Clairol Professional Pure White 20 Volume Hair Developers | For Lightening & Gray Coverage

Needed this to dye my hair back to black and wow this product worked like magic. I had copper hair and I used this product to mix with a black hair dye n’ it works very good. Worth the price.

Even the real expensive Salon applications don't work this well

I’ve used this 20-volume developer several times, and it has always given me consistent results. It mixes well with hair color and lightener, has a smooth texture, and is easy to apply. The bottle lasts a long time, and the quality is excellent for the price. I would definitely buy it again.

Excellent

Works well and many applications in one bottle!

It needs to be used with a toner so its not green looking but it bleached my hair so it does its job

I used this 20-volume peroxide with my usual ash blonde hair dye, and I was very pleased with the results. My natural hair color is brown, and this developer helped lift the tone evenly, allowing the color to look more uniform from roots to ends. One of the things I like most about this product is the amount you get. The 16 oz bottle provides enough product for multiple applications, making it a good option for people who color their hair regularly or need frequent touch-ups. I also appreciate that it does not have an overpowering smell, and after coloring, my hair did not feel excessively dry or stiff. The consistency made it easy to mix with my dye and apply evenly throughout my hair. I am including before-and-after photos to show the results on my hair. Keep in mind that the final color result can vary depending on the dye being used and the starting color of your hair. In my experience, this peroxide performed well, provided even lightening, and gave me the results I was looking for. For these reasons, I give it 4 out of 5 stars.

Works well.

Does its job

It does what it says. A good product and a good price.

It a good developer. It works gradually and my desired brown colour comes out well less than 20 minutes.

Me encanta!

The Clairol Pure White 20 Volume Creme Developer works perfectly for achieving consistent, salon-quality hair color at home. It blends smoothly with hair dye, giving even coverage without harsh smells or irritation. The 20 volume strength is ideal for lifting color gently while keeping hair healthy and soft. I’ve used it multiple times and noticed minimal damage compared to other developers. It’s easy to mix, apply, and rinse, and it delivers predictable, reliable results every time. If you’re looking for a gentle yet effective developer for home hair coloring, this Clairol product is a solid choice.