Underglow Blurring Primer | Blurs Imperfections and Gives Skin a Radiant Glow, Cruelty-Free, Vegan Makeup Universal Shade

Great primer for mature, dry and even combo skin! Gives a dewy glow without being oily and helps foundation look smoother. It helps make foundation last all day, even in high humidity. If you have combo skin, you may need to lightly blot away oil about halfway during the day. If you have mature skin that is dry or changing, this will be a great addition to your makeup routine! It has a thin texture instead of the thick silicone primers that I have used in the past. It does have a light smell (reminds me a little of cocoa butter), but it dissipates quickly and you cannot smell it very long after application. It has not irritated my sensitive skin at all.

I love it! I was so excited to get Iconic Underglow & I wasn’t disappointed. I don’t like wearing a lot of makeup so this is perfect. It definitely gives a nice healthy glow & blurs nicely without feeling greasy or heavy. I put it on this morning and decided I wanted a little more glow so I blended in more & it was perfect, lasting all day long without fading or sliding off in the Florida heat. I only added blush lip stain and mascara but it felt natural glowy & soft. The scent is nice & the glow is perfect like a model’s. The dropper doesn’t dispense well but I don’t care I love the product too much. This product is perfect to wear alone or as a nice under glow base prior to your foundation. Perfect for your wedding day, date night & even the beach. I’m so happy ai took the chance & got Ionic..so worth it..

Gorgeous! Light, Dewey, excellent quality, beautiful glass skin finish, great for every skin type, very light expensive fragrance.

I LOVE THIS PRODUCT! this looks beautiful on its own when you’re not wearing any makeup just to smooth out skin but looks even better paired with makeup - the key is to let it settle for 10 minutes before applying anything on top. Will definitely repurchase. Only reason I did not give it 5 stars as it leaks pretty easily easily even when you have it up right - I would be cautious traveling with this as I am sure it would make a huge mess. Smells divine and gives a smooth skin tone and it light weight and has beautiful coverage.

It's ok - doesn't leave a glittery look to your skin. It's lightweight, doesn't pill and doesn't seem to dry your skin out. Not sure how much blurring of imperfections there is - but I haven't worn it with foundation or even a tinted serum yet. It has a very light scent which sort of reminded my of baby power but it didn't linger. I will finish this bottle - I just don't know if I would purchase again - but in all honesty I've only applied a couple of times of the last week or so. I'll come back after I've used it consistently

Love this product! Now my daughters use it too. It makes you look and feel beautiful.

this literally disappeared on my skin- it didn't look glowy and it definitely didn't blur or even my skin tone at all. I have a lot of primers and tinted spf style products- some with glow, some just tint... this one may as well have been colorless. I wish I would have saved the box and could send it back.

Love this stuff! I love the texture and the coverage.

I’ve been using the Iconic London Underglow Blurring Primer for the past month, and I’m absolutely loving it! It works beautifully with my combination skin — giving me a smooth, radiant base without feeling heavy or greasy. It pairs perfectly with foundation too; my makeup glides on effortlessly and looks flawless all day. I’ve noticed that my makeup not only looks better but also stays put longer, which is such a win. Plus, there’s no peeling or patchiness at all — just a soft, blurred glow that makes my skin look healthy and fresh. Definitely one of my new favorite primers!

I love it

Great product

Best primer I have used, works well under foundations (tried with Armani luminous silk, and dior stick)

This is my favourite primer . It goes on so smoothly. Blurs any imperfections. I often just wear by itself without makeup for the natural look. Under foundation it smooths and hydrates with no drying or caking. You will find you will use a lot less foundation.