Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Brown 4, 1 Hair Dye Kit

Dark brown 4 came out perfect exactly what I was looking for. It’s not too dark and not too light . Covered all the gray hair with no red tone. It comes with a sachet of conditioner which made hair soft upon applying. Color seems to be lasting too. Would recommend.

This is just what I need for covering gray hair. As hair dyes go, I feel like this one looks about as natural as it gets, which is the most important thing to me. The dark brown shade does not look harsh or overly artificial, and it gives a clean, even-looking result. I like that it gets the job done without making the color look obvious. Overall, it is a dependable choice for gray coverage and a natural-looking dark brown color.

Thank you L'Oreal for this Superior Hair Color. I'm very impressed to come back to box dyes and find such an excellent performing product! Who knew L'Oreal had gotten this impressively great at this price point? I certainly didn't. I am switching from e-salon because the color isn't working for me any longer after years of using the same products. I'm using this and the L'Oreal Root Magic and I'm saving money, and my hair looks better! WOW! THANK YOU THANK YOU THANK YOU

I may have used it incorrectly. It lightened my hair, but it all turned out the same color. Applied just before mother’s day. It is now July. Color still there, but grays coming out. I may have used it incorrectly. First time.

I absolutely love this hair color! Honestly if makes my hair feel so good! I use it about every 3 weeks to cover my fast growing grey hair!

i use this product once a month when my greys start coming in🤦‍♀️ i get soo excited to color my hair because i love the conditioner it comes with , makes my hair soo soft soo shiny and frizz free, every time i color my hair people compliment me and ask if i got my hair done at a salon ? i say nope i do it at home, soo affordable , quick shipping, and salon outcome ..

Love the color…hoping it actually lasts 9 weeks!!!

I’ve done this several times over the last year and happy with results! Read the directions and don’t leave on longer than recommended or it keeps darkening!