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🎯 Nail your flawless look—root touch-up that works as hard as you do!
Boldify Hairline Powder in Auburn is a 4g pressed compact root touch-up that instantly conceals grey roots and thinning hair with a water- and sweat-resistant formula lasting 24 hours. Infused with nourishing Squalene, it offers a mess-free, precise application and comes in 14 shades with a free replacement guarantee, making it the go-to solution for professionals seeking a natural, confident finish between salon visits.








| ASIN | B0952D6N36 |
| Benefits | Instantly Conceal Hair Loss, Cover Root Regrowth, Scalp Coloring, Root Touch-up |
| Best Sellers Rank | 340 in Beauty ( See Top 100 in Beauty ) 1 in Hair Mascaras |
| Brand | Boldify |
| Brand Name | Boldify |
| Colour | Auburn |
| Container Type | Compact Case |
| Country Of Origin | China |
| Customer Reviews | 4.4 out of 5 stars 1,427 Reviews |
| Full Cure Time | 48 Hours |
| Global Trade Identification Number | 09421905493963 |
| Hair Color Permanence | Temporary |
| Hair Type | All |
| Hair type | All |
| Item Form | Powder |
| Item Highlight | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear |
| Item Weight | 0.1 Ounces |
| Item form | Powder |
| Manufacturer | Boldify |
| Manufacturer Part Number | BLD2004AU |
| Material Features | Hypoallergenic, Non Toxic |
| Material Type Free | Paraben Free, Peroxide Free, Sulphate Free |
| Model Number | BLD2004AU |
| Number of Items | 1 |
| Package Size Name | 4 g |
| Package information | Compact Case |
| Product benefits | Instantly Conceal Hair Loss, Cover Root Regrowth, Scalp Coloring, Root Touch-up |
| Recommended Uses For Product | Hair Fall Control |
| Suitable Hair Colour | Grey |
| Unit Count | 4.0 gram |
D**Y
Absolutely 💯
100 percent recommend great for hair and brows. Does exactly what it says and lasts. Good colours. Will definitely keep buying
M**L
Exceeded expectations
Amazing product. I have naturally fine, blonde hair so when I dye it dark red or brown my scalp tends to show through. This touch up completely covers the fine hairs and makes my hair look super thick and full. The auburn seamlessly blends with my dyed medium/reddish hair. So easy and fast to apply and lasts until the next wash. Will definitely repurchase!
A**R
Great product - you can stretch out time in between dying hair - less chemicals
I love this product. My hair grows very fast and the roots show particularly around my face and my side parting. Other than that, the rest of my hair holds the colour well. I use this product to cover the grey bits, so look good and saving money on hair dye and less chemicals in my body. I highly recommend.
N**O
Good Coverage
The colour was exactly what I needed, auburn verses white roots is difficult to get but this was so perfect it covered my roots really well and filled my thinning sides. You don’t need much but once it’s on your hair it stays sounds good until you go to sleep and the next day the hair feels powdery, so if you don’t like that expect to wash your hair on a daily basis. My other downside the pressed powder was damaged when it arrived but overall I would use it for those occasions when I want coverage before salon root treatments.
E**A
Perfect root cover up!!
Absolutely brilliant! I’ve used a spray in the past (different brand) and whilst it worked and the colour matched, it was messy and transferred easily. I was sceptical trying the Boldify product as it looked like a powder and I didn’t know if it would be effective - I have red/auburn dyed hair with very light blonde/grey roots. So when roots come through it makes my hair look super thin at the top, but the roots aren’t long enough to justify dying again. This product is amazing!! Just a little dab on roots with the supplied applicator and honestly it looks so natural! So so impressed. It didn’t rub off onto my fingers when I touched it, and I was dancing at a concert that night too so got a bit sweaty, and the colour didn’t run! I definitely recommend and will be using this product regularly now :) Perfect size to pop in small handbag too! Not sure how long each pot lasts, but even if it’s only a couple of applications it’s great value. I didn’t get a ‘before’ photo as honestly I didn’t think it would work so well - but I will try to remember to take a comparison photo next time I use!
C**E
The best root touch up
I colour my hair spiced auburn and I’ve never found a root touch up that looks so natural and is the same tone as this auburn colour is. It is so easy to apply and looks great. I definitely won’t need to colour my hair so often. Highly recommend this product.
N**M
Confidence Booster!
Love this product. Easy to apply and makes such a difference. I recently lost 50% of my hair in a short period of time due to stress/illness and my scalp was starting to show at the front of my hairline and along my parting. I started applying this if I was going out with friends etc and it really made me a lot less self conscious and restored my confidence a bit. It's also great for covering up grey roots between dyes. I got the Auburn colour which i think could be a little redder (it's not as red in the picture), however it still matched my hair well enough to not be noticeable.
L**R
Hummm !!
I have found the application sponge, which is on the bottom of the pot, is very hard to use. It is too small to hold and adequately brush the colour onto your hair. I have given it a try but not easy to use and so won’t buy again.
M**Z
👍🏻
Cubre excelentemente las raíces obscuras en cabello cobrizo
L**L
Je recommande cette poudre à retoucher!
Poudre retouche racine très appréciée. Facile à utiliser, bon résultat.
I**A
Super Produkt
Bisher das beste Produkt bei Ansatzpuder. Hatte vorher den von Leon Miguel. Der war auch gut, aber dieser deckt viel besser ab, schaut ganz natürlich aus, und die Farbe passt perfekt. Hält , was er verspricht. Absolute Kaufempfehlung
R**T
Pot of magic
INCREDIBLE PRODUCT. This covered my grey hair re growth on copper coloured hair. I am so happy with how it turned out. Perfect to use in between salon visits. I ABSOLUTELY HIGHLY RECOMMEND this. So easy to apply. Just a little tap on the product and then put it where you want it. It’s not messy. I just dabbed it on my hair line and then a little swipe down to blend. It took a minute to do and for my first time using it I think it did a pretty good job. Very clean application. I wish I knew about this sooner.
D**A
Disimula bien la raiz
Cubre bastante bien la raíz y la difumina con el resto del cabello. El pelo queda suelto para peinarlo bien. A mi me ha resultado útil los últimos días antes de aplicar el tinte. Es pequeño pero se aplica poco, creo que durará bastante.
Trustpilot
3 weeks ago
2 weeks ago