100% Natural Whitening Toothpaste, Stain Removal, 75ml | Baking soda formula, Naturally whitens teeth, Freshens breath, For daily use

does what it says it will. I would use it for a few days then swap back to your old tooth paste for a few days as it can be a little abrasive but it really does clean right through to the smile :D

Great toothpaste

Nice tasting toothpaste which realls leaves a nice clean finish to teeth.

Love this toothpaste! I’ve tried it now for a week before writing this review, it has a nice fresh mint flavour without being overpowering. To used a manual and electric toothbrush with this toothpaste and have had great results. After the second use I noticed it had lifted surface stains and my teeth appeared whiter. I drink coffee and soft drinks daily so was looking for a toothpaste to combat those consequences. I have tried many branded and own brand ‘whitening’ toothpastes, including other arm and hammer ones and have had the best results with this baking soda one. I like that there are less ingredients than most others and the price is reasonable. Will definitely be switching to this from now on

Good toothpaste. Not too foamy and leaves a good taste

Product works ok and tastes pretty good. Problem is I purchased it after reading reviews stating it was flouride free. It is NOT flouride free. Not as bad as your normal toothpastes ingredients wise though.

I bought this toothpaste since I was suggested it by a pharmacist as I have sensitivities to sodium lauryl sulfate, and it did not let me down. I was worried this toothpaste would have a strange texture because of the baking soda or it wouldn't foam because of the lack of SLS, but it is perfect and I have no problems with it. The fluoride content is high enough to properly clean your teeth and it leaves you with fresh minty breath which I really like. It doesn't foam as much as other toothpastes with SLS in, however that isn't personally an issue for me. It has massively helped with my sensitive ulcer-prone gums, and it tastes great. I will be making this my new toothpaste!

Good work

100% FAKE marketing. It says 100% natural, yet the very first ingredient on list in fluoride. Let me not even get started on all the other ingredients, which are basically 99% harmful and NOT natural. Avoid it like the plague.

Top notch. You feel the mint so much that even when you wash your mouth afterwards the mint stings nicely around the mouth and inside. The baking soda distributes wonderfully in the mouth and even gets a bit warm with the electric toothbrush so you know there’s a decent amount in there. Also, it has calcium hydroxide which is less abrasive and problematic than other hydroxides but still helps against stains. Definitely the best from the line.

MUY BUEN Producto!!! Recomendable!!! Durante muchos años he probado decenas de productos y sinceramente es lo mejor que he probado hasta ahora! Soy fumador y en tan solo 1 semana se me han aclarado mucho los dientes!!! Recomiendo en utilizar cepillo electrónico y min 2-3 veces al día!!

Good

This toothpaste is a keeper. The taste is great, making brushing less of a chore and more of a flavor experience. But the real highlight is how well it works—my teeth genuinely seem whiter since I started using it. I've found my go-to toothpaste and don't plan on switching anytime soon.