The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

I’m amazed, the condition of this book is perfect, super cheap and fast delivery, I’m saving them for the future purchases.

Brilliant exposition of practices in an innovating organization through the identification of 10 key roles in innovation. Sprinkled with plenty of stories for better understanding and interest.

So I pay attention to what people are reading on tread mills and on public transportation. This is book that I saw people reading in first class on airplanes....Kelley is up front about his purpose, "This is a book about people", specifically, "the roles people can play, the hats they can put on, the personas they can adopt" (p. 7). Using the notion of persona, Kelley puts forth 10 innovation personas. His starting point is to point out the ill effect the "Devil's Advocate" can have on innovation by drawing the conversation towards negativity and nay-saying. Kelley asserted, "By developing some of these innovation personas, you'll have a chance to put the Devil's Advocate in his place" (p. 7). Kelley organizes his personas into three categories (pp. 09-11):The Learning Personas - The Anthropologist, The Experimenter, The Cross-PollinatorThe Organizing Personas - The Hurdler, The Collaborator, The DirectorThe Building Personas - The Experience Architect, The Set Designer, The Caregiver, The StorytellerKelley is quick to note that the personas are NOT personality types, instead they are important roles that can be adopted by team members (p. 13). He goes on to say the "innovation roles give you a chance to broaden your creative range" (p. 13).This book enhanced my reflection of prior experiences with team formation and gave me a new toolkit from which to consider team member strengths and the overall team makeup appropriate for a given project's objectives. It also gave me new lens from which to consider scenarios. For example, How might a hurdler look at this situation? How might a set designer? How might an anthropologist? etc. By imagining the differing roles and trying to see the world as an innovation personal might see them, I'm asking new questions and considering things I might not have considered before. A wonderful book!

IDEO, of course, is very well known for its consulting on all types of innovation, mostly within corporations. This book provides insights into the IDEO methodology in the form of descriptions of 10 working styles that contribute to innovation. The descriptions are well done, and many examples are included that bring the descriptions to life. I recommend the book to anyone looking to improve innovation in large organizations (those with more traditional management patterns). The only thing that is somewhat lacking for the typical manager is a more comprehensive description of the organizational culture and management systems that are necessary for these working styles to be effective. Yes, they can have some impact in any organization. However, organizations must create a climate that supports their practice in order to reap the true value. The author implies this, but really does not discuss it. That limitation does not detract from the value of the book as long as one understands that, while the people are the primary driver of innovation, they will not be very effective (and may not even stay) unless the environment in which they work supports innovation (e.g., a company organizes around real people not an idealized model of a corporate citizen.)

IDEO seems to me like an ideal employer. A lot of firms talk about innovation resulting in nice reports but not in new products or processes. IDEO is working together with a whole range of organizations to shape these new products and learns a lot on innovation processes during the projects. An ultimate win-win!Tom Kelley collects stories about IDEO client-projects and uses them in his books on innovation. No heavy theories and frameworks in his books, just stories. This book uses ten personas as umbrella, but the content could easily be switched between chapters. The stories give a nice insight into IDEO and different cases, but new insights are rare. You can use the 'personas' to look at your own situation, but since they are rather general don't expect too much of it. The author doesn't bother elaborating on the framework of personas, so why should you?It's an easy book to read (it took me half a day) and I enjoyed it because we have too little IDEOs in the world and this books shares some of their passion for solutions with you.One of the personas introduced in the book is the storyteller and that is exactly the value of the author and this book. No more, no less.

Tom Kelley has produced a wonderful guide to fostering innovation and overcoming naysayers in "The Ten Faces of Innovation." Kelley balances ideas and theories evenly with results-oriented thinking in a manner that should appeal to a wide range of readers.If you are searching for a book that covers both the day-to-day realities and the concepts underlying innovation, look no further -- and read this book. Rarely does a book address such a big and amorphous topic as "innovation" in such a precise and actionable manner.Using a wide array of real-world and relevant case studies, Kelley offers a framework for both fostering innovation and addressing devil's advocates. The writing is crisp, engaging, and clear.I particularly appreciated Kelley's ever-present thought stimulating questions at the end of each section of the book. Not only did these questions help generate thoughts, but Kelley puts his own ideas into practice -- the questions provide tangible examples of how to "think" about innovation and innovating.I highly recommend this book.

Precious book for managers who would like to understand what Design Thinking is, through examples and case studies.The main focus is on what people, or better, what skills are needed to approach challenges and projects with Design Thinking: this is a key point because this approach just cannot be improvised by an existing team, without the necessary knowledge.

Great

Mid-way through the book, and i see why this comes highly recommend, it uses It has real world examples to bring out argument. the prose is easy to comprehend... reading this has given me different perspective of looking at things and process in my organisation.... strongly recommend the book!

Interessante Sichtweise auf die verschiedenen Typen im Innovationsprozess, ihre Rollen und ihre Eigenschaften. Letzendlich aber doch zu lang, hätte man kürzer fassen können. Typisch amerikanisches Buch - wer weiß, was ich meine.

トム･ケリーの”発想する会社！”に続く第2弾”イノベーションの達人！”の原書です。邦訳がしっくり来ないという方はこちらをおすすめします。前作で取り上げたIDEO社といえば優れたデザインをする会社として有名ですが、今回はより広い視点で常識を変えた人々を紹介しています。そして、そのタイプを10種類に分類しています。裏表紙の推薦の辞には筆頭にクリステンセンが書いています。邦訳の本には帯に推薦の辞がありますが、何故か彼の名前がありません。イノベーションといえば、クリステンセンだと思いますが、御大の名前を外しては見識を疑われます。