. The book is well written, sometimes you will feel like as Doug Stephens is in the room giving a lecture on the subject.

### ⭐⭐⭐⭐ Prescient but a little over the top.
*by B***S on October 11, 2015*

Prescient, but probably a little over the top. Being in Retail all my life I have seen many predictions about the demise of brick and mortar. I think the piece that always gets missed is the social and experience piece of brick and mortar. As much as we all like the prices and convenience of shopping online there are 3 other dimensions that are positive for B and M retailers. They are: the enjoyment to get out and see products and how they are used. The speed aspect that allows a person to see a lot of products quickly by shopping a store. And finally, the I need it right now, last minute nature of many people. That said, the book is dead on when it comes to paying attention to the tectonic shift that is occurring. This is one of the key reasons our Federal government needs to pass reform on the sales tax issue. There is an unlevel playing field where most web retailers have a devastating advantage purely because of how the law favors them. At some point, when enough Congressman drive through their districts and see empty retail store after empty retail store that no longer collect sales tax will they become motivated to change this unfair advantage. Unfortunately, it will be too late for many B and M retailers.

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*Last updated: 2026-10-13*