---
product_id: 99786610
title: "Hooked: How to Build Habit-Forming Products"
price: "28.55 DT"
currency: TND
in_stock: false
reviews_count: 13
url: https://www.desertcart.tn/products/99786610-hooked-how-to-build-habit-forming-products
store_origin: TN
region: Tunisia
---

# Hooked: How to Build Habit-Forming Products

**Price:** 28.55 DT
**Availability:** ❌ Out of Stock

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- **What is this?** Hooked: How to Build Habit-Forming Products
- **How much does it cost?** 28.55 DT with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.tn](https://www.desertcart.tn/products/99786610-hooked-how-to-build-habit-forming-products)

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- Customers looking for quality international products

## Why This Product

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## Description

Updated with a new case study, this revised edition is a how-to guide for building habit-forming products. How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? In Hooked , Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Based on years of research, consulting, and practical experience, Eyal wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. Hooked is for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Review: Unlocking the Science Behind Habitual Products - "Hooked: How to Build Habit-Forming Products" is a deep dive into the psychology and science behind the products and services we can't seem to live without. Nir Eyal, with illustrative examples from Jamie Oliver, presents a compelling framework for understanding how habits are formed and how product designers can build solutions that cater to these ingrained patterns. Central to the book is the "Hook Model" – a cycle that involves a trigger, an action, a variable reward, and an investment. Eyal meticulously breaks down each component, explaining how successful products seamlessly integrate into this model to drive user engagement and create sticky user experiences. What sets this book apart is its blend of rigorous academic research with actionable insights for entrepreneurs and product managers. It challenges readers to think critically about the ethical considerations of creating habit-forming products while also offering tools and techniques to ensure that these products genuinely benefit users. For anyone in the product design and development realm, "Hooked" is an indispensable guide. It offers a fresh perspective on user engagement, helping professionals craft products that not only captivate but also provide lasting value.
Review: Great content, could use more polish. - First off, the content is absolutely worth 5 stars. I really hate to deduct a star but I think it warrants it and discuss why only 4 stars below. Nir Eyal's knowledge and experience is worth far more than the price tag here, and even though he has posted much of the same content on his blog this is in a more cohesive, easy to follow format. I can honestly say that following the advice in this book will definitely help improve the products I build. As I was reading it I felt compelled to thrust my head into the top of my desk several times over. As he explained certain ideas I realized I had completely neglected them and they seemed so obvious. This is the hallmark sign of good advice; it seems so obvious you feel stupid for not already knowing it. The book provides specific steps to implement the ideas and exercises, as well as a key bullet point list of important items to remember. This makes the end of each chapter incredibly valuable. The negative, why it fell short of 5 stars for me: There is no table of contents! It's really hard to utilize a book like this in the way it is intended without this. I like to quickly jump to different chapters, and without having a table of contents available it's impossible. I just get an empty list in "Go to...". There are more copy errors as well than what I would expect from a finished book, but they're relatively minor (or just a few moments of awkward phrasing). If the book is updated with a proper table of contents (and x-ray would be awesome) I'll be eager to change this to a 5 star review.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #147,856 in Kindle Store ( See Top 100 in Kindle Store ) #3 in Industrial Design (Kindle Store) #26 in Consumer Behavior (Kindle Store) #46 in Applied Psychology |

## Images

![Hooked: How to Build Habit-Forming Products - Image 1](https://m.media-amazon.com/images/I/71Utuj5Yt+L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Unlocking the Science Behind Habitual Products
*by A***L on September 21, 2023*

"Hooked: How to Build Habit-Forming Products" is a deep dive into the psychology and science behind the products and services we can't seem to live without. Nir Eyal, with illustrative examples from Jamie Oliver, presents a compelling framework for understanding how habits are formed and how product designers can build solutions that cater to these ingrained patterns. Central to the book is the "Hook Model" – a cycle that involves a trigger, an action, a variable reward, and an investment. Eyal meticulously breaks down each component, explaining how successful products seamlessly integrate into this model to drive user engagement and create sticky user experiences. What sets this book apart is its blend of rigorous academic research with actionable insights for entrepreneurs and product managers. It challenges readers to think critically about the ethical considerations of creating habit-forming products while also offering tools and techniques to ensure that these products genuinely benefit users. For anyone in the product design and development realm, "Hooked" is an indispensable guide. It offers a fresh perspective on user engagement, helping professionals craft products that not only captivate but also provide lasting value.

