L'Oréal Technique HiColor Red HiLights Permanent Hair Color

Easy to apply, vibrant color, and great results. Definitely a good choice if you’re looking for a bold red shade . Unfortunately I don’t have a picture of it guys

About my hair before highlighting: I keep my hair in a pretty short inverted bob with blunt bangs. I'd been dying my hair black for years using brands like Feria. I decided about 6 months ago that I wanted to go back to red hair, so I tried Feria Violet Soft Black as a transition color, lightening the shades of red as my hair grew out. Big surprise, it didn't really work out that well. Just prior to using the L'Oreal Hicolor for the first time, I had some pretty serious gray roots, which I was really concerned about turning pink. After reading the various reviews on here, and then checking out a few red hair websites, I decided to try my hand at doing my own professional color using L'Oreal Hicolor Magenta Highlights. Materials used: L'Oreal Hicolor Magenta Highlighter (1.2 oz) L'Oreal Level 30 Developer (2.4 oz) Neutral Protein Filler (1.2 oz) Rubber gloves A smock Hair color mixing bowl (Sally Beauty has nice bowl that are marked by ounces and have a brush "strainer" at one end - cost ~$3) Hair color application brush Hair color mixing wand Comb Tube of Eucerin Aquaphor moisturizer Disposable shower cap The Process: I put on the smock and rubber gloves, then used the Aquaphor to protect any skin that I didn't want to get stained by hair dye. (Note: This stuff is not nearly as bad as Manic Panic when it comes to mess and staining! In fact, it is not all that messy, in my opinion, especially when compared to Manic Panic!) To be safe, since I'd just moved into my house, I also put a tarp down, but I didn't get any dye on the floor. I blended together the HiColor Magenta, Level 30 Developer, and Protein Filler in the color mixing bowl using the mixing wand/color brush. It took about 15-20 minutes to get fully blended. NO JOKE. The resulting mixture was much more "watery" than store bought boxed hair colors, but not as messy as demi-permanent dyes, like Manic Panic. Since my roots were gray, and the Developer lightens hair, I started with the darkest part of my hair and worked up toward my roots. I used the comb to periodically make sure the dye was equally distributed through my hair. It took about 20 minutes to apply the dye. I had leftover dye, since my hair isn't very long. I washed it down the sink. I put on a shower cap and left the dye in for an hour. After an hour, I showered, rinsing the dye from my hair. The instructions tell you to shampoo and condition, which I did using TIGI Bed Head Re-Energize Shampoo and Conditioner in cool water. The Results: GORGEOUS bright, deep magenta hair. Just lovely. The original plan was to do the Hicolor as "Step 1" and then deepen the color using Manic Panic before going back to work after the holiday, but the color was so awesome and I got so many compliments from total strangers, that I kept it. It worked in my favor, too, as I ended up being sent to meet a potential client in Atlanta, who loved me (and my hair!). They ended up signing on with my company and bringing me down for some work in January. I did a second application of Hicolor Magenta in December and then mixed Manic Panic Vampire Red with Ultra Violet in January (resulting in a beautiful "boysenberry" color, however it was a pain to apply, and made a total mess in my bathroom... and on hotel towels for weeks afterward). The biggest concern I had was my gray roots. Do your darkest hair first, leave the gray for last. It definitely comes out a bit pink, but results in a very cool gradient-like effect. Also, to make it last, wash in the coldest water you can handle and use color-friendly products.

looove this hair dye. i always go dark brown and regret it! this pulls the dark brown out so easily without having to bleach and redye. its definitely one of my favorite colors. the red is very vibrant and stays a long time. id recommend always!

I wanted to color one of my Units from Black to this Gorgeous Wine Red and it didn't Disapoint, I would purchase again

Works perfectly on my boyfriend's dark hair because I don't want to bleach his hair and it's nonbleach

i loveddddd this dye! i used it to dye my wig 10/10! my boxes were not damaged whatsoever.

I tried to dye my hair the way it is right now about two month ago. At that time I ordered HiColor Reds "Red Hot" but it didn't work the way I wanted - it was super dark red, not that visible, and I wanted bright. (first pic is "before", second is "after"; in "before" you almost can't see the red) So this time I ordered HiColor Highlights "Magenta" and it worked perfectly! It is way brighter in front at the roots, because my hair's been dyed lots of times, and my real color is light brown; and it's darker closer to the ends, but it's making a perfect gradient! I used 1:2 dye to 30 developer. After washing my hair 5 times already, the water is still slightly red, but I expected that. Be careful! IT does stain the skin (and stings a little at the beginning), I was able to wash it off completely only on the second wash. Anyway, I like it very much! (4 stars because even though it says "for dark hair only", you won't have the bright red color unless your hair is light brown)

Great color and its worth buying i put it on friday afternoon still had it on in the morning

works super well on my dark hair! I eas genuinely shocked at how bright red it got for the first time ever, after already trying to dye it red with other brands a few times. I used 20 developer!

Super fast delivery and second time using this product! 10/10

Bought two with a 30vl developer, was stressing thinking it would lift my hair but it clearly did! Love love love. +my natural hair color

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This is a amazing dye! Amazing for black hair. I used 30 developer and it lifted to a bright red. Highly reccomed