Keratin Permanent Hair Dye Cream, 1.8 Ruby Noir, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System

I absolutely loved using Schwarzkopf Keratin Permanent Hair Dye Cream in 1.8 Ruby Noir! The color came out rich, vibrant, and multidimensional with the perfect deep ruby tone. My hair felt soft, shiny, and surprisingly healthy after coloring instead of dry or damaged. The application process was easy, and it covered my grays really well. I also noticed the color stayed vibrant for weeks without fading quickly. If you’re looking for a bold color with salon-quality results at home, I definitely recommend this one!

I have been using Clairol from Sally's Beauty for years, and in more recent years found it just stopped covering my greys...even when I switched to the grey coverage. So I went looking for another brand, hoping to find something still relatively chemical free and came across Schwarzkopf. Now, this stuff doesn't make my eyes water and tear up near as much as some other brands (I got Revlon once, and have had professional colouring done twice), but you definitely still need to ventilate the bathroom when applying. I purchased two boxes, one in Rich Bordeaux and one in Rich Caviar. The Bordeaux I applied, i've always done reds or some natural henna in the past...and it worked wonderfully on all my whites/greys and all my new hair growth (been a good year or more since last dye used)...but it only coloured some random strands past the new growth. So that may have been previous colours causing an issue or user error for application. So, rather than buying another box, I went ahead and applied the caviar- and my hair looks great now! There's still some more reds throughout from the bordeux, but the caviar got anything that hadn't coloured previously in addition to blending well with any of the bordeux. My hair feels nice, not damaged like the more chemically brands, although I still desperately wished the Clairol worked because that caused no tearing up whatsoever. I am inclined to think regardless of my previous colour and application skills that I just need two boxes given how much hair I have, so user beware if it's more than a touch up- full head coverage- and you have long and fine hair you should have two boxes ready in case.

Here’s a before and after. At first when I looked in the mirror I thought it was just black and was disappointed, but when I went outside the sun shining on it was SUCH a beautiful color. It looks like the $300 coloring I paid for in Feb, but washed out in like 3 washes. Hopefully this lasts longer. But $22 (used two boxes) is a lot better than $300 even if it washes out as soon as my professionally done hair.

Long lasting, durable, great quality, perfect color

Don't be alarmed by the texture or the color on your hair (for the auburn) it turns out beautifully! I'm used to more creamy, smoother consistencies and this one was a little more dry if that makes sense. I was also nervous about the color. It was very orange on my head and I was just doing my roots so I was worried the color wouldn't match. It turned out beautifully and matched my already colored auburn hair. Covers grays well although I don't have a ton. I would purchase this product again. I was happy with the results.

This is the absolute best box hair color I have ever used. Have been at home and salon dyeing my hair for over 30 years. The color is identical to the box; a rich, multi tone hue. I have gray roots, and this colors them completely and blends seamlessly with the rest of my hair. I've used this same color multiple times, and each time my hair is colored consistently. The color stays true until I color again, about 6-8 weeks later. The included pre color for the ends of your hair is very useful and I encourage people to use it. I think it helps with the consistent results. The conditioner included is very nourishing and leaves my hair soft with body; does not weigh it down. The instructions are easy to follow. The smell of the prepared hair color is pleasant and not overwhelming. I have a sensitive scalp and usually have a slight burning sensation on my scalp when I color with other box dyes, but not with this one. Be aware: as it states in the instructions, the color of the mixed hair color is NOT indicative of the final result. The mixed color you apply, with this particular shade is a bright orange color; like buffalo wings sauce!! Scared me during application, but no worries, the actual final color is a true, vibrant match like on the box.

I really like Schwarzkopf products. Some color products make my scalp itch. The color is accurate what is shown in advertising.

Doesn't work on dark hair by itself. Daughter used it on hers and it didn't even show up at all. I used it and the black didnt work and the white hair turned cherry. It rinsed out orange it was weird.

This hair dye I find, stains your skin a little more than other dyes I have used. I put Vaseline around my face, neck, ears, shoulders etc so that if I have a little accident the stain wipes off easier, no scrubbing involved. Also, if you wash it off in the shower, be careful because it will stain in there too. It also smells very strong of perfume. Other than that my hair turned out exactly as pictured and it’s all even. Not as harsh on your hair as other dyes.

Ive been dying my hair for years and this brand has become my go-to

Best drug store hair colour ever!!

It’s a very nice shade of red regardless, but the shade isn’t as dark as it is on the cover of the box so don’t let that fool you. But also don’t let it stop you from buying it either because you can just go over it with some black semi-permanent hair dye to make it as dark as you want like I did a few weeks after taking those pictures. Very nice red, but remember 1) permanent box dye is bad for your hair 2) permanent box dye is hard to get out (ESPECIALLY RED)

Used as directed and have colored my hair before, just not using this brand and was upset by the result: No color change. My hair is medium to dark brown and with the exception of a few gray hairs, my hair is the same color after as before I used this dye. Also the few gray hairs that did turn red, the red is bright, not like on the box. The ammonia smell while using was also overwhelming, making me cough and my eyes water, I've never had this issue with other brands of dye. Will never be using this brand again. Waste of time and money.