Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Product ID: 286416
📊Behavioral economics insights
📚Revised & expanded edition
🧠Cognitive decision patterns
79.17 DT
1
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Description
🧠 Outsmart your brain: Predictably Irrational reveals the hidden logic behind your illogical choices!
- DECODE YOUR DECISIONS - Uncover why even smart people make irrational choices daily.
- MASTER THE POWER OF FREE - Learn why 'free' can cost you more than you think—and how to leverage it.
- SCIENCE MEETS EVERYDAY LIFE - Groundbreaking experiments reveal hidden forces shaping your behavior.
- BOOST BUSINESS PERSONAL SUCCESS - Apply behavioral economics to improve decisions from buying to relationships.
- STAY AHEAD OF MARKET MANIPULATION - Understand how marketers exploit irrationality to influence your choices.
Predictably Irrational, Revised and Expanded Edition by Dan Ariely is a bestselling behavioral economics book that explores why humans consistently make irrational decisions. Through engaging experiments and real-world examples, Ariely reveals how hidden psychological forces influence everything from pricing perception to social norms. This edition includes new insights and expanded content, making it essential reading for professionals eager to understand and harness the quirks of human decision-making in business and life.
Specifications
| Best Sellers Rank | #12,488 in Books ( See Top 100 in Books ) #3 in Business Research & Development #3 in Industrial & Product Design #6 in Development & Growth Economics (Books) |
| Customer Reviews | 4.5 4.5 out of 5 stars (11,440) |
| Dimensions | 5.31 x 0.86 x 8 inches |
| Edition | Revised and Expanded ed. |
| ISBN-10 | 0061353248 |
| ISBN-13 | 978-0061353246 |
| Item Weight | 2.31 pounds |
| Language | English |
| Print length | 384 pages |
| Publication date | April 27, 2010 |
| Publisher | Harper Perennial |
| Reading age | 18 years and up |
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