









💁♀️ Elevate your hair game with salon-quality shine and control—anywhere, anytime!
The HSI Professional Ceramic Tourmaline Ionic Flat Iron combines 8 HeatBalance micro-sensors and tourmaline ceramic plates to deliver fast, even heat that protects hair while eliminating frizz. Adjustable temperatures from 140°F to 450°F provide total styling control for all hair types. This all-in-one tool straightens, curls, and flips with ease, supported by floating plates for smooth glide. The package includes a heat-resistant glove, silk pouch, style guide, and worldwide dual-voltage, making it the ultimate travel companion for professional-quality results at home or abroad.






| ASIN | B001MA0QY2 |
| Best Sellers Rank | #895,995 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3,362 in Hair Straightening Irons |
| Brand | HSI PROFESSIONAL |
| Brand Name | HSI PROFESSIONAL |
| Color | 1st Gen Flat Iron |
| Customer Reviews | 4.3 out of 5 stars 88,070 Reviews |
| Global Trade Identification Number | 00804879103509 |
| Hair Type | Curly |
| Heater Surface Material | Ceramic |
| Item Shape | Rectangular |
| Item Weight | 16 ounces |
| Manufacturer | HSI Professional |
| Manufacturer Part Number | HSI Flat Iron |
| Manufacturer Warranty Description | 1 Year Warranty |
| Material | Ceramic Tourmaline |
| Material Type | Ceramic Tourmaline |
| Model Number | E038 |
| Number of Items | 1 |
| Power Source | Corded Electric |
| Product Benefits | Curling, Hair Styling, Straightening |
| Resulting Hair Type | Straight |
| Shape | Rectangular |
| Size | 4 Piece Set |
| UPC | 804879103509 |
| Unit Count | 1 Count |
A**A
Excellent!
I received mine two days ago. I LOVE the oil and the flat iron! It heats up quickly and works in an incredible way! I have my own way of straightening my hair. I use a J&D Heat Straight Brush and the flat iron at the same time. I would clamp my hair and have the flat iron above it... then I go downward. The brush will keep your hair straight and separated for the flat iron to heat it nicely. The location of the temp. knob and on/off switch is not something people like but I think it's good. Because our hand is constantly slipping on the outside, we might switch it off or turn up/down the heat on accident. I wished it came with two gloves because I couldn't decide which hand I should use it for. The straightener is hot and so is the hair. I used it on my straighter hand since the iron will ALWAYS be hot while your hair will cool down quick. The iron heats very quick. Mine reached max temp. in under a minute. The cord is workable. The argan oil is great. The pouch it comes with is awesome and thick. I use to get Japanese hair perm once a year. I didn't do it this year and I really wanted my straight and non-frizzy hair. I also like tying my hair and untying it without a hair band print too so I decided I needed to get a flat iron to make up. I have dry, semi-wavy and puffy hair. Too much volume. It gets frizzy and nasty to work with so I always tie my hair. I got fed up and since it's almost Winter, I would love to have my straight hair back/have my hair down. I can also use this to curl my hair, which is neat! Sometimes having curls isn't bad! I wasn't sure if I should get this or not because it seemed odd to me that it is originally $300 but it's $40 on Amazon. I compared it to top flat irons and other plates (this is a Tourmaline... so it's different in how it works and heats). This had many reviews but you can never go with that. I watched videos. After extensive research, I convinced myself to get it. It's $40. If it can work like the CHI that I'm use to, then it is worth it. I cannot talk about the longevity but for anything.. as long as you take care of it, not throw it around, or do anything bad to it, it should last for a very long time. TL:DR - It's worth the $40. If you cannot afford the expensive $150-400 ones, get this. An inexpensive and expensive one will break anyway, you might as well go with this one. You'll save tons of money for the same result. Every flat iron will damage your hair one way or another. You just need to use specific oil before working with our hair to protect it "some". If this isn't straightening your hair enough, you're probably doing something wrong. From my knowledge, the science behind it, the making of the tourmaline, at 410 degrees it should straighten any hair. Let's hope it doesn't fry it though. Different hair requires different temperature. 410 is too high for my hair.
