OXFORD UNIVERSITY PRESS Better Brand Health: Measures and Metrics for a How Brands Grow World
Product ID: 514342625
🌍Global OUP publisher
📅2023 latest edition
📚Hardcover durability
295.55 DT
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Description
📈 Elevate your brand IQ with the ultimate playbook for growth!
- DURABLE HARDCOVER EDITION - Premium hardcover ensures your go-to reference stays pristine through countless strategy sessions.
- CUTTING EDGE BRAND METRICS - Master the latest, data-driven brand health measures shaping global marketing strategies.
- ENDORSED BY INDUSTRY LEADERS - Join thousands of marketers leveraging insights from a top-ranked, 4.6-star rated bestseller.
- GLOBAL PUBLISHER CREDIBILITY - Published by Oxford University Press Australia & New Zealand, a trusted name in authoritative business research.
- ESSENTIAL FOR AMBITIOUS MARKETERS - Equip yourself with the knowledge that top-tier companies rely on to grow and sustain brand equity.
Published in January 2023 by Oxford University Press Australia & New Zealand, this hardcover book delivers authoritative, up-to-date methodologies for measuring brand health. Highly rated by industry professionals, it’s a must-have resource for marketers aiming to master brand growth metrics and outperform competitors.
Specifications
| Best Sellers Rank | #20,291 in Books ( See Top 100 in Books ) #10 in Media & Communications Industry #31 in Business Research & Development #34 in Advertising |
| Customer reviews | 4.6 4.6 out of 5 stars (61) |
| Dimensions | 23.57 x 1.88 x 16.21 cm |
| ISBN-10 | 0190340908 |
| ISBN-13 | 978-0190340902 |
| Item weight | 499 g |
| Language | English |
| Print length | 256 pages |
| Publication date | 25 January 2023 |
| Publisher | OUP Australia and New Zealand |
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