### ⭐⭐⭐⭐ Great content, could use more polish.
*by J***Y on January 10, 2014*

First off, the content is absolutely worth 5 stars. I really hate to deduct a star but I think it warrants it and discuss why only 4 stars below. Nir Eyal's knowledge and experience is worth far more than the price tag here, and even though he has posted much of the same content on his blog this is in a more cohesive, easy to follow format. I can honestly say that following the advice in this book will definitely help improve the products I build. As I was reading it I felt compelled to thrust my head into the top of my desk several times over. As he explained certain ideas I realized I had completely neglected them and they seemed so obvious. This is the hallmark sign of good advice; it seems so obvious you feel stupid for not already knowing it. The book provides specific steps to implement the ideas and exercises, as well as a key bullet point list of important items to remember. This makes the end of each chapter incredibly valuable. The negative, why it fell short of 5 stars for me: There is no table of contents! It's really hard to utilize a book like this in the way it is intended without this. I like to quickly jump to different chapters, and without having a table of contents available it's impossible. I just get an empty list in "Go to...". There are more copy errors as well than what I would expect from a finished book, but they're relatively minor (or just a few moments of awkward phrasing). If the book is updated with a proper table of contents (and x-ray would be awesome) I'll be eager to change this to a 5 star review.

### ⭐⭐⭐⭐⭐ How to make products with a happy ending
*by R***A on December 29, 2013*

When I downloaded the book, the I recalled this quote from Nir Eyal blog, Nir and Far:: "A funny thing happens when you lie to people: they tend to believe. Why shouldn't they? They lie to themselves all the time. Our minds are wired to respond in predictable ways-among them is perceiving the world the way we want to see it, not necessarily the way it is." Does this book lie? Well Nir gives us facts. He describes the way we reach user hearts and brains, in the same way perhaps Bob Dylan music hooks you on.. What is a Habit? ("automatic behavors triggered by situational cues..things we do with little or no conscious thought"). A habit-forming company, says Nir, links its services to the users' daily routines and emotions. Nir Eyal teamed with Dr. Baba Shiv to design and teach a course at Stanford Business School, on the science of influencing human behavior. This is how the Hook model was created. It is well described right at the beginning, and each step is analyzed thoroughly in subsequent chapters. Nir dedicated also an entire chapter (#6) to discuss the morality of manipulation. The irresponsible use of habits create bad habits that may degenerate. This is not the reason the Hooked model in product management was created. What is CLTV? It stands for customer lifetime value. This is the ammount of money made from "a customer, before she switches to a competitor, or dies". User habits then,, increase the CLTV. Nir quotes a paper by John Gourville from Harvard Business School "Many innovations fail because consumers irrationally overvalue the old, while companies irrationaly overvsluer the new" Kindle has this feature that one can see how many people highlighted a paragraph. This quote had 26 highliters in 72 hours. It says why, for new entrants, they can't just do better, they must be nine times better.. Why is this? Because old habits die hard. Even if "the benefits of using a new product are clear and substantial", if the use of this products require a high degree of behavior change, they are doomed to fail. To me this is clearest and most lucid explanation on why the attitude "we want to be the best of class" by challenging an existing market leader, aka a "me-too" application fail 98% of the time. It is also why, writes Nir, users did not leave Google to move to Bing in significant numbers. Nir goes over the Fogg Behavior Model, one of the most lucid model on how to remove obstacles that stand in the way of users adopt a product. The technology to achieve these results are based on the teachings of The Stanford Persuasive Technology Lab which "creates insight into how computing products ... can be designed to change what people believe and what they do." After at length descriptions of each element of the Hooked habit builduing model, Chapter 6, What are you going to do with all this?" is a must read. Before I wrote this review, I watched the movie "Silver Linings Playbook" where a character named Pat threw away all books that did not have a happy ending (like Hemingway's "A Farewell to Arms") This is why Holywood's movies reach our hearts. We have enough strugles and tensions in our real life. We buy a habit forming product, because we like it. We like the iPods and Androids. We like FB and Google. The book by Nir Eyal teaches us, the product creators, how to make a product with a happy ending for everyone, Thus we elevate the quality of our lives.

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*Product available on Desertcart Tunisia*
*Store origin: TN*
*Last updated: 2026-06-07*