Do the 2 main filters insert in the same direction ie black up & white down? Or are they 1 black up and 1 black down? The manual doesn't say.

I think arrows should face inside as showing “insert.” Usually an arrow on any filters shows direction of the air flow. Other Blueair filters like 211 and 411, white sides face the outside. But, yeah, the manual makes confused. Blueair staffs must give a clear answer for it.

Which direction do you install the filters? Black side up or white side up? In the plastic both filters were white side up but writing upside down

Hi there, the filters for the DustMagnet should both have the carbon side facing upwards.

The support page on Blueair website says both main filters should be inserted with "arrow pointing upwards", not inwards. Could you confirm?

Hi there, we ask that you install both filters with the carbon side facing upwards.

what's the difference between this product and other hepa designed air filters?

Hi there, Blueair's HEPASilent™ technology captures at least 99.97% of airborne particles down to 0.1 microns in size, removes germs and delivers especially high performance and efficiency by combining electrostatic and mechanical filtration technologies. This combination, pioneered by Blueair, delivers high Clean Air Delivery Rate (CADR) with whisper-silent operation and high energy efficiency.

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BLUEAIR Air Purifiers for Home, Pets, Dust up to 1608 Ft², DustMagnet 5440i

BLUEAIR Air Purifiers for Home, Pets, Dust up to 1608 Ft², DustMagnet 5440i

Product ID: 400932581

Details

Brand
BLUEAIR
Color
Grey
Item Weight
6.8 kg
Power Source
Corded
Product Dimensions
11.4"D x x

🌀Dual air intake + vortex airflow

📱Real-time app tracking & control

🔇67% quieter than traditional HEPA

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Description

🌬️ Breathe smarter, live cleaner — the future of air purification is here.

SMART APP INTEGRATION - Monitor and control air quality in real-time with intuitive app features and voice assistant compatibility.
HEPA SILENT DUAL FILTRATION - Cleans air up to 45% faster with whisper-quiet operation—perfect for focused work or restful sleep.
ENERGY EFFICIENT ULTRA QUIET - Consumes less power than an LED bulb and operates at just 30 dB—clean air that’s kind to your wallet and your peace.
AWARD WINNING SCANDINAVIAN DESIGN - Sleek, minimalist tabletop style that elevates your home or office aesthetic without sacrificing performance.
DUST MAGNET TECH FOR 99 DUST CAPTURE - Stops airborne dust before it settles, keeping your space pristine and allergy-free.

The Blueair DustMagnet 5440i air purifier combines patented DustMagnet technology and HEPASilent dual filtration to capture 99% of airborne dust and particles down to 0.1 micron. Covering up to 1608 sq ft, it cleans air up to 45% faster and operates 67% quieter than traditional HEPA purifiers. With real-time app tracking, voice control, and energy-efficient design, it’s the award-winning, smart solution for healthier indoor air in stylish Scandinavian form.

Specifications

ASIN	B08GDCQGSJ
Best Sellers Rank	#427,218 in Home & Kitchen ( See Top 100 in Home & Kitchen ) #407 in HEPA Filter Air Purifiers
Brand	BLUEAIR
Brand Name	BLUEAIR
Color	Grey
Contaminant Filtration Capability	High
Control Method	Voice
Controller Type	Amazon Alexa
Customer Reviews	4.6 out of 5 stars 220 Reviews
Filter Class	MultiStageFilter, HEPASilentFilter
Filter Type	Activated Carbon
Floor Area	79 square_meters
Included Components	Unit
Item Dimensions D x W x H	11.4"D x 11.4"W x 21.3"H
Item Highlight	Dual Capture of Floor & Airborne Dust. WiFi, Auto Senses Particles, Quiet HEPASilent, AHAM Verified, Washable Pre-Filter
Item Type Name	Air Purifier
Item Weight	6.8 kg
Manufacturer	Blueair
Model Number	5431112000
Noise Level	49 db
Number of Packs	1
Part Number	5440i
Particle Retention Size	0.1 micron
Power Source	Corded Electric
Product Dimensions	11.4"D x 11.4"W x 21.3"H
Special Features	Corded
Specification Met	AHAM Certified
UPC	689122015194 689122015507
Unit Count	1 Count
Wattage	7 watts

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3435.14 DT

Duties & taxes included

In stock

Sold byAmazon TunisiaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Tunisia.

Secure transaction

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