Bold & Bright Permanent Hair Dye, 20 Black | Pack of 1

This hair dye is a great product as I was looking to cover a few grays. It completely covered the stubborn wiry gray hair (dare I say platinum?) that were starting to form around my temples. I have coily hair and this product did what henna, and that new 'shampoo in hair color' that is popular right now, could NOT do. This permanent dye was easy to apply, and the directions were fun to read. (Do a little dance while you shake the bottle, ha-ha). My hair was black, and I left it on for 25 minutes and got the most beautiful dark cinnamon brown color! Just lighter enough but not shockingly different. The gray hairs transformed into a shiny lighter color, and it looked like highlights. I wish I had a photo! I will use this every time I want to cover grays! p.s. IF THE PERSON ON THE BOX DOESN'T LOOK LIKE YOU BUT YOU FEEL THE COLOR IS A GOOD CHOICE, GO FOR IT! That's what I did, and I am happy with my results!

Really liked the ease of this coloring kit. Comes with gloves, developer bottle, color in squeeze tube, conditioner and a glaze for shine to be used in a week or so. The smell is nice and not amonia or toxic smelling. I used a chocolate color and put it all over (done mind the color on the forehead). Has a really nice and much needed added shine to my hair.

Went from blonde to this beautiful plum! Because of the length of my hair I got three boxes the first time and thank god I did! After washing and drying I was able to see the blonde that I missed and was able to fix it right away. It did lighten quite a bit just because I was so blonde to start and got very purple. But when I did my roots four week later I brushed it through and it’s been good this time around. The packet of booster was great to get me a couple of extra weeks before dying it again. In the past dark colors didn’t cover my greys which was why I was blonde for so many years. This covers everything!!

Best hair color I have ever used in my twenty plus years of dyeing. Remarkable color. Just wish the price wouldn't keep going up.

First it seemed great and the coverage was full and deep. However, it dried my hair a lot more than other brands i had used before. So i wont go back to this one in the future, there are more natural hair dyes, this one wasnt even after using the conditioner.

This is the only hair color that takes my blonde to a brown color while eliminating orange brass. Deep, rich color, soft hair and with color safe shampoo/conditioner it seems to last awhile.

The color was lovely but it washed out really fast and I don’t feel it was as good a product as other brands that I have used.

My 86 year old mom loved to have colorful hair that was as colorful as her personality. We dyed her hair this color a week before she passed. Great product!