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💜 Brighten Boldly, Shine Instantly!
Provoke Touch of Silver Intensive Brightening Purple Shampoo is a 200ml paraben-free formula designed to instantly neutralize brassy yellow and orange tones using violet and blue pigments. Ideal for all blonde, white, grey, and colour-treated hair, it delivers vibrant shine and visibly brighter hair after just one wash. As the UK’s #1 purple shampoo brand, it’s trusted by thousands for salon-quality results at home.





| ASIN | B00CM6YYCU |
| Active Ingredients | Silver, White |
| Benefits | Shine,Brightening |
| Best Sellers Rank | 334 in Beauty ( See Top 100 in Beauty ) 19 in Shampoos (Beauty) |
| Brand | PROVOKE |
| Brand Name | PROVOKE |
| Country Of Origin | United Kingdom |
| Customer Reviews | 4.4 out of 5 stars 11,924 Reviews |
| Hair Type | Colour Treated |
| Hair type | Colour Treated |
| Item Form | Liquid |
| Item Weight | 0.2 Grams |
| Item form | Liquid |
| Manufacturer | Pro:Voke |
| Manufacturer Part Number | 40010972 |
| Material Type Free | Paraben Free |
| Model Number | 112485014 |
| Number of Items | 1 |
| Package Size Name | pack of 1 |
| Product benefits | Shine,Brightening |
| Scent | aldehydic |
| Scent Name | aldehydic |
| Unit Count | 200.0 millilitre |
M**Y
Great product for anyone who’s blonde!
Great shampoo! Does exactly what it says it will. Has saved a dodgy blonde a hairdresser gave me!
L**I
Purple shampoo
Bought shampoo and conditioner after reading reviews and good pricing arrived today great delivery. Followed instructions left shampoo on for 5 mins smells lovely hair felt dry while using once rinsed out. Conditioner next left 5 mins lovely smell hair felt so soft afterwards so you need to use both. Dried hair and really impressed with the colour not as yellow and both my dad and my sister said oh your hair is gorgeous so would highly highly recommend see photos
X**Y
Great product, horrible packer
I can't fault the actual tem, I've ordered from the same place before and everything has been fine. This time however it's missing 1/6 of the shampoo because it didn't have the sticky lable over the top as it has before. So it's all over the place. I did however get a refund. I hope next time it will be appropriately packaged. Would recommend, but be cautious if ordering other items along side, it went over other items in the same box. 😭 But like I said, it's the first time it hasn't had the sticky lable on. So it remains at 5* since the product itself is fine but whoever packed it is a sausage. 🙃
M**R
Removed brassy look
My daughter had some highlights out on her hair a few weeks ago and I noticed that some of them were looking a bit brassy. I’ve never used purple shampoo before but this seemed to have good reviews and was a good price. Well it seems to have done the trick and the blonde isn’t looking as brassy anymore
G**T
Good
Good colouring
S**S
Purple
Not sure if this has really made any difference yet but I’ll persevere. I’m not too keen on the scent. I haven’t bought the conditioner but maybe should as this leaves hair feeling in need of conditioner. Very purple!
S**D
Noticed difference after only a couple of minutes
Good product
G**Y
Good
Great thanks, £4 each in supermarkets so this was cheaper
R**E
has made a great improvement in hair color and texture, would recommend
I just pour this stuff all over my head, lather it up and leave it on for a couple minutes and it really has neutralized the yellow in my hair so well. I'm not usually impressed with purple shampoos (in my modest price range) so I was really pleased with the way this made my hair feel afterward as well as the improvement in tone. Before this I've used shimmering lights and I absolutely hated the way my hair would feel after (just dirty???) and this doesn't feel like that at all. It's a little small but I think it'll last long enough given its size, I'd still give five stars!
K**E
Zieht den gelbstich raus
Meine Tochter ist überaus zufrieden damit es zieht den Gelbstich gut raus
B**R
Removes gold/ warm tones
Only purple shampoo I use. Been using for years and best on the market. Takes the warmth and gold tones out of my blonde hair.
J**E
ProVoke intensive brightening
Works fine
L**E
Provoke Purple Shampoo
Fantastic product. Best one I’ve used so far with the best results. Dries your hair out a little bit so I recommend getting the Provoke conditioner as well.
Trustpilot
1 month ago
2 months ago