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🌿 Elevate your laundry game with nature’s soft touch — because your baby deserves the best!
ATTITUDE Baby Fabric Softener is a vegan, cruelty-free, and HE-compatible laundry essential made with 98% plant and mineral-based ingredients. Featuring a soothing chamomile scent and dermatologically tested hypoallergenic formula, it ensures gentle care for baby’s sensitive skin while delivering advanced deodorizing and softening benefits. Packaged in a smooth, easy-pour, and fully recyclable bottle, it supports sustainable living without compromising performance across 40 loads.



































| ASIN | B019WOZ1S0 |
| Age Range Description | Baby |
| Best Sellers Rank | #16,902 in Health & Household ( See Top 100 in Health & Household ) #31 in Liquid Fabric Softener |
| Brand | ATTITUDE |
| Brand Name | ATTITUDE |
| Customer Reviews | 4.4 out of 5 stars 1,821 Reviews |
| Global Trade Identification Number | 00626232121490 |
| Item Form | Liquid |
| Item Type Name | Fabric Softener |
| Item Volume | 33.8 fluid ounces |
| Item Weight | 1 g |
| Manufacturer | ATTITUDE (Amazon) |
| Material Features | HE Compatible, Plant Based, Vegan |
| Material Type Free | 1,4 Dioxane Free, Dye Free, Formaldehyde Free, Phosphate Free, Phthalate Free |
| Model Number | 12149 |
| Number of Items | 1 |
| Part Number | 12149 |
| Product Benefits | Fade Control, Fights Odor, Hypoallergenic, Softening |
| Scent | Soothing Chamomile |
| UPC | 626232121490 |
| Unit Count | 33.8 Fluid Ounces |
M**S
Love the scent!
I purchased this for my newborn son as a non-toxic option fabric softener. The smell is great and a little goes a lot ways!! Love this! He had no skin issues or reactions when using this!
G**T
Light scent and less static.
Pros: seems to work with less static. Cons: thin and watery. Scent could be improved.
S**S
Wonderful product, lightly scented
In my opinion, scent is just as important as the ingredients in products. I am not opposed to unscented if there's not a safe scent. But Attitude makes worry free formulas that have scent. However, I've never used their products before and there are no stores around me that sell their products for me to go and sniff in person. On Amazon it was difficult to discern whether this "Attitude Little Ones Night" fabric softener was actually different from the "Attitude Little Ones Sweet Lullaby" fabric softener. I thought maybe they would be the same formula with an updated package for one, so I bought both to compare side by side. The two pictured are not the same scent. They both do the same job, and do it well. However the Sweet Lullaby has more of a light lavender scent and the Night just has a light, sweet scent. Neither are overwhelming like the junk in every grocery store. I can't comment on long-term use (like build-up), since I just started using this product. I also can't comment on the price. I have no idea how much this would cost in a store, every day price. I'm certain I got gouged on Amazon for both scents because they were sold by independent vendors. If you like these products, and are loyal to them, I strongly suggest shopping around for the best price.
E**B
Keeps baby’s clothes soft
We have very hard water at our house and are frequently users of oxiclean. The combination of the two left my baby’s clothes feeling stiff and scratchy. As a parent, it is important to me to keep her as comfortable as possible while protecting her delicate skin. I found this product via an EWG search and decided it was worth a go. It does a pretty good job of restoring the softness Fo my baby’s clothes. My only complaints are about the high price tag and the small size of the bottle. I feel like I need to use a decent amount of it to get her clothes soft, so we go through a bottle fairly quickly. Other than that, it definitely does what it claims to do!
S**L
Altitude laundry softener
This is second time I’m buying this brand softener. I’m happy with my purchase. I bought unscented so I can’t say anything about the scent. But it a great fabric softener. Makes clothes very soft especially towels and sheets. I will definitely buy more.
H**G
Some scents are better than others
I really like the soft chamomile scent. It smells like baby soap or a baby’s room. I’m not fond of the Sweet Lullaby because it smells more commercial like a downy softener. After the dryer the scent is very mild, so it won’t be overwhelming. This softens well and doesn’t irritate my son’s sensitive skin. The formula is very thin, which I like because it seems like it won’t be sticky with a lot of build up, like other brands. I’m updating this review. I tried a couple more scents and the sweet lullaby and unscented are thick as hell. After just a week my washer was completely clogged up. I poured boiling water into the lines to try to dissolve some of the softener, but it would not dissolve. It’s thick and sticky like wax of some sort. I then used pipe cleaners to get some of the sticky residue out, which worked enough so I could use my detergent compartment again. I can’t imagine what this is doing to my clothes if even boiling water will not dissolve this stuff. I didn’t believe the other comments about it being this bad, but it is. The Chamomile does not have this issue, so I would fully recommend that scent.
K**Y
It’s a yes from me!
Love Attitude products. I feel confident knowing I can trust the ingredients for washing my baby’s laundry and that it’s fragrance free. Leaves clothes feeling soft and fresh. I will continue to purchase Attitude laundry products as well as others from this brand.
A**R
Disappointed. Waste of money. Foul smell
Bought it since it claimed to be eco friendly. The product smelled really foul. It was extremely watered down in texture. Felt like water with some cheap synthetic scent added to it was filled in. There was no safety seal . Contacted the Attitude company support which turned out to be useless and they pushed it back to Amazon. Amazon was nice to let me return , but was trying to resolve with manufacturer first since it’s quality control issue and no Amazon issue, but looks like they don’t care much. Will shop around for another brand of natural softener . Too bad , wanted to give it a try , but guess the brand is a just a hype. Will definitely not use on any clothes , leave alone on kids clothing .
A**D
LOVE the scent
I absolutely love this baby fabric softener! The scent is incredibly delicate and soothing, which is perfect for my baby’s sensitive skin. It leaves clothes feeling incredibly soft and gentle, and I can really tell the difference after washing. Attitude is my go-to brand for all things baby laundry, and I appreciate how gentle it is on both my baby’s clothes and the environment. Definitely recommending to other parents looking for a reliable, safe fabric softener! 👌🏻!
E**.
Fab
It is great for my baby’s skin and smells quite good! Have tried different ones and I love the smell of them all. Great quality product. Tried the detergent and the fabric softener, both work great.
N**R
Bad packaging
I like it, but the packaging is very inconvenient to use
N**É
We’ve reordered this again… and again
Makes clothes smell nice and clean and importantly, it really softens the clothes. I now can’t do without it! Love that it doesn’t have harsh/ nasty chemicals
ぽ**ぽ
容器は埃だらけ、長期保存による商品の劣化
タイトル通りのものが配送されてきました。 もちろんきちんと梱包してくれていないので、蓋を少し緩めただけで中身が溢れてきました。 中身を確認すると、明らかに劣化したと思われるドロドロ・粒々の液体だらけ。 容器が不透明なため、分離しているかどうかまでは確認できませんが、使えないと思います。 翌日配送もなくなったし、値段はころころ変えるし、Amazonで注文するメリットを感じなくなってきました。 洗剤・柔軟剤系はメーカーオンラインショップから注文する方がいいと思います。
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