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🎨 Unlock your true color potential with Wella Color Charm — because your hair deserves the spotlight.
Wella Color Charm Permanent Liquid Hair Color uses advanced Liquifuse Technology to deeply saturate hair strands, delivering up to 43% more shine and 100% gray coverage. With 60 easily intermixable shades across five tonal families, it offers vibrant, fade-resistant color that lasts. Designed for professional-quality results at home, it features a simple 1:2 mix ratio and a gentle floral fragrance for a pleasant application experience.
| ASIN | B07Q5BWD5P |
| Best Sellers Rank | #17,387 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #167 in Hair Color |
| Brand | COLORCHARM |
| Brand Name | COLORCHARM |
| Color | 12C Ultra Light Blonde |
| Container Type | Box |
| Customer Reviews | 4.5 out of 5 stars 2,104 Reviews |
| Full Cure Time | 30 Minutes |
| Hair Color Permanence | Permanent |
| Hair Type | Chemically Treated |
| Item Form | Liquid |
| Item Weight | 1.28 ounces |
| Manufacturer | COLORCHARM |
| Manufacturer Part Number | 99240013898 |
| Material Features | Fade resistant |
| Model Number | 99240013898 |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Vibrant, long lasting, fade resistant results. Excellent gray coverage |
| Recommended Uses For Product | salon |
| UPC | 070018105806 |
| Unit Count | 1.4 Fluid Ounces |
S**S
Good product
I have used this for over 30 years, and my hair is still healthy. The color lasts well, which for any of the red shades is amazing, as they tend to fade pretty quickly. I hope this is always available!
G**L
8g rich color for gray
8g is a deeper rich color I really like. grabbing a 9g and 8g change it up!
A**R
Quality product!
Been using this brand for years! The tan blonde is a beautiful, natural red that is the very best! Easy to use w variety of developers. Great value!
S**R
7wr Tan Blonde
I’ve been using Tan Blonde for 3 years. Naturally I have neutral ash brown color (honestly. idk I haven’t seen it in 20 years), and this goes right on my roots with a 30 vol developer. I don’t bleach, or highlight. Just Wella Tan Blonde. I have a warm autumn palette (hazel eyes, freckles, peachy warm fair skin) so according to many strangers, this is the right hair color. I get a lot of compliments on this color, almost an eerie amount…… it’s that good.
B**R
works really well
i really love this toner it really removes all they yellow and gives you that perfect blonde. I would say don't leave the ends in too long mines dried out and became too blonde but I will say this product works for sure would definitely use in the future
V**Y
Great hair dye
Great product. Good grey cover. Cheaper than Sally’s.
S**G
The One and Only High Lift Blonde Wella 1290C
This color mixed 2:1 with 40 volume processed on the scalp for 45 minutes at room temperature lifts my level 6 hair to a level10 without bleach. I do recommend toning afterward with a 5 volume, seasonally color matched toner formula for 30 minutes at room temperature for a sophisticated finish.
G**0
Color blend
Nice color. Fast shipping. I purchased to mix colors for the desired color. Will see how it turns out.
J**W
Hair colour!
Wella Color Charm is a great cover for gray or white hair .I have used it for years .
M**N
Bright and soft results
Great colour, low scent
I**C
Great
Love this product
L**K
Worked well
10GV wasn't the right color for me but the product worked great.
F**S
Full cover
Works very well and does a full cover on your natural color. The hair look amazing smooth and shiny. No damage at all.
Trustpilot
4 days ago
2 weeks ago