B**D
Shocked and awed!! Im in love <3 <3 <3
I was going to spend a LOT more money through HSN for a CHI flat iron with the same options as this Flat Iron and i was gonna pay 4 flex pays and each one would have cost almost as much as the total price of this item. I have VERY thick, coarse wavy hair... It is EXTREMELY resistant to any form of straightening... dry coarse texture... and ive always wanted long hair but couldnt have it without using a STRONG relaxer which destroyed my hair... left it in a suspended state of China Doll straight with NO other options... well i;ve been growing my hair out for many months.. I have had to fight it tooth and nail.. multiple salon hair cuts to tame it.. I use a LOT of straightening products and on occasion.. yuck.. strong chemical relaxers you need a gas mask and hazmat suit to use... switched to a chi smoothing relaxer.. smoothed but did NOT straighten hair.. Well i think i can TOSS a lot of that out now that i have my HSI. I put a lil of the Argan oil sample in my hair. Heated up the iron and gave it a go without overly high expectations. In 20 minutes i had my shiny, silky. and Pin straight!!! and no heat damage.. I was SHOCKED that this 40 dollar iron had all these options and worked so well I had to struggle so much with my hair before,but NO MORE!! The packaging is top notch as well.. and the storage bag is to die for. Also the Argan Oil is a MIRACLE serum... When i say miracle im not kidding.. God actually answered my years of praying for my hair to cooperate... its always been a love hate thing .. its SO much better than anything containing any type of silicone and i will be ordering a 4oz bottle of the HSI Argan Oil as a compliment for sure.. I currently use Chi Silk Serum.. while it is effective.. it does NOT come into the league of the HSI Argan Oil... it may be expensive for the oil but you get what you pay for... it doesn't take a lot.. I know my own hair texture and i can guarantee with the HSI iron it WILL close the cuticle.. make it soft.. shiny.. I haven't even used my Expensive Chi Hairspray.. dont seem to need it.. hair moves naturally and then back in place.. In the past i had to layer my hair in smoothing and holding products.. i've Never been happier with a hair tool and i've had MANY.. and i still just cant get over the price.... I'm a man but I've been in the company of a LOT of stylists and designers and h ave access to high end products.. but i hate always having to beg them to style my hair and then its gone once the nights over like Cinderella.. i pay much more for a cut and style at the salon than i paid for this Flat Iron. Also no more next day disappointment after the salon when i cant replicate what the stylist did ,, because with my HSI i CAN replicate it :) quite easily and quickly actually.. Also I color my hair EVERY 4-6 weeks... i colored my hair a week ago and i wasnt thrilled with it.. well the combination of this Iron and The Argan Oil my my level 4 chocolate brown color brilliant and luminous.. Also the plates are of high quality.. very sturdy.. smooth.. i can tell they are very hard and also they FLOAT.. this is an IMPORTANT feature ladies and Gents who consider their hair their crowning glory. Since they "float" and move with your hair and rotate.. the iron is very easy to use and versatile depending on what you want to do with it. Don't get me wrong i have an ENTIRE line of CHI products and already own one of their flat irons. Im a die hard Chi fan... but you really oughta give this bargain of an item a try. I will always love CHI but i am VERY interested to see what HSI begins to do with its product line... though i only needed the iron and the Argan oil and i REALLY like that the Oil is Natural... penetrates my hair.. unlike my other products which are mostly silicone based and layer up and sometimes actually seem to dry my hair. I knew the argon oil was superior the second i flattend the first section of hair. I saw some steam but it made no sound.. and and pulled iron straight through and unlike with my other iron with no floating plates i flipped under at the end of section all in one motion... The section was flawless.. no second or third run through. and shiny.. very shiny. Also my style has lasted a few days ;-)
A**B
Well worth the money, but probably not the greatest flatiron ever
