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🌸 Pastel perfection that lasts—because your hair deserves to be as bold as your ambitions.
DIRECTIONS Pastel Pink Semi-Permanent Hair Colour is a 100ml vegan-friendly cream designed for long-lasting, vibrant pastel pink hues. Free from ammonia, peroxide, and PPD, it conditions hair while delivering customizable color results, especially effective on chemically treated or bleached hair. Perfect for trend-savvy professionals seeking a safe, expressive hair transformation.




| ASIN | B004RB2GZ0 |
| Benefits | Improved and easy to use formula |
| Best Sellers Rank | 12,113 in Beauty ( See Top 100 in Beauty ) 114 in Semi-Permanent Hair Colour |
| Brand | Directions |
| Brand Name | Directions |
| Colour | Pastel Pink |
| Container Type | Bottle |
| Customer Reviews | 3.5 out of 5 stars 1,794 Reviews |
| Full Cure Time | 6E+1 Minutes |
| Global Trade Identification Number | 05034843001318 |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All |
| Hair type | All |
| Included Components | La Riche Directions Unisex Semi Permanent Hair Colour, Pink, Pack of 1 (1 x 88 ml) |
| Item Form | Cream |
| Item Type Name | beauty |
| Item Weight | 0.11 Kilograms |
| Item form | Cream |
| Manufacturer | La Riche |
| Manufacturer Part Number | 183 |
| Material Features | Vegan |
| Material Type Free | Vegan Free |
| Model Number | 183 |
| Number of Items | 1 |
| Package Size Name | 1er Pack |
| Package information | Bottle |
| Product Warranty | 2 year manufacturer |
| Product benefits | Improved and easy to use formula |
| Recommended Uses For Product | Hair coloring and getting a pastel pink color |
| Set Name | 1 |
| Suitable Hair Colour | Pink |
| UPC | 785525939386 787734443524 792486868846 |
| Unit Count | 100.0 millilitre |
T**L
Not very bright
This didn't show up in my daughters blonde hair, maybe better on bleached hair.
A**R
Not suitable for mousey blonde hair
Rubbish. Followed instructions and it hasn’t taken to my daughter’s hair at all. She’s mousey blonde. Total waste of money.
K**E
Good colour but fades so quickly!
Arrived quickly in the post and was in perfect condition. Used the product on fairly light bleached/ombre hair and left it on for about 30-45 and the colour came out a lovely pastel-pink, not patchy and left my hair in a nice condition unlike some semi-permanent colourants. However, after the first wash this colour really faded to a horrible off-pink, and it took a further 2 weeks for the faded colour to completely disappear. I know it's only meant to be semi-perm, but for my hair the colour only really looked good for the first two washes and after that just looked faded/patchy. Good for the money but not good for anything longer than a few days of colour.
A**M
Really easy way to tone balayage
I’ve got naturally porous, curly mid-brown hair that had balayage bleach a year ago (before going for BRIGHT colours). Since then it’s been badly sun damaged and was a rather brassy bleached out look. I used the pastel pink aiming for a rose gold effect and its perfect. It doesn’t dye all of my hair, just the palest blonde strands, which combines really nicely with my natural golden sun-bleached brown. So easy to apply - I coat mid- lengths to ends, plus the lighter areas around my face, with my hair dry, then comb it through and leave tied back for a couple of hours, then rinse and condition. The pale colour means I don’t need gloves or a protective towel, and there’s no drips or mess. One pot is just the right amount for my mid-back length hair (when straight) starting at around my ears, if I needed to do all of my hair I’d need two pots. The tone lasted well for 2-3 weeks before fading, and was mostly gone after 5 weeks (I only way my hair once a week). My second application after 5 weeks looks stronger as my hair condition has improved (after leaving a warm climate). Love the minimal smell as I’m hypersensitive. I’ve been using directions for close to 25 years now, since my teens, and it’s never disappointed but this is definitely the easiest colour I’ve used. One friend couldn’t believe it wasn’t a salon dye job because it works so well. I’d really recommend it if you’re bored of your balayage and want to soften yellow tones.
O**S
Works nicely on blonde hair, otherwise don't bother
I have naturally dark brown hair, with the ends bleached. The instructions suggest 15 minutes, but I left it on for about half an hour, and still didn't get a particularly striking result. The lightest bits of my hair indeed turned a pastel pink colour, the rest just took a bit more of a pinkish shade. The difference was ever so slightly visible, but far from pink. I actually really liked the shade it gave my hair, and I can imagine that it looks very nice on light blonde, but if you have dark hair, I doubt it will be visible at all. I used the whole tub just to make sure I get as much colour as possible, but I think about half a tub does the job.
