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🔥 Stand out with magenta magic—no bleach, no fuss!
L'Oreal Excel Hicolor Highlights Magenta is a permanent, ammonia-free hair color lotion designed to deliver vibrant magenta blonde highlights in a single 30-minute step. It requires no pre-lightening, prevents brassiness, and conditions hair for a shiny, healthy finish. Ideal for all hair types, this 3-pack offers professional-grade results at home, making it a must-have for trend-savvy millennials seeking bold, hassle-free color transformations.











| ASIN | B000A409BG |
| Benefits | Delivers vibrant colour, optimal condition and shine without copper reflections. |
| Best Sellers Rank | 11,371 in Beauty ( See Top 100 in Beauty ) 157 in Permanent Hair Colour |
| Brand | L'OREAL TECHNIQUE |
| Brand Name | L'OREAL TECHNIQUE |
| Colour | Blonde |
| Container Type | Bottle |
| Customer Reviews | 4.6 out of 5 stars 3,589 Reviews |
| Full Cure Time | 30 Minutes |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Lotion |
| Item Weight | 0.12 Pounds |
| Item form | Lotion |
| Manufacturer | L'Oreal |
| Manufacturer Part Number | 41051010 |
| Material Features | Natural |
| Material Type Free | Ammonia Free |
| Model Number | SG_B000A409BG_US |
| Number of Items | 3 |
| Package information | Bottle |
| Product benefits | Delivers vibrant colour, optimal condition and shine without copper reflections. |
| Recommended Uses For Product | Highlighting hair, colour enhancement |
| Set Name | L'Oreal Excel Hicolor Highlights Set |
| Suitable Hair Colour | All Hair Colours |
| UPC | 882372626008 785479056641 657201051135 708302897624 |
| Unit Count | 35 millilitre |
A**N
Wanted this for so long!!! 😊
Amazing stuff!!! I will most definitely be buying again....its beautiful colour for SUMMER And when the sun hits my hair BAM its a stunning red I couldn't be happier 😊 My story... Had a bit of a bleach disaster ombreing my hair and vowed never to go near bleach again!!! So how was I going to achieve red for the summer?? I Done tons and tons of research and this product kept being mentioned, so I went ahead and purchased 👍😊 I have dark hair anyway but over the years I have dyed my hair black/blue black etc i will soon to be hitting my mid 30's and have wanted my hair red for so long, I needed to achieve my ultimate goal of having red hair WITHOUT the use of bleach!! So....I ordered 3 of these and trust me you will need them if you have dark medium length hair😊 It took me 3 days to achieve my colour Day 1 - used colour b4 brought me back to my Natural hair colour... 1 was enough for me it did pong a bit I wanted red hair so I dealt with it lol this was good stuff and left me with no dye in my hair what so ever, followed the steps religiously and left my hair dry naturally Day 2 - used 2 hair boxes of dye with 30 Volume developer I purchased the loreal developer from amazon too but get the larger size as your gunna need it. Add dye to hair from tip to about 2-3 cm away from root and leave on for about 10-15 mins then add rest of dye to root area for time specified, wrap hair in clingflim or carrier bag, (I put a winter hat on over my Clingfilmed hair, kids and hubby had a good laugh 😂) Rinse in LUKEWARM TO COLD WATER and condition, left to dry naturally Day 3 repeat day 2 BUT I didn't add any dye to my roots as they took very well 😃 My hair came out just the way I want it, i know using this again will achieve a brighter colour but for now I am very happy with the results My hair is not dry or damaged in anyway so this dye is great for me!! And best bit so cheap too!!! Just wanting to share my experience and hope it helps but I am NOT a hairdresser, i have been so disappointed leaving hairdressers over the years so for 10 years i have dyed and cut my own hair so I know what works for me everyone is different so..... My advise is ALWAYS do a patch test And Research research research there is loads of advice out there I hope this review has helped and Hope you get the results u want!! good luck everyone 🍀😊 xxx
M**I
Lovely colour
I love love love this colour, it’s so unique that people always ask where I got it, I love how it suit my skin color as a black person, I mixed both red and magenta to have like a cherry colour. It doesn’t fade quickly at all, the only downside is side that when water gets on your hair, it can stain your clothes, asides that it’s a great buy
S**K
BEST HAIR DYE - The only one that works!
For years I have always wanted Ariel hair & no matter what hair dye I used the red wasn't as bright as what I wanted - Bare in mind that my natural hair colour is dark brunette. I finally bit the bullet back in April 2023 & bleached my hair, whilst my hair was okay with the first bleach the thought of doing it again was to much plus I didn't feel comfortable to bleachy own hair (I'm lucky I have a very good friend who did hairdressing at school but I didn't want to constantly bug her!). I Googled different brands, this was the one that many people had said it did exactly what it stated on the box so I ended up buying it & honestly have never looked back since! This perfect as you don't need to do a separate bleach dye THEN use hairdye in top - Saves you alot of time in my opinion, my hair always comes out fire truck red & I have never had a problem. 2 years later, I still buy this & normally in bulk as I only dye the roots now (every 4 months) then the rest of the hair with crazy colour fire red.