Updated Review December 30, 2018--I recently got an email from the company saying they were working to improve their online reputation and wanted to send me a new flatiron in the hopes that my opinion would improve. That in itself earns another star! I couldn't believe that almost 5 years later they cared about my review. So, I got a new pink flatiron with a digital screen instead of a black one with just a temperature dial. It came with a trial size pouch of argan oil, a product guide, important safety instructions, and a warranty certificate. No grammar errors anywhere (see original review). I used it for the first time last night and it did a pretty good job! Still didn't revolutionize my life, but this flatiron seems to be better than my original. This plus the customer service it gets 4 stars this time around. Original Review (3 stars) January 5, 2014 --I bought this after seeing all the thousands of positive reviews. I went into it not sure what to expect, since the negative reviews did seem to have merit. I guess my opinion of the product falls somewhere in between. I have wavy-ish, frizzy-ish, long red hair. Normally I just let it air dry naturally, but recently got bangs and wanted them to look sleek. I had an 80 Euro straightener from Europe that I recently gave to my sister so I was looking for a replacement. I bought this one at the same time as a Conair Infiniti straightener that I found for $15 to compare the two. I ended up keeping this one because it was just enough better than the Conair. At high temperatures, this straightener is pretty great. My bangs get straight in no time, and stay that way for at least a day. There's no frizz and my hair doesn't ever get caught, which was a big must for me. However, it still takes ages to get the rest of it straight, and the wavier parts by my crown don't get straight no matter what. And forget about using this at a lower temperature setting - nothing happens unless it's more than 3/4 of the way to the maximum. But that being said, it was cheap and it works to straighten my bangs. I do wonder about the product's authenticity - the sticker warning attached to the outlet plug has some ungrammatical English - "If it does not turn on. Press firmly on reset button". I would expect that a real $200 straightener would pay closer attention to its labels. Also, while the box has a picture of a small glass jar of Argan oil, what was actually contained in the box was a one-use sealed pouch. So that was a bit disappointing, although many of the reviewers said they'd found the same thing. So for $40 this was a good purchase, but I'm sure there are much better straighteners out there. This one hasn't revolutionized my life or anything like the positive reviews made me think it would.
S**L
Better than my CHI!!!
Recently my CHI hair straightener decided to sort of "break" on me. The last time I tried to use it I noticed that it was barely heating up when I set it on its highest setting. I've had it for a few years so it wasn't too surprising that it was about time for a new one. I spent maybe $80-$90 on my last CHI, so I expected to spend that much on another one. I looked for a CHI but the ones I found were too expensive for my tastes... upwards of $100. I was about to fold when I found this HSI straightener. The price was totally right and the reviews seemed spot on. I was really hesitant because you get what you pay for right? But I figured since it was so cheap I'd give it a go, better than spending $100 or more I didn't really want to spend on a hair straightener. The HSI came super fast (thank you 1-day shipping Amazon!) and I opened it up. Came with a nice silky case, a glove... thing, some solution for hair, instructions etc etc. I could care less about the glove and hair solution, and I would for the case too but I think I'll actually use it to keep dust and whatever else from getting on the straightener when I'm not using it. Next day I tested it out. Used it just like my CHI, put the heat all the way up. It worked like a dream!! Also, I used my CHI to make some nice curls and flips and things, but I found it hard sometimes because if I didn't do it just right I'd get those very noticeable and awkward "grooves" in the hair. I found it much easier to do this "curling" with the HSI. Also, I found it much easier to handle than my CHI, which was very bulky and slightly awkward to handle, and somewhat heavy. The HSI is much easier to move between my hands to get at each side of my hair. So I styled my hair, great. Didn't take too long, replicated the effects I got from my CHI. Awesome! I experimented a bit with my hair, and I expected the curls to go away overnight because even after getting beautiful curls on the highest heat with my CHI, the nice wavy hair I'd get would never last more than a day (it'd revert to very flat mostly straight hair). To my surprise when I woke up and looked in the mirror my beautiful curls and waves STAYED!! This was NEVER the case with my CHI, I'd always have to do the process over again to get my hair just the way I liked it. Needless to say I'm EXTREMELY happy with the HSI hair straightener. WAY better value than my CHI, at the time of this review its about $40, which beats that $80 I had to pay for my CHI. Its much better to wield, heats up VERY QUICKLY and gives me curls and wavy hair that STAY OVERNIGHT (I'm pretty ecstatic about this because I didn't think it possible for my curls to stay previously when using my CHI). The HSI is so cheap right now I may even buy another just as a back up and also if the price goes up. I'm sure this is the best hair straightener that I've EVER owned, miles ahead of CHI!! Take it from me you won't be disappointed!!
I**L
I love it!
One of the best product! I truly recommend it!
