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✨ Glow smarter, not harder with every drop!
Paula's Choice 25% Vitamin C Serum combines a potent, stable vitamin C formula with glutathione and GAP technology to visibly brighten discoloration, even skin tone, and firm skin. This fragrance-free, clinically proven serum delivers advanced antioxidant protection and supports skin elasticity without irritation, making it ideal for all skin types seeking radiant, resilient skin.









| ASIN | B0CG2KD336 |
| Best Sellers Rank | #16,052 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #360 in Facial Serums |
| Brand | Paula's Choice |
| Brand Name | Paula's Choice |
| Customer Reviews | 4.3 out of 5 stars 405 Reviews |
| Item Form | Lotion |
| Item Highlight | Face Serum Improves Discoloration & Uneven Tone and Firms, for All Skin Types, Fragrance-Free |
| Item Volume | 30 ml |
| Item Weight | 1 ounces |
| Manufacturer | Paula's Choice |
| Material Features | Antioxidant |
| Material Type Free | Artificial Color Free, Dye Free, Oil Free |
| Number of Items | 1 |
| Product Benefits | Clinically proven formula helps improve uneven tone & discoloration, boosts radiance, and brightens dullness. Product Benefits Clinically proven formula helps improve uneven tone & discoloration, boosts radiance, and brightens dullness. See more |
| Scent | Unscented |
| Scent Name | Unscented |
| Skin Type | Combination, Dry, Normal, Oily |
| Special Ingredients | Antioxidants, Hyaluronic Acid, Vitamin C, Vitamin E |
| Target Use Body Part | Face |
| UPC | 655439014908 |
| Unit Count | 1 Ounce |
| Use for | Face |
G**N
Fantastic and Gentle
I have extremely sensitive, acne-prone skin and use tretinoin, so finding a vitamin C that doesn’t irritate my skin has been a challenge. This is the only vitamin C I’ve found that is both gentle and effective. It has noticeably brightened my skin without causing redness, stinging, or breakouts. If you have sensitive skin and have struggled with other vitamin C products, I highly recommend giving this one a try.
A**R
Great moisturizer!
Love this formula! Definately evens out skin tone. Has helped with some irritated/ discolored spots on my face. Not heavy. Very nice.
J**N
High quality but pricey
An excellent choice for sensitive skin. Very expensive but you can find it on sale if you are vigilant.
J**.
Good serum to try
Not sure it’s strong enough.
A**R
Glow baby glow
Perfect skin smooth and bright no facial
E**O
Nothing remarkable, cheaper and more effective options are available
I only gave this 3 stars because while my skin didn’t improve, it didn’t get worse. I was using a different brand that I got good results from. I like that it wasn’t too tacky, the good news is that it doesn’t pill. It went on smoothly which is important if you are layering your products.
N**W
So divine
Absolutely wonderful. On my routine for years. Love it.
R**E
Effective brightening Serum
This my 2nd bottle purchase. I love that this has 25% vitamin C. It made my skin look brighter and younger.
Trustpilot
2 weeks ago
3 weeks ago