WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Blonde

Beautiful blonde

I’ve been using Tan Blonde for 3 years. Naturally I have neutral ash brown color (honestly. idk I haven’t seen it in 20 years), and this goes right on my roots with a 30 vol developer. I don’t bleach, or highlight. Just Wella Tan Blonde. I have a warm autumn palette (hazel eyes, freckles, peachy warm fair skin) so according to many strangers, this is the right hair color. I get a lot of compliments on this color, almost an eerie amount…… it’s that good.

Nice color. Fast shipping. I purchased to mix colors for the desired color. Will see how it turns out.

Right shade of blonde

Easy to self-apply. It's a little too orange after application but tones down after a few washes.

Great product. Good grey cover. Cheaper than Sally’s.

My go to color. Can use in a bottle or bowl

This color mixed 2:1 with 40 volume processed on the scalp for 45 minutes at room temperature lifts my level 6 hair to a level10 without bleach. I do recommend toning afterward with a 5 volume, seasonally color matched toner formula for 30 minutes at room temperature for a sophisticated finish.

Great colour, low scent

Love this product

even tone , mixed it in with my bleach foils and my dark foils. I pull orange and I’m very pleased with the blonde, no orange

Works very well and does a full cover on your natural color. The hair look amazing smooth and shiny. No damage at all.

10GV wasn't the right color for me but the product worked great.