The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Chet is a Genius - no questions asked. The book covers everything you need to know to turn your company into a sales machine. From the opening time-management section through to the dream clients - everything is clearly explained with examples. In one of these type of books you hope to get at least 1 "Eureka" moment - I had so many "Eureka" moments reading this book it was crazy and I have been in business quite a long time. This is my new Bible - and though i am loathed to share it or encourage people to read it so that I can keep Chet all to myself, it seems only fair to review his book and say how amazing it is! I should mention I bought this book thinking it would be about building a successful sales team - which it is - but that is only a small part of it - there is also so much more. If you only buy one book on how to run a successful business - buy this one.

I’m almost half way through this book and I felt compelled to stop and write a review. I think that says something. I’ve already gotten so much value out of the opening six chapters, the return on investment is unbelievable. Now that I’ve read half of it, I’d easily pay £100 to see what the second half contains. I’m actually excited, like a kid at Christmas, to read the second half. I’m an avid business/self-help reader and it’s rare that a book resonates with me. Usually I look for a few crumbs of insight in an otherwise bloated crap-fest. Not this book. I’ve probably highlighted 25% of the words on my Kindle. Every page is gold. Perhaps I’ve just found this book at the right time for me. Which happens, occasionally. But I suspect it’s only partly that. I think I’m actually just reading a true master, who is kindly sharing his wealth of experience, without a shred of filler in sight. Buy. This. Book.

Sadly Chet Holmes died in August 2012 but in this book, he has left behind a fine legacy for people to understand how he helped so many big and small businesses around the world. The author believes people over-complicate what is needed for business success. Instead you just need to focus on 12 key strategies and implement them with pigheaded discipline and determination. The Key Business Growth Strategies Covered In The Book 1 - Really effective time management 2 - Instituting higher standards and regular training 3 - Effective meetings 4 - Becoming a brilliant strategist by taking a strategic approach by educating your prospective customers so that you set the buying criteria. Why play the game to someone else's rules if you can change the rule book by having a better understanding of the opportunities and threats that your customers face. I like the idea of the stadium pitch. What would you say if you had the initial attention of all the possible buyers of your product or service but they could walk away at any time? It's a powerful question on its own but Chet also introduces us to a pyramid of potential customers - some are actively looking to buy, some are thinking about buying but not doing anything about it yet, some are not thinking about it, some don't think they are interested and the last category know in their own minds that they are not interested. It could mean 90% of the audience are ready to walk out as soon as you say "Hi my name is Joe and I sell...". Instead he explains an approach to keep those who didn't know they were interested to stay and listen. 5 - Hiring superstars - There is some fantastic advice on hiring superstar sales people in this chapter that will knock your socks off. 6 - Targeting your best buyers - More excellent advice about focusing your marketing on the target customers that you believe really matter with tips on how to do it. 7 - The seven musts of marketing - You can't rely on just using one marketing method to attract new customers. 8 - Better presentation skills - Some good advice in this section including some common mistakes that presenters make. If you are a sales professional, you may have heard it before and I have a problem with "death by powerpoint." 9 - Winning the best buyers - Picking up on the theme of chapter 6 on the importance of targeting your best buyers, the book reveals practical advice on how to make it happen including tips on getting past the gatekeepers. 10 - Sales skills - For Chet Holmes, selling is a seven stage process which is good sensible advice but nothing startling. 11 - Follow-up and client bonding - The first stops what is known as buyer's remorse and leads to order cancellation. What seems like a good idea with the sales person, no longer seems a good idea when you are on your own. The second correctly identifies that as a general rule, you don't make the bulk of your money on the first transaction but on the subsequent business which relies on developing the relationship. 12 - Goals and measures - Standard material done well. You will find it an easy to read, powerful and inspiring book that puts the emphasis on continued, focused action. This is one of my top 12 business books I recommend to business owners. About my book reviews - I aim to be a tough reviewer because the main cost of a book is not the money to buy it but the time needed to read it and absorb the key messages. 5 stars means that I think that overall it has some vital messages in it. Paul Simister, business coach

Very interesting book to put your head in

Really thorough grounded advice on business and selling y one of America's best grus.

No nonsense, practical good business advice based around building success fast. Not just focused on sales, it covers much more, across marketing, increasing efficiency, getting the team behind you, recruiting. As a business coach I've used a lot of these methods but have never seen so many laid out in such a straightforward way. Not always for the faint-hearted, however follow what Chet Holmes puts forward and it will be interesting to see the effects. The author worked for Warren Buffet's partner with tremendous success, which is where he appears to have learned some of the great lessons he teaches - so it's sense from the trenches.

Pretty much hard boiled commonsense. The principal issue I have is that the largest brake on organisational development I've experienced comes from senior management who prefer to enact status theatricals at the expense of inclusive, organisational effective; they seem to prefer an outcome where they go down on a highly elitist and stratified vessel (e.g. NBS) than admit that an orchestrated top down and bottom up approach might deliver transformative results. Read 'The Management Myth' by Matthew Stewart.

What can I say that hasn't been said already. If you have or are starting a business, this book is a must-read. It is full of practical examples and lessons that make the information so implementable. I found the Dream-100 idea literally groundbreaking for my business. I foresee profitable days and years ahead! Thanks, Chet. You're truly a great marketer and an exceptional teacher.

Versione aggiornata con commenti della figlia per inserire tutto quello che riguarda il mondo tech attuale. Libro più completo sulle tecniche e le strategie di vendita a livello aziendale che ci sia. Utile per chiunque in quanto reputo la vendita una skill fondamentale nella vita di chiunque. Inoltre si impara dal migliore, se anche Charlie Munger è rimasto stupito dall'autore e dal suo operato un motivo c'è.

Fue un regalo de navidad para alguien especial del año pasado

Ich brauchte das Buch für einen Vertriebsjob in einem amerikanischen Unternehmen. Es war sehr sinnvoll und hat mir viele hilfreiche Tipps gegeben.

Chet Holmes has brilliantly simplified the art of long term sales growth. Starting with a pigheaded determination and focus as he says, to excel in 12 Strategies rather then 4000. Creating your high value pitch, sales strategic objectives to hiring the best and retaining. This book is a classic must read and then implemented. Written in a very simple manner, having good practical examples to relate with. This one for sure is added to my, must carry list of books for day to day reference. Highly recommend, go get it Now👍

To give context, I have already read Spin Selling, Snap Selling, The Sales Bible, Sell or be Sold... and so on. But this little red book is by far my favourite. As I was reading my heart was pounding hard as hell. The first chapter gives some introduction, but after that every single one of them is a collection of quick and specific tips extremely actionable and with application to most of our business. I love the "real life and street smart" way of this book. And I only feel gratitude to the writer (RIP) to share knowledge and secrets I wouldn't have shared.