COLORCHARM Cream Hair Color Developers | For Activating Color, Highlighting

I’ve used the Wella ColorCharm Cream Developer multiple times, and it’s definitely a go-to for at-home hair coloring. The creamy consistency makes a huge difference—it mixes easily with color and applies smoothly without dripping or making a mess. What stands out most is how reliable it is. It helps the color process evenly, giving consistent, vibrant results without patchiness. The 20 volume option is perfect for standard lift and gray coverage, and it works really well with Wella ColorCharm products. I also like that it feels a bit more conditioning compared to some liquid developers. It doesn’t leave my hair feeling overly dry after processing, which is a big plus when coloring at home. Another bonus is how beginner-friendly it is—whether you’re using a bottle or a bowl and brush, it’s easy to work with and doesn’t feel intimidating. Overall, this is a dependable, salon-quality developer that delivers consistent results every time. If you’re coloring your hair at home and want something easy, effective, and affordable, this is definitely a 5-star staple.

Such a great product, I keep buying. Look up what color you are dying your hair to from what color your hair is right now, and see which volume would work best. That’s what I do now and there is minimal fading and such great results. The product was never the issue either. Such a good value for the money.

I've been using WELLA COLORCHARM products for a while, and this developer works perfectly with the toners and lighteners. It mixes into a smooth, creamy consistency that's easy to apply and gives really even results. I used it with the Extra Strength Powder Lightener followed by the T18 Toner, and my blonde turned out bright, balanced, and brass-free. My hair felt soft afterward, and the process was simple from start to finish. I'll definitely keep this as my go-to developer!

Easy to use cream formula eliminates the drip. It works well with the color charm colors I use. It mixes up nice and thick with the color. Great price too.

This developer worked really well with my hair color! It mixed easily, applied smoothly, and gave me an even, consistent result. I especially liked how well it worked for blending and getting a rich, dimensional color. Great product for at-home hair coloring!

The developer itself works well and mixes smoothly with the color. I had no issues with the results. My only complaint is the size for the price. I didn't realize this bottle only contains 4 oz, while the 32 oz version costs around $16, making it a much better value. I would recommend the product, but I suggest checking the size carefully before ordering.

Does exactly what it should. Good value

I use this Wella Color Charm 20 Volume Cream Developer with my permanent hair color, and it has worked very well for me. I mix it with my color, apply it to my hair, and usually leave it on for about 30 minutes. The consistency is easy to work with and mixes smoothly with the color without becoming overly runny or messy. One thing I especially appreciate is that I haven’t experienced any burning or strong unpleasant odor while using it. The smell is actually fairly mild compared with some hair-color products I have used in the past, which makes the whole coloring process much more comfortable. I use 20 volume specifically for my regular permanent color and gray coverage, and I’ve been very happy with the results. My color develops evenly and gives me the coverage I’m looking for. The 32-ounce bottle is also a nice size because I can get multiple uses out of it instead of buying a small bottle every time I color my hair. Very dependable developer, easy to mix, comfortable to use, and one I would purchase again. Five stars.

وصلني المنتج كل القارورة مكبوبة ومعدومة

worked super well in my hair, lifted well with 50 minutes in

Buen producto

La botella viene muy maltratada y descolorida. No parece que fuera producto original.

As advertised