A**R
Good product
It’s the shade I wanted extreme red, perfect for me my skin tone, product is good but last max 2 weeks for me as I have white hair on the front head line.
D**A
40 Vol on thick, coarse, black hair.
As someone with naturally thick, coarse, black hair, I can confidently say that this stuff works WONDERS mixed with 40vol developer! My hair is left exactly the dark red I wanted! I have layered hair with my longest length being slightly below my hips, and my shortest mid-back. It took me 3 tubes, however, I ran out at the end :( so I assume it would've taken me 3.5 tubes for my hair specifically. I would definitely not advice to use 40 vol if you have thin hair, in my case, my hair is very coarse so any less vol would simply not be as effective. After being told by multiple salons that bleach was the only way to dark red hair, and trying multiple red box dyes, I decided to give this a go. Note: I used colour remover first and the box dye was very old (8 months+) The application was very easy and took me about an hour. After saturating every strand and leaving it on for another hour, the colour is unreal. It's been through multiple washes now and the colour is still very much vibrant. Compared with hair dyes I've used in the past, my hair was definitely not as damaged, even as I used 40 vol developer, with no excess hairfall. Will definitely be continuing to use L'Oréal Hicolor to touch up my roots! Hope this helps x
A**R
Great product
Love the L’oréal Majirel line - my usual go to for home dying!
E**E
Love it
Lifts dark hair to a beautiful shade of red - quick, easy and simple - no bleach powder required (peroxide only)
L**K
Absolutely awful
I researched this quite a lot before my purchase, I really wanted something that would lighten my hair without as much damage as bleach. My hair was a very dark brown, almost black before, so I made sure to look at reviews from people with a similar hair colour (and who’s hair was dyed like mine) and all the reviews were very positive. I was very excited about using, and at first I only applied it to sections of my hair (I wanted only certain parts red) and used the specified developer in the specified ratio that I measured exactly. The dye didn’t lift my hair at ALL, I was very disappointed. Since I still wanted to change the colour, I decided to bleach my hair and it lightened to an orangeish colour. I used the same dye again, with the same ratio and developer as recommended on the packaging, and it only dyed parts of my hair to the bright red on the box despite my hair being very saturated in the colour (I used a bottle and a half), sections of my hair were a much lighter orange. To add insult to injury, the vibrant red washed out in ONE WASH leaving it as seen in the picture above. I bleached my hair a total of 11 times in 2019, so I definitely know what damage bleach does, and the red dye has damaged my hair MUCH more than bleach usually does. I cannot describe how disappointed I am with this dye, especially since it’s not cheap at all. I would never recommend this. Don’t waste your money on it.
K**N
Trop top
Cheveux parfait
N**X
J'adore cette teinture
Super produit que j'utilise pour refaire mes racines, ayant les cheveux rouges et étant brune cela m'évite de devoir refaire une décoloration à chaque fois que mes racines repoussent. Belle couleur bien rouge, j'ai les cheveux rouge depuis plus de dix ans et je n'ai pas refait une seule décoloration depuis que j'utilise cette gamme de coloration qui pigmente très bien et éclaircit le cheveux en même temps qu'elle le teint. Petite système D que j'ai trouvé à force de tester des centaines de colorations, j'économise beaucoup de temps et d'argent, une couleur tous les 2/3mois pour les racines avec ce produit et de la crème oxydante (même avec de la 20Vol ça décolore nickel) et sinon je refais la couleur sur les longueur tous les mois et demi avec des couleurs/soins comme le MULATO, la riche direction, special effect dilués avec de l'après shampoing c'est tip top et vos cheveux seront beaucoup poins abimés que si vous faisiez des couleurs traditionnelles à l’ammoniaque ou des décolos tous les deux mois.
M**M
Super
tinta top, la rifaccio ogni 5/6 mesi (sono mora scura)
V**A
Perfect
Heb bruine haren , de kleur heeft heel goed gewerkt
L**I
Amazing lift/color for dark hair!
This has consistently been my “go-to” for a nice bright red. I naturally have a dark auburn color. I can go from that to fire engine red in less than an hour. It doesn’t fry your hair. Years ago, I also had luck using this dye with previously box dyed hair. I recommend it to everyone as I receive a lot of compliments on my hair. It lasts a LONG time if you maintain a routine of washing your hair in cool water only. I usually only have to touch up the overall color (using red manic panic) every 2 months. It’s really easy to do root touch ups with this too. I have always used it for all over color rather than highlights.
Trustpilot
2 months ago
2 weeks ago