Is Natural Instincts permanent?

Natural Instincts is a demi-permanent conditioning hair color that washes away gradually and lasts up to 28 washes.

Does Natural Instincts hair color cover gray hair?

Natural Instincts enhances your natural color, boosts shine but doesn't cover grays 100%.

Should I apply Natural Instincts to dry or damp hair?

Apply to dry hair that's free of styling product build-up. Don't use shampoo for 24 hours after coloring.

Will Natural Instincts damage my hair?

No! Natural Instincts is a gentle demi-permanent hair color with coconut oil + aloe and zero ammonia.

Does hair type (curly or straight, dry or oily, coarse or fine) affect color timing?

Yes, do a strand test before coloring your whole head to ensure you have the timing down.

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Clairol Natural Instincts Semi-Permanent Hair Color, Chestnut Black, 1 Count

Clairol Natural Instincts Semi-Permanent Hair Color, Chestnut Black, 1 Count

Product ID: 732550599

Details

Brand
Clairol
Global Trade Identification Number
Hair Colour Permanence
Unit count
1.0 count

⏳28 washes lasting color

🌿Coconut & aloe vera enriched

🖤Rich chestnut black shade

Description

🖤 Turn heads with rich, natural color that lasts—because your hair deserves the best.

CLEAN BEAUTY FORMULA - Infused with nourishing coconut and aloe vera, free from ammonia and parabens for gentle care.
LONG LASTING RADIANCE - Enjoy vibrant color that stays fresh for up to 28 washes—no fading, no fuss.
GRAY COVERAGE CONFIDENCE - Seamlessly covers gray hair for a natural, youthful look every time.
EFFORTLESS CREAM APPLICATION - Smooth cream formula ensures even coverage and salon-quality results at home.
SHADE VARIETY FOR EVERY MOOD - Choose from 37 stunning shades, including bold blacks and warm chestnuts to match your style.

Clairol Natural Instincts Semi-Permanent Hair Color in Chestnut Black delivers up to 28 washes of vibrant, gray-covering color with a gentle, ammonia- and paraben-free formula enriched with coconut and aloe vera. Available in 37 shades, this cream-based hair color offers easy application and nourishing care for a salon-quality finish at home.

Specifications

ASIN	B07KRTPR8W
ASIN	B07KRTPR8W
Brand Name	Clairol
Customer Reviews	4.5 4.5 out of 5 stars (1,211)
Customer reviews	4.5 4.5 out of 5 stars (1,211)
Global Trade Identification Number	03614226794673
Guaranteed software updates until	unknown
Hair Color Permanence	Demi-Permanent
Item Weight	195 Grams
Item model number	3
Manufacturer Part Number	3
Model Number	3
Product Dimensions	6.01 x 9.05 x 16.03 cm; 195 g
Unit Count	1.0 count

Reviews

User

Gentle, Long Lasting Color Without the Harsh Chemicals

Tried this Clairol Natural Instincts hair color and was pleasantly surprised. The formula didn’t irritate my scalp at all, which is a big deal for me since I’ve had reactions with other brands. There’s no strong or weird smell during application and it’s comforting to know there are no harsh chemicals. The color itself is rich and lasted way longer than I expected for a demi-permanent dye.

6.09.2025

User

Natural-looking color with great gray coverage

I really love this color. It covers my gray hair very well while still looking natural and soft. The shade isn’t too dark and blends perfectly with my natural hair color. It was very easy to use, and the color came out even and beautiful. I’m very happy with the results and will definitely buy it again.

24.08.2026

User

Good BN product for DIY

Happy with results

18.05.2026

User

Great temporary hair dye

Gentle on my 4b curly hair. No hair breakage like with some box hair dyes. It even covered my grays really well. Long lasting color that is shiny and no ammonia smell. I had to re-color my hair because of new growth, not because the color faded. Overall, a great product.

1.09.2026

User

Good

I have used many dyes over the years this one the colour is good it has stayed on for a while no itching and no smell I love it will not dread dyeing my hair now

1.08.2022

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