Non-Nano Hydroxyapatite Toothpaste, Fluoride-Free, with Organic Xylitol. Helps Strengthen Teeth, Non-Toxic Ingredients. Natural Fresh Mint Flavor 4 oz. Made in USA

Works great, I prefer this over any flouride toothpaste. Works great for sensitivity, and tastes great, the Ingredients are safe as far as know. Although there are cheaper alternatives that I have tried out and now use. 20$ per bottle is a bit much when many brands offer the same ingredients for a more affordable price. This is not a value for your money. I can't judge whether it whitens your teeth or not,I didn't notice a difference.

Ever since I've found this toothpaste it has worked wonders for my teeth. Although it is a little pricy, it's still worth it compared to other store brands. Most importantly it's natural. The taste is pretty neutral, not too strong. As well as no morning breath. I've seen it actually whitened my teeth within a month or so. 10/10 will keep buying again!

Literally purchased this on a whim after listening to a reddit story. I won't say that it's a miracle toothpaste, but I will say that after years of trying other brands that this works incredibly well for me. I wish that someone had warned me that this does not foam up the way that other brands do, and I'll admit that I've gone in twice because of this especially when I first started using it. I will not be going back to other brands. This brand had made me want to brush my teeth more.

I have super sensitive teeth, and this was great for them. The taste wasn’t too strong, which I love the texture was kind of sticky. And I did not notice much whitening effect. It is safe to use.

My teeth look AND feel like I just left the dentist’s office each and every time I brush. Love having a fluoride-free option that tastes great and leaves my smile shiny and white!

This stuff has been great on my teeth and they have never been more naturally white. The only downside is how expensive it is. It really sucks if someone in the family gets strep and you have to throw it away. Also, shipping does take a long time so order multiple once you know you like it.

It honestly seemed like a normal effectiveness toothpaste. I didn't have sensitivity issues with my teeth, for me it was more about finding a toothpaste I like. The taste was okay, definitely minty but had a weird taste, possibly because of the fluoride free part. The bottle was also quite small so it was less quantity than i expected, but I was experimenting so it didn't matter too much for me. In terms of value for the money, its a bit pricey for the qty but its "special" so you get what you pay for. 3.5/5 stars

A friend recommended this and it is my favorite. I think other products foam too much and taste too strong. This has a fresh taste and the package lasts forever. I have also gotten great feedback from my dental hygienest about my tooth health. Very good product for me. I’m impressed by their choice of ingredients - nothing unnecessary.