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💜 Stay cool, stay iconic – your blonde’s best-kept secret!
Matrix So Silver Purple Shampoo is a professional toning shampoo designed specifically for blonde, platinum, and grey hair. It deposits purple pigments to neutralize unwanted yellow and brassy tones in just one wash, while nourishing and strengthening hair. Suitable for both color-treated and natural hair, this unscented formula enhances shine and maintains cool, vibrant tones between salon visits. Part of the So Silver collection, it offers customizable toning with complementary products.












| ASIN | B00FZSB0Y2 |
| Active Ingredients | salicylic_acid, water |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #3,088 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #86 in Hair Shampoo |
| Brand | Matrix |
| Brand Name | Matrix |
| Customer Reviews | 4.5 out of 5 stars 47,525 Reviews |
| Global Trade Identification Number | 00884486228055 |
| Hair Type | Blonde, Platinum and Grey |
| Item Dimensions | 1.9 x 1.9 x 8.1 inches |
| Item Form | Liquid |
| Item Highlight | egan, color depositing, brightening, and toning formula neutralizes yellow tones, strengthens and adds shine |
| Item Weight | 0.35 kg |
| Liquid Volume | 300 ml |
| Manufacturer | Matrix |
| Manufacturer Part Number | 884486228055 |
| Model Number | P23093 |
| Number of Items | 1 |
| Other Special Features of the Product | Unscented |
| Product Benefits | Cleanses and tones in one step, helping maintain cool, vibrant blonde color between visits. |
| Recommended Uses For Product | salon |
| Scent | Floral, Woody |
| Scent Name | Floral, Woody |
| Special Feature | Unscented |
| Suitable Hair Color | Light Blonde |
| UPC | 884486228055 |
| Unit Count | 10.1 Fluid Ounces |
P**E
Great for Keeping Blonde Hair Bright Between Salon Visits
I've tried several purple shampoos over the years, and Matrix So Silver continues to be one I reach for when my blonde starts looking dull or brassy. The purple pigment is effective at neutralizing unwanted yellow tones without needing to leave it on for an excessive amount of time. The shampoo lathers well, cleans thoroughly, and leaves my hair feeling fresh without weighing it down. While it is more pigmented than many drugstore options, I didn't find it overly drying when I followed with a good conditioner. A little goes a long way, so the bottle lasts longer than expected. For anyone with blonde, highlighted, silver, or gray hair, this is a great maintenance shampoo to help extend the time between salon appointments. I would recommend wearing gloves if you're leaving it on for several minutes, as the pigment can temporarily stain hands and porous surfaces. Overall, this is a salon-quality purple shampoo that does exactly what it's designed to do—reduce brassiness while helping maintain a brighter, cooler hair color.
M**R
This works, and improves hair health.
My hair has never been shinier or more silky. It does remove yellow. I totally recommend this product. I use it with the matching conditioner.
D**Y
Salt-n-Pepper Silver and Dark Brown Hair Loves Its Non-Drying Formula
I love this stuff so much, I had to buy the BIG bottle, which should last me at least six months if not longer. If you have silver hair or graying, with dark brown or black, get this. You won't regret it. I have 50-something salt n' pepper hair that sans any coloring is about 60% silver, with the other 40% a mix of dark brown to almost black. We have well water with a filter on the showerhead, and yet, my hair gets dull looking with tinges of brown being more prominent and the silver losing its sparkle. I have used many purple shampoos and the problem I run into is that most are very drying, which is something that my thick, curly hair doesn't need. This product is not drying at all, and within one wash - leaving it on my hair for 2-5 minutes after suddsing - makes a noticeable improvement. Dark strands are darker, and white-gray strands have whitened. I use this product for multiple days until I've achieved the look I want, and then use it twice a week thereafter, always using a quality conditioner after the shampoo - not a purple conditioner, although you certainly could do so. I do use the leave-in Matrix So Silver spray conditioner occasionally too. The shampoo is somewhat runny, so it takes very little to get a good lather. I focus on the mid-shaft to ends of my hair and run it all through right before rinsing. My hair is left feeling soft and moisturized after using it. I like the scent and have had no scalp or skin irritation using it. (Avoid contact with your skin for long periods of time, as it will stain your skin and/or scalp if prolonged exposure occurs. Overall, it's one of the best options for blonde and silver-haired folks. Definitely recommend giving it a try!
J**R
Changed my orange to blonde!
I feel like I owe a review as I spent hours reading them all over to find something to tone 🤣. Moved 3 hrs away from my hair salon. Decided to do my own full highlights. Came out super brassy. Head was like a penny at first. Started using Matrix Brass Off Toned Spray. Needed more so I gave this a shot. I wet my hair, put a friendly amount of shampoo, set a 20 minute timer, then rinse off. It turned my orange hair back to blonde!! The only thing, my roots will not take the product. Any recommendations? 😩 Other than the top of my head still copper, this worked amazingly in 3 uses with 1 day in between. My hair is not dried out. There is no staining. The product comes right off with water. No need for scrubbing. There’s no crazy scent or anything. It does a great job!!! Just not on my roots lol. It even brought out my 8 month old highlights from UNDERNEATH! Super dark and boom, blonde streaks started showing!
A**T
Good for silver hair
I have silver hair and am always trying new purple shampoos...this one works great, leaves my hair clean without purple residue.
T**R
Cost for size
Love this shampoo, makes my hair shine since it's white and price is great for size
A**C
Amazing Purple Shampoo That Actually Works!
The Matrix So Silver Purple Shampoo is hands down one of the best purple shampoos I’ve ever used! It neutralizes yellow tones beautifully and brings out the brightness in my blonde and silver hair without drying it out. I love that it’s vegan, and it still feels luxurious and conditioning — my hair feels soft and looks vibrant after every wash. The color-depositing formula really helps maintain that cool, bright tone between salon visits. It lathers well, rinses cleanly, and a little goes a long way. I’ve definitely noticed less brassiness and more shine since I started using it. Highly recommend this if you want a purple shampoo that actually delivers results! Will absolutely repurchase.
K**O
Product good, but…
I received it and the product was leaking all over the place.
C**N
Esta muy bueno me encanta
Rinde mucho y es de calidad
D**Y
Shampoo is leaking! Be careful when ordering it with other items
The shampoo came together with other items, among which a baby towel. As there was no package for the shampoo, it leaked in the box staining the towel as well. Very dissapointed as the towel has purple stains, despite being wrapped in a bag...
A**E
Lo recomiendo
Me gusta mucho el tono que te da cuando tienes el pelo claro, para que no se ponga verde o amarillo espantoso al nadar o vivir en la playa
C**D
Beau rehaussement de couleur
Vraiment bon correcteur , et les produit Matrix sont toujours bon
G**A
Länger schönes Haar
Das Haar Shampoo wurde mir vom Friseur empfohlen es hält was es verspricht.
Trustpilot
2 weeks ago
2 months ago