So Silver Purple Shampoo – For Blonde & Grey Hair

I've tried several purple shampoos over the years, and Matrix So Silver continues to be one I reach for when my blonde starts looking dull or brassy. The purple pigment is effective at neutralizing unwanted yellow tones without needing to leave it on for an excessive amount of time. The shampoo lathers well, cleans thoroughly, and leaves my hair feeling fresh without weighing it down. While it is more pigmented than many drugstore options, I didn't find it overly drying when I followed with a good conditioner. A little goes a long way, so the bottle lasts longer than expected. For anyone with blonde, highlighted, silver, or gray hair, this is a great maintenance shampoo to help extend the time between salon appointments. I would recommend wearing gloves if you're leaving it on for several minutes, as the pigment can temporarily stain hands and porous surfaces. Overall, this is a salon-quality purple shampoo that does exactly what it's designed to do—reduce brassiness while helping maintain a brighter, cooler hair color.

I love this stuff so much, I had to buy the BIG bottle, which should last me at least six months if not longer. If you have silver hair or graying, with dark brown or black, get this. You won't regret it. I have 50-something salt n' pepper hair that sans any coloring is about 60% silver, with the other 40% a mix of dark brown to almost black. We have well water with a filter on the showerhead, and yet, my hair gets dull looking with tinges of brown being more prominent and the silver losing its sparkle. I have used many purple shampoos and the problem I run into is that most are very drying, which is something that my thick, curly hair doesn't need. This product is not drying at all, and within one wash - leaving it on my hair for 2-5 minutes after suddsing - makes a noticeable improvement. Dark strands are darker, and white-gray strands have whitened. I use this product for multiple days until I've achieved the look I want, and then use it twice a week thereafter, always using a quality conditioner after the shampoo - not a purple conditioner, although you certainly could do so. I do use the leave-in Matrix So Silver spray conditioner occasionally too. The shampoo is somewhat runny, so it takes very little to get a good lather. I focus on the mid-shaft to ends of my hair and run it all through right before rinsing. My hair is left feeling soft and moisturized after using it. I like the scent and have had no scalp or skin irritation using it. (Avoid contact with your skin for long periods of time, as it will stain your skin and/or scalp if prolonged exposure occurs. Overall, it's one of the best options for blonde and silver-haired folks. Definitely recommend giving it a try!

The Matrix So Silver Purple Shampoo is hands down one of the best purple shampoos I’ve ever used! It neutralizes yellow tones beautifully and brings out the brightness in my blonde and silver hair without drying it out. I love that it’s vegan, and it still feels luxurious and conditioning — my hair feels soft and looks vibrant after every wash. The color-depositing formula really helps maintain that cool, bright tone between salon visits. It lathers well, rinses cleanly, and a little goes a long way. I’ve definitely noticed less brassiness and more shine since I started using it. Highly recommend this if you want a purple shampoo that actually delivers results! Will absolutely repurchase.

I feel like I owe a review as I spent hours reading them all over to find something to tone 🤣. Moved 3 hrs away from my hair salon. Decided to do my own full highlights. Came out super brassy. Head was like a penny at first. Started using Matrix Brass Off Toned Spray. Needed more so I gave this a shot. I wet my hair, put a friendly amount of shampoo, set a 20 minute timer, then rinse off. It turned my orange hair back to blonde!! The only thing, my roots will not take the product. Any recommendations? 😩 Other than the top of my head still copper, this worked amazingly in 3 uses with 1 day in between. My hair is not dried out. There is no staining. The product comes right off with water. No need for scrubbing. There’s no crazy scent or anything. It does a great job!!! Just not on my roots lol. It even brought out my 8 month old highlights from UNDERNEATH! Super dark and boom, blonde streaks started showing!

Really good for keeping yellow out of white hair. Love the fragrance and how it leaves my hair feeling soft

I have blonde hair and it works great on regrowth

I bought a bottle of this and the so brass (I am not a hair stylist and wanted to see which one helped with the neutralization best for my blonde color treated highlights). This one won for me so I gave the other bottle away. It really does brighten hair and extend the highlights between trips to the salon.

Brightens whites but increased hair fall out

Rinde mucho y es de calidad

Shines and invigorates my white hair. Bought it with the other Matrix products, conditioner and after leave on treatment. Very satisfied with the outcome. L ve Matrix, a really good product.

The shampoo came together with other items, among which a baby towel. As there was no package for the shampoo, it leaked in the box staining the towel as well. Very dissapointed as the towel has purple stains, despite being wrapped in a bag...

Me gusta mucho el tono que te da cuando tienes el pelo claro, para que no se ponga verde o amarillo espantoso al nadar o vivir en la playa

J'utilise ce shampoing depuis longtemps. Je l'ai découvert dans un salon de coiffure et j'en suis tombé amoureux dès le premier essais. Je m'en sert une fois par semaine affin d'éviter les reflets bleus dans les cheveux.