S**S
Not the quality this brand once was about 7 years ago...:(
It’s just okay. I used this brand hair straightener for the first time like 7 years ago And loved it. It lasted me all those years til recently. I got the cheaper basic model then as well with the manual heat dial and it was amazing quality! Got really hot in seconds and helped my hair with frizz while straightening. Sadly I had to finally put that one to rest since I had it so long and it developed cracks eventually from all the times I dropped it over the years. Well now, I ordered a new one of the cheaper base model as well again with the heat dial and it is just not the same quality. I actually returned the first one I was sent because it wouldn’t even turn on. My first impression opening the box was also not great. It had stains on the gold logo and was dusty in the box with no protector over the tips holding them. The plastic it was made of also felt really cheap and weird textured compared to my nice old one. It was like someone else returned it and then they sent me it or it was like a knock off brand somehow idk. The cord is also different too it’s just a normal 2 prong plug, but the one I had all those years ago had the wall plug part with the buttons for reset and test and stuff. No big deal on that though I know designs change over time but found it strange. So I got a new one very quickly and this was a bit better. No stains or dust, and it had the proper packaging protector on the tips of the straightener. The plastic felt less rough and cheap too but still slightly cheaper quality than my old one. I plugged it in and turned it to where I used to use my old one around 410° because although I have sort of finer thinner hair it still takes so much heat to even straighten it, and it’s not curly naturally either just awkwardly wavy and curvy. The light worked and it said it heated up in seconds which I was happy about, but when using it did not feel like 410° it was functioning like it was like 300 or less, and not really doing anything. So I had to turn the straightener up all the way to 450° and wait like a minute even though the light was green. It did get hot enough to straighten my hair but only the tips really work because further back on the plates they have a gap and don’t touch close like my old one used to so my hair kinda just falls out of the plates if not in the tip of them. This causes me to take a really long time to get my hair done now. I probably won’t buy my straighteners from here anymore unfortunately which I’m really sad about because I used to love this company and recommend them to everyone who needed quality affordable hair styling tools.....
B**L
Works well
Good quality. Easy to handle. Warms up quickly and temperature adjustment stays put. It has lasted many years. Warms up quickly and doesn't pull or tear my hair. I really like the auto shut-off feature so I don't have to worry if I walk away and forget it's on. The storage bag comes in handy when the iron is still hot but I need to put it away. I just put it in the bag, put it in the drawer and don't give it another thought.
T**D
5 +Stars
This is a great flat iron. It straightens my, thick, relaxed hair in "one pass"...on medium temp. I don't have to "stall" the iron on my hair. Just one quick pass and my hair is straight. This baby gets hot. If I used on the high setting, my hair would be scorched, but for super thick or extremely curly natural textured hair this flat iron will get hair straight quickly and efficiently on the higher settings. The temperature control knob/on-off button are located inside of this flat iron. The temperature control knob doesn't have numeric temperature markings, except at the highest and lowest settings, but it is easy to gauge the temperature ranges best suited for your hair type. For first time users, I would recommend starting at the low temp and gradually increasing to temperature best suited for your hair type. It heats up in a few seconds. HSI included a thermal glove. They've also included a nice satin storage bag and a sample bottle of heat protectant oil. For me, this flat iron helps stretch my relaxer. It straightens my new growth very effectively. Now, I only need to touch up every 5 or 6 months. I do the whole nine yards in my hair care.... regular trims, co-wash, deep conditioners, protein treatments, hot oil treatments, heat protectants, etc. My hair can take this heat and stay healthy, but too frequent relaxing will damage my hair. This product is a godsend for me. HSI is the best flat iron I've ever used. On another note, for anyone leery of intensive protein treatment products, but still in need of a good protein treatment, you may try using raw eggs. Beat an egg, apply to shampooed and towel dried hair. Let set for 15 minutes...no heat required,(but a plastic cap can be used). Then rinse thoroughly. Follow with a good moisturizing conditioner. It's a little messy, but its a safe inexpensive fix...much cheaper that products like Kerafuse. The egg treament is very effective for breaking and brittle hair. The egg protein will firm up the hair texture, so following with a moisturizing conditoner is still necessary. If hair is breaking, one treatment a week is a good protocol. I've had fabulous results using the raw eggs, when I experienced excessive shedding after using a relaxer. The breakage stopped.
Trustpilot
2 months ago
1 week ago