K**N
Dissapointed
I dont normally write reviews but feel like i have to with this product, i purcahsed this as i wanted a nice pastel pink colour after reading the pisitive reviews i was excited and purchased 2 tubs as my hair is quite thick at first i used both tubs on damp hair and the front of my hair went really pink and the patches of my hair hadnt taken at all i then purchased another 2 tubs and used on dry hair i parted my hair and satrurated each strand and root and left on for 30 minutes in thw hopes the patchy areas would blend but still not taken on my hair and having to purchase more colour to rectify my hair
K**E
Not great
Dident last long atall gone in one wash despite bleaching.... I would suggest buying a more vibrant colour and washing the hair a couple of times to let the colour die down So you have at least a couple weeks with decent colour but this is no good unless you want a wash once and gone colour
A**A
Disappointed
Delivery was excellent. It came pretty quick although the did dispatch it on the day it was first supposed to arrive. When it arrived and I first opened it I notice that it doesn't look like other hair dyes I've used. It was more jelly like and not a vibrant colour. I followed the instructions step by step. On the box it said to leave the product in my hair for 10 minutes, I left it for 45 minutes. When I went to wash my hair there was no effect at all. I had some hair dye on my ear as well and when I washed it it hadn't even stained my skin. Overall I had really high hopes because of all the positive comments and I was so excited to try it out but I was left extremely disappointed.
J**Y
Zuverlässig bunter Schopf
Directions benutze ich schon seit ich ein Teenager war, nun bin ich in meinen 30igern und anstatt knalligem Pink sind nun pastellige Farben im Trend. Was früher meine Mähne in allen erdenklichen Farben leuchten ließ, funktioniert auch heute in sanften Tönen. Vermischt mit Spülung oder Haarkur geben sie auch hier nach wie vor eine gute Figur ab und zaubern Farbe auf den Kopf. Jeder, der Directions kennt weiß, dass sie sich schnell wieder auswaschen, aber Mädels bedenkt, das ist eine Tönung und keine permanente Haarfarbe. Wenn man sich regelmäßig und immer wieder die Haare in der gleichen Farbe färbt, kann das schon ganz schön ins Geld gehen, aber auch die Alternativen auf dem Markt halten nicht wesentlich länger. Manche Farben waschen sich restlos wieder aus, bei anderen sollte man vorsichtig sein, wenn man sein Blond irgendwann wieder haben möchte. Gerade Blau- und Grüntöne können unter Umständen extrem hartnäckig sein. Das Einzige, was ich nicht empfehlen kann, ist der White Toner. Gut gedacht, aber schwach umgesetzt. Um wirklich einen silbrig-weißen Glanz in helles Haar zu zaubern, ist der Toner einfach viel zu schwach pigmentiert. Dazu empfehle ich besser Lilac gemischt mit Spülung. Viel ergiebiger und um einiges effektiver, denn am Ende ist es so ziemlich das Gleiche. Gelbstichiges Haare braucht lila Pigmente, um silbrig weiß zu werden. Tadaaa! Also Mädels, verschwendet euer Geld nicht für den White Toner, greift zu Lilac und mischt euren Toner so wie ihr ihn braucht.
か**く
色がキレイ
色がキレイだし色落ちが少ない
S**N
love the color
I use this to cover the white-ish hair that has sporadically appeared all over my head. It is a lovely pink....with slight strawberry undertones. Don't mix this with too much conditioner as the color is already light. Sticks to bleached parts better than just plain old white hair. White and grey don't work for me so I generally put it on my long hair at the front and roots every week and every other week I will do my whole head. I usually buy 3-4 at a time. Lasts about 3 months. Wear gloves. Seriously. You will get a light pink glow to your hair. It is not 'in your face.' Lovely.
A**R
This stuff works!
I feel like a flamingo <3
R**I
Queda precioso y tiene muy buen precio
Me encanta ! Es muy fácil de aplicar y no es agresivo con el pelo . Con un botecito cunde mucho . Hay muchas tonalidades diferentes muy chulas , pero mis preferidas son las de color lila y esta que queda un rosa muy suave, precioso . Ojo ! Necesita , cómo todos aclarar el pelo antes de aplicarlo . Muy buena relación calidad / precio .
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