OUCH! Bubble Gum | Strawberry | Watermelon & Grape | 21 Sticks

My son who is 27 years old bought them cause it was his favorite childhood gum and they don’t sell them in the store.. He loves

It's bad. Flatly, bad. Genuinely not the same gum. Bland, almost flavorless, dry to the point of being brittle, powderless, and even the smells are off. I've had the original gum in 2009, and I even have photos of the tin to prove it. But some things stuck out to me from those photos, the ingredients. The nutrition facts are exactly the same, but the ingredients aren't. Sugar, gum base, glycerol, artificial flavors, and the colorants. These are all the gums have in common. Corn syrup (replaced with glucose syrup, not a significant change), malic + tartaric + citric acid, soy lectin, corn starch, natural flavors, and butylated hydroxytoluene. All of these are absent. Without these, the gum has no depth or tang, is hard and dry, lacks the distinct powder coating that made this gum feel unique in the mouth. The BHT is why the old tins of gum haven't gone rancid, so that means these won't even have the same legendarily immortal shelf-life. And the natural flavors that were mixed in added to the smell/taste, which without means these are no longer OUCH! gum. They're a cheap impostor who's only upside is being a reasonable price. I'll say it again, this is NOT the same gum it was, and no about of nostalgia marketing will change that this is generic gum wrapped in a nostalgic brand. The brand wasn't saved, it was slaughtered. They slaughtered my childhood gum, and by tying the name to this slop, it'll never come back like it was.

Bubblegum is good it was part of my granddaughter’s birthday gift. I put in the package and she loved it.

The gum is as terrible as ever. The cute tin is exactly what I was looking for. So nostalgic. So worth it.

Nostalgia I had to get some for my niece that's obsessed with gum

Like chewing on glass, these must really be from the 90s haha

This gum is nothing like its nostalgic predecessor! The gum is hard as hell, almost chalky, and has less flavor than fruit stripe with none of the sour flavoring either! They stay in the tin which is the only cool part.

Super disappointed. I was so excited to order it for my kiddos because it was kne of my favorites. Gum smelled great but my kid bit into it and it crunched like he was eating a dorito. It had less flavor than zebra stripes gum and that's hard to do. This had to have been left I. The factory since the 90s.