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🎯 Lock in your look, unlock endless eye possibilities!
Urban Decay Eyeshadow Primer Potion is a vegan, waterproof eyelid base primer that ensures up to 8 hours of crease-resistant, vibrant eye makeup. Its translucent nude shade suits all skin tones, while polymer technology smooths imperfections and intensifies eyeshadow finishes. Designed with a precision flocked wand, it offers controlled application and long-lasting wear, making it a must-have for flawless, all-day eye looks.






















| ASIN | B075FH136K |
| Best Sellers Rank | #10,514 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #6 in Eyeshadow Bases & Primers |
| Brand | URBAN DECAY |
| Brand Name | URBAN DECAY |
| Container Type | Tube |
| Coverage | buildable |
| Customer Reviews | 4.5 out of 5 stars 4,753 Reviews |
| Finish Types | crease-proof |
| Global Trade Identification Number | 03605970936099 |
| Item Dimensions | 0.79 x 0.79 x 4.33 inches |
| Item Form | Cream |
| Item Volume | 10 Milliliters |
| Item Weight | 0.02 Kilograms |
| Manufacturer | Urban Decay |
| Manufacturer Part Number | 3605970936099 |
| Material Type Free | Paraben Free |
| Model Number | 1704402 |
| Number of Items | 1 |
| Package Information | Tube |
| Product Benefits | With polymer technology, this primer dries invisibly & creates the perfect base for eyeshadow & eyeliner. Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows. Product Benefits With polymer technology, this primer dries invisibly & creates the perfect base for eyeshadow & eyeliner. Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows. See more |
| Skin Tone | Deep |
| Skin Type | Combination, Dry, Normal, Oily |
| Specialty | not-tested-on-animals |
A**1
Long-Lasting, Crease-Free Wear – My Go-To Eyeshadow Primer
I absolutely love the Urban Decay Eyeshadow Primer Potion and have been using it ever since my sister first gave me a tube to try. From the very first use, I noticed a huge difference in how my eyeshadow and eyeliner performed throughout the day. This primer works incredibly well at keeping my eye makeup in place. I apply a very small amount to my eyelids before eyeshadow, and it creates the perfect smooth base. A little truly goes a long way, which means one tube lasts me an extremely long time. The larger tube size is another feature I appreciate because it offers great value and doesn’t need to be replaced often. One of my favorite ways to use this primer is not only on my eyelids but also lightly under my eyes before applying eyeliner. Doing this helps my liner stay exactly where I put it, without smudging or fading. My eyeliner stays on all day, and I do not experience creasing or oily lids, even after hours of wear. Overall, this primer keeps my eye makeup looking fresh from morning to night. It prevents creasing, controls oil, extends wear time, and helps my eyeliner and eyeshadow stay vibrant and in place. I highly recommend it to anyone looking for a reliable, long-lasting eyeshadow primer that truly delivers on its promises.
M**R
This stuff is amazing!
I swear by this eyeshadow primer. This stuff locks eyeshadow on eyeliner on like nothing else! My eyes look just as good at the end of the day as they did at the beginning. It’s magic in a tube! 😊
C**.
Great primer!
Best eyeshadow primer I’ve used. No creasing even after being in Arizona heat. Lasts a long time. You only need a little.
S**Y
Creaseless eyeshadow on my hooded eyes!
This eyeshadow primer works so well for me. I've got oily skin and hooded eyes so typically i have a really rough time getting eyeshadow not to crease, but this product fixes that! As long as I put enough on, and wait like 2 minutes, my eyeshadow will stay blended and creaseless all day. I'm not in love with the applicator, I would personally prefer a squeeze tube or something in a more uniform shape, but the product works great so I don't care about that all too much.
P**E
Great Product besides short packaging tube
LOVE this product! It does not affect my sensitive eyes, helps my oily eyelids, and does so many great things. The only reason I didn't give it 5 stars is the packaging. It's so short compared to all of my other cosmetic items that I can never find it as it falls to the bottom of all the other items. If you ever repackage, please make it the size of regular mascara tubes, etc. Otherwise, great product!
B**N
Great product
Easy to apply. Helps my makeup to not crease after a long day of wear. Very natural color that doesn’t affect the color of my eyeshadow. Stays put all day.
S**A
10/10
Best eyeshadow primer I’ve found!
A**S
Works Great, Not Worth High Price Tag
I have been a long time user of Elizabeth Mott’s Thank Me Later Eye Primer, but when my last tube was running low, I decided to compare it to this Urban Decay eye primer. Did the urban decay primer work well? Yes, absolutely, but I tried it side by side the Thank Me Later primer for a week and they worked equally well. The urban decay primer maybe made the shadow 5% more vibrant, but a 5% vibrancy is not worth double the price of the TML primer. In short - yes, this is a good primer, but there are other equivalent ones out there that cost half as much.
E**O
Best of the best
Best product out there for keeping your eyeshadow in place all day. I’ve tied them all, and there’s nothing better!
S**A
Il mio preferito
E' da tanto tempo che uso questo prodotto, il trucco dura molto di più, stende un po' anche la mia palpebra (ho 60 anni). Anche quando non mi trucco questo prime da uniformita' alla pelle!! Arrivato in anticipo rispetto ai tempi di l
L**Y
El mejor.
Vale cada centavo. Tengo párpado graso y con este primer las sombras me duran todo el día. La fórmula es ligera y trae bastante producto por lo que es buena inversión.
M**L
Cómpralo
Me encanta! Las sombras duran todo el día.
L**Z
Siempre en mi neceser
Imprescindible para fijar y hacer durar tanto el eyeliner como las sombras.
Trustpilot
2 weeks ago
